Focus Magazine - Winter 2014 - 7
UPFRONT
Focus
WINTER 2014
Vol. 23, No. 1
19
COVER STORY
Redesigning Learning: Astellas
Gives 'LIVE' a New Look
By Tim Sosbe
Learning is moving beyond traditional classroom design. At Astellas,
training has gotten a facelift that puts learners at the center.
Photography: Primacy
Media Group, Chicago
34 Focus on Field-Based Trainers
MEMBER SOLUTIONS
25 Sleights-of-Learning:
By Dawn Brehm
Field trainers play a large role in
organizational success. This issue, SPBT
members share solutions to train those who
are outstanding in their field.
FEATURE ARTICLE
The Neuroscience of
Attention and Memory
By Merrill Collier
To understand the "magic" of learning, we
must first grasp the neuroscience of attention,
collaborative learning and memory
reinforcement.
29 Measuring Experience:
FEATURE ARTICLE
Scorecards & Simulations
By Ken Spero
In business, good information leads to good
decisions. It's the same for training.
Simulations and scorecards are two solutions.
32 Virtual Impact:
ELEARNING
Converting to VILT
By Terry Pellecchia
Trainers today are looking for new ways to
reach wide-spread workforces. Moving to
virtual instructor-led training can create real
results.
FOCUS | WINTER 2014 | www.spbt.org
38
LEADERSHIP/MANAGEMENT
DEVELOPMENT
What Makes Virtual
Leadership So Hard?
By Sebastian Bailey, Ph.D
Virtual professionals are hard-working,
productive and loyal ... but leading them is a
challenge. But there are solutions to capture
their attention.
42 Oh, No! Facing Negativity in Sales
SELLING SKILLS
By Kate Tunison
If you're in sales, you've heard the dreaded
negative response. This issue, we're sharing
some how-to steps to turn that "no" to a "yes."
16 2013 MD&D Trainers Summit
MEDICAL & DIAGNOSTIC DEVICES
Recap
Device and diagnostic professionals started
their engines to network and learn. Check out
our recap to get up to speed on a winning
event.
7
http://www.spbt.org
Focus Magazine - Winter 2014
Table of Contents for the Digital Edition of Focus Magazine - Winter 2014
Focus Magazine
From the President: Career Paths to Success
Table of Contents
Table of Contents
Guest Editor: The New Frontier
Front of the Room: Swaying an Audience
Viewpoint: Health Insurance Exchanges
Racing to Success: 2013 Medical Device & Diagnostic Trainers Summit Recap
Redesigning Learning: Astellas Gives 'Live' a New Look
Sleights-of-Learning: Neuroscience, Attention and Memory
Measuring Experience: Scorecards & Simulations
Virtual Impact: Converting to VILT
Member Solutions: Developing Field-Based Trainers
What Makes Virtual Leadership So Hard?
Facing Negativity in Sales
Virtual How: Learning Management System Trends
Member News
Ad Index
Focus Contacts
5 Questions with Dr. Beverly Kaye
Focus Magazine - Winter 2014 - Intro
Focus Magazine - Winter 2014 - Focus Magazine
Focus Magazine - Winter 2014 - Cover2
Focus Magazine - Winter 2014 - 3
Focus Magazine - Winter 2014 - 4
Focus Magazine - Winter 2014 - From the President: Career Paths to Success
Focus Magazine - Winter 2014 - 6
Focus Magazine - Winter 2014 - Table of Contents
Focus Magazine - Winter 2014 - 8
Focus Magazine - Winter 2014 - Table of Contents
Focus Magazine - Winter 2014 - 10
Focus Magazine - Winter 2014 - Guest Editor: The New Frontier
Focus Magazine - Winter 2014 - 12
Focus Magazine - Winter 2014 - Front of the Room: Swaying an Audience
Focus Magazine - Winter 2014 - 14
Focus Magazine - Winter 2014 - Viewpoint: Health Insurance Exchanges
Focus Magazine - Winter 2014 - Racing to Success: 2013 Medical Device & Diagnostic Trainers Summit Recap
Focus Magazine - Winter 2014 - 17
Focus Magazine - Winter 2014 - 18
Focus Magazine - Winter 2014 - Redesigning Learning: Astellas Gives 'Live' a New Look
Focus Magazine - Winter 2014 - 20
Focus Magazine - Winter 2014 - 21
Focus Magazine - Winter 2014 - 22
Focus Magazine - Winter 2014 - 23
Focus Magazine - Winter 2014 - 24
Focus Magazine - Winter 2014 - Sleights-of-Learning: Neuroscience, Attention and Memory
Focus Magazine - Winter 2014 - 26
Focus Magazine - Winter 2014 - 27
Focus Magazine - Winter 2014 - 28
Focus Magazine - Winter 2014 - Measuring Experience: Scorecards & Simulations
Focus Magazine - Winter 2014 - 30
Focus Magazine - Winter 2014 - 31
Focus Magazine - Winter 2014 - Virtual Impact: Converting to VILT
Focus Magazine - Winter 2014 - 33
Focus Magazine - Winter 2014 - Member Solutions: Developing Field-Based Trainers
Focus Magazine - Winter 2014 - 35
Focus Magazine - Winter 2014 - 36
Focus Magazine - Winter 2014 - 37
Focus Magazine - Winter 2014 - What Makes Virtual Leadership So Hard?
Focus Magazine - Winter 2014 - 39
Focus Magazine - Winter 2014 - 40
Focus Magazine - Winter 2014 - 41
Focus Magazine - Winter 2014 - Facing Negativity in Sales
Focus Magazine - Winter 2014 - 43
Focus Magazine - Winter 2014 - Virtual How: Learning Management System Trends
Focus Magazine - Winter 2014 - 45
Focus Magazine - Winter 2014 - 46
Focus Magazine - Winter 2014 - Member News
Focus Magazine - Winter 2014 - Ad Index
Focus Magazine - Winter 2014 - Focus Contacts
Focus Magazine - Winter 2014 - 5 Questions with Dr. Beverly Kaye
Focus Magazine - Winter 2014 - Cover3
Focus Magazine - Winter 2014 - Cover4
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