Focus Magazine - Winter 2014 - 49

OFFICIAL MAGAZINE OF THE SOCIETY OF
PHARMACEUTICAL AND BIOTECH TRAINERS

How to contact
Focus
* To contribute letters or articles
to Focus, please contact Editor
Tim Sosbe via email at
tsosbe@spbt.org
* To advertise in Focus or exhibit
at the Annual Conference,
please contact Advertising
Director Gregg Haunroth at
(608) 562-6537 or via email at
ghaunroth@spbt.org
* For reprints of articles in Focus,
contact Gregg Haunroth at
(608) 562-6537 or via email at
ghaunroth@spbt.org
* SPBT Business Office
4423 Pheasant Ridge Road
Suite 100
Roanoke, VA 24014-5274
(540) 725-3859 (Office)
(540) 989-7482 (Fax)

Editorial material: Manuscripts and
correspondence should be sent to the
editor, Tim Sosbe, (312) 493-9783,
tsosbe@spbt.org.
The opinions expressed by authors
contributing to this magazine do not
necessarily reﬂect the opinions of
SPBT or the companies with which
the authors are aﬃliated. The Society
accepts no responsibility for the
opinions expressed by contributors to
the magazine.

EDITOR:TIM SOSBE

PUBLISHER: GREGG HAUNROTH

DESIGNER: KIMBERLY HALL

FOCUS EDITORIAL BOARD
MERRILL COLLIER, Global Training Specialist, Medtronic CardioVascular
KIMBERLY FARRELL, CEO, Unlimited Performance Training
KEVIN FLYNN, Senior Medical Director, Informa Training Partners
ANDY GUNNING, Vice President, ETSI
RAYNA HERMAN, Principal and Practice Leader, Health Strategies Group
BOB HOLLIDAY, Director, Product Training & Curriculum Development, Boehringer Ingelheim
DEBI LIMONES, Director, Commercial Education, Roche Diagnostics
MARIE MICKEY,Ed.D, Principal, The Avery Group
LAURA MONTOCCHIO, President and Founder, You Make the Call!
JOHN NASSER, Senior Director, Global Commercial Operations, Training and Development, Amgen
MICHELLE NOLIN, CPLP, Training and Workplace Learning Consultant
STEVEN J. RAUSCHKOLB, Managing Partner, The Crisﬁeld Group
SPBT TEAM
KEVIN KRUSE
Executive Director
(540) 725-3859
kkruse@spbt.org
DAWN BREHM
Chief Operating Oﬃcer
(336) 449-1216
dbrehm@spbt.org

GREGG HAUNROTH
Director, Advertising
(608) 562-6537
(608) 562-6570 fax
ghaunroth@spbt.org

NATALIE PESANTEZ
Manager, Member
Services
(386) 383-2264
npesantez@spbt.org

TIM SOSBE
Editorial Director
(312) 493-9783
tsosbe@spbt.org

NANNETTE NOLAN
Director, Marketing
Communications
(310) 561-0745
nnolan@spbt.org

CHRISTINE GAUDET
Director, Events
(215) 357-1077
cgaudet@spbt.org

VANIA MATHAS
Executive Assistant
(267) 648-8977
vmathas@spbt.org

MIKI ST. CLAIR
Director, Business Services
(540) 725-3859
mstclair@spbt.org

SPBT OFFICERS AND DIRECTORS
PRESIDENT: JOHN SJOVALL, Executive Director, Sales Training & Development, Daiichi Sankyo
IMMEDIATE PAST PRESIDENT: CAROL WELLS, Senior Director, Commercial Training & Development, Genentech
VICE PRESIDENTS: JIM TRUNICK, Senior Director, Corporate Training and Development, Allergan
KEVIN R. GLOVER, M.S., M.ED, Vice President, Corporate Communications, Clinical Education & Training, B. Braun Medical
TREASURER:
SECRETARY: MARK OSBORNE, Head of Training & Development, Novartis Oncology

Advertisers: Contact Gregg Haunroth
at (608) 562-6537.

DIRECTORS AT LARGE
GREG ADAMSON, Senior Director, Education, St. Jude Medical

Deadline for advertisement orders:

MERRILL COLLIER, Global Training Specialist, Medtronic Cardiovascular
JOHN CONSTANTINE, Executive Director & Dean, Merck Polytechnic Institute, Merck

Issue

Ad Orders

Art Due

DAVID FORTANBARY, Bristol-Myers Squibb

Spring 2014
Summer 2014
Fall 2014
Winter 2014
Spring 2015

Jan. 13, 2014
Mar. 14, 2014
June 19, 2014
Sep. 18, 2014
Dec. 23, 2014

Jan. 20, 2014
Mar. 21, 2014
June 26, 2014
Sept. 25, 2014
Dec. 31, 2015

CHRIS GOINS, Executive Director, U.S. Learning, Bristol-Myers Squibb
SUSAN IANNONE, Director, Commercial Immunology Training, Celgene
BILL MAGAGNA, Director, Education Solutions, Head of Global Product Education,
Siemens Healthcare Diagnostics
DENNIS MERLO, Vice President, Sales Operations and Training, Purdue Pharma

FOCUS | WINTER 2014 | www.spbt.org

MARY MYERS, Director of Training BHC, Bayer Healthcare
EVELYN NICHOLS,Training Consultant, Informa Training Partners
RICHARD SAMPSON, Senior Director, Scientiﬁc Knowledge Capabilities, GlaxoSmithKline
GEORGE SCHMIDT, Managing Director, Campbell Alliance

Focus Magazine is printed
in the U.S.A. on Recycled
Papers containing at least
10% Post-Consumer Fiber.
Additionally, The Pulp Bleaching
Process is Elemental Chlorine Free
(ECF) and utilizes Ozone Bleaching
and Oxygen Deligniﬁcation
Processes.
The inks used in the Printing
Process contain both Linseed and
Soy Based Oils, Both of which are
Biological Vegetable Oils extracted
from Renewable Agricultural
Sources.

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Focus Magazine - Winter 2014

Table of Contents for the Digital Edition of Focus Magazine - Winter 2014