Focus Magazine - Winter 2014 - 29

FEATURESTORY

Measuring Experience:
Scorecards & Simulations
I By Ken Spero

W

The
consequences
of even
seemingly
low-level
decisions have
much greater
reach.

hat is it that keeps people from
making good decisions? For that
matter, what is a "good"
decision? This is a growing
challenge, especially in the
evolving world of healthcare. We
are even seeing this on the
geopolitical perspective as the
decision-making challenges being
faced by different countries are
increasingly complicated with no "good"
answer in sight. Because of the
combination of increased accountability at
all levels in pharmaceutical companies and of
the increased breadth and diversity of the
stakeholders, the consequences of even
seemingly low-level decisions have much greater
reach. This is further exacerbated by the ready
access to overwhelming amounts of information,
both inside the companies and also for
consumers. This data stream is filled with both
meaningful and meaningless data, but being able
to determine which is which helps to increase
the risk of analysis paralysis and is intimidating
to even the most seasoned leaders and decision
makers.
From a training perspective, how can we
address this challenge in a compelling and
scalable manner?
Simulations are very powerful because they
provide an opportunity for organizations to
contextualize the learning for their participants.
When the targeted learning objectives require
some kind of change (either behavioral or skill
development) in the students, teaching is often
not enough and experience is required.
Simulation provides an opportunity for
participants to have to think critically and
exercise judgment in realistic scenarios, to create
muscle memory around thinking and not being
mindless. It then provides an opportunity for the
student to experience consequences so that they

FOCUS | WINTER 2014 | www.spbt.org

can
expand their
experience portfolios
with meaningful experiences that they can draw
upon in real life. Lastly, the simulation
experience provides insight into the learning
through feedback which helps to crystalize what
they experienced and to connect the dots.
When it comes to these context-driven issues
the challenge is not to just make people more
comfortable with making decisions but to help
them be comfortable making the tough
decisions and solving the tough problems. The
real challenge is where there is no good answer
or when the best answer also has significant
negatives associated with it. That's where we
need to create a situation where the focus is not
on making our students feel good, because that
will not always happen. We want to provide
students with the practice of making those
difficult decisions where they know that even if
they make the optimal choice, parts of the
outcome will be bad. Simulation provides a
context for this kind of meaningful learning-bydoing and the scorecard provides:
* The insight and understanding of the issues at
play.
29


http://www.spbt.org

Focus Magazine - Winter 2014

Table of Contents for the Digital Edition of Focus Magazine - Winter 2014

Focus Magazine
From the President: Career Paths to Success
Table of Contents
Table of Contents
Guest Editor: The New Frontier
Front of the Room: Swaying an Audience
Viewpoint: Health Insurance Exchanges
Racing to Success: 2013 Medical Device & Diagnostic Trainers Summit Recap
Redesigning Learning: Astellas Gives 'Live' a New Look
Sleights-of-Learning: Neuroscience, Attention and Memory
Measuring Experience: Scorecards & Simulations
Virtual Impact: Converting to VILT
Member Solutions: Developing Field-Based Trainers
What Makes Virtual Leadership So Hard?
Facing Negativity in Sales
Virtual How: Learning Management System Trends
Member News
Ad Index
Focus Contacts
5 Questions with Dr. Beverly Kaye
Focus Magazine - Winter 2014 - Intro
Focus Magazine - Winter 2014 - Focus Magazine
Focus Magazine - Winter 2014 - Cover2
Focus Magazine - Winter 2014 - 3
Focus Magazine - Winter 2014 - 4
Focus Magazine - Winter 2014 - From the President: Career Paths to Success
Focus Magazine - Winter 2014 - 6
Focus Magazine - Winter 2014 - Table of Contents
Focus Magazine - Winter 2014 - 8
Focus Magazine - Winter 2014 - Table of Contents
Focus Magazine - Winter 2014 - 10
Focus Magazine - Winter 2014 - Guest Editor: The New Frontier
Focus Magazine - Winter 2014 - 12
Focus Magazine - Winter 2014 - Front of the Room: Swaying an Audience
Focus Magazine - Winter 2014 - 14
Focus Magazine - Winter 2014 - Viewpoint: Health Insurance Exchanges
Focus Magazine - Winter 2014 - Racing to Success: 2013 Medical Device & Diagnostic Trainers Summit Recap
Focus Magazine - Winter 2014 - 17
Focus Magazine - Winter 2014 - 18
Focus Magazine - Winter 2014 - Redesigning Learning: Astellas Gives 'Live' a New Look
Focus Magazine - Winter 2014 - 20
Focus Magazine - Winter 2014 - 21
Focus Magazine - Winter 2014 - 22
Focus Magazine - Winter 2014 - 23
Focus Magazine - Winter 2014 - 24
Focus Magazine - Winter 2014 - Sleights-of-Learning: Neuroscience, Attention and Memory
Focus Magazine - Winter 2014 - 26
Focus Magazine - Winter 2014 - 27
Focus Magazine - Winter 2014 - 28
Focus Magazine - Winter 2014 - Measuring Experience: Scorecards & Simulations
Focus Magazine - Winter 2014 - 30
Focus Magazine - Winter 2014 - 31
Focus Magazine - Winter 2014 - Virtual Impact: Converting to VILT
Focus Magazine - Winter 2014 - 33
Focus Magazine - Winter 2014 - Member Solutions: Developing Field-Based Trainers
Focus Magazine - Winter 2014 - 35
Focus Magazine - Winter 2014 - 36
Focus Magazine - Winter 2014 - 37
Focus Magazine - Winter 2014 - What Makes Virtual Leadership So Hard?
Focus Magazine - Winter 2014 - 39
Focus Magazine - Winter 2014 - 40
Focus Magazine - Winter 2014 - 41
Focus Magazine - Winter 2014 - Facing Negativity in Sales
Focus Magazine - Winter 2014 - 43
Focus Magazine - Winter 2014 - Virtual How: Learning Management System Trends
Focus Magazine - Winter 2014 - 45
Focus Magazine - Winter 2014 - 46
Focus Magazine - Winter 2014 - Member News
Focus Magazine - Winter 2014 - Ad Index
Focus Magazine - Winter 2014 - Focus Contacts
Focus Magazine - Winter 2014 - 5 Questions with Dr. Beverly Kaye
Focus Magazine - Winter 2014 - Cover3
Focus Magazine - Winter 2014 - Cover4
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