Sustainable Land Development Today - September 2007 - (Page 18)

TECHNOLOGY niche here,” says Powers. “But that was also the time when the tech bubble burst, and the owners wanted out of telecom.” Accordingly, Powers started Greenfield and began to work with SunCal in developing a Fiber to the Home amenity for its residential developments and managing the systems once they are completed. “We are the ISP, the phone company, the cable company,” he says. “We do all the tech support, customer service, the whole bit.” Powers says it didn’t take long for both companies to realize that they were on to something. “SunCal understood that by deploying these infrastructures, they were creating places where people really wanted to move,” he says. “Many times you get homebuyers that recognize that bandwidth is a big thing these days and they need to have it. So when they see the FTTH they say ‘OK, this is cool, I’ve got it.’“ “But a bigger driver is not so much the homebuyers themselves but their kids. We watch families go through sales offices and all of the sudden a 13year-old kid says ‘oh man, it’s Fiber to the Home.’ And the next thing you know the parents are sitting down and buying a house.” FTTH has a reputation among online gamers of improved online game response – a critical edge in multiplayer games. Powers says that in addition to helping sell homes, one of the other things developers like about FTTH is that the systems don’t require electric power in any of the outside plant, nor do they require above ground pedestals, which increases both the reliability and the aesthetic qualities of the systems. Today, Greenfield Communications has more than 5,000 customers on its FTTH network, and is actively design- ing and constructing projects in 40 planned communities involving 275,000 homes. For FTTH customers in these developments, Greenfield will not only build the systems but operate them once they are completed. A FTTH Council survey of home buyers and home developers estimated that a direct fiber connection adds an average of more than $5,000 to the price of a home. With fiber and optical equipment costs continuing to fall, that premium is getting noticed by an increasing number of residential developers. As far as Mike Powers is concerned, there’s no longer any reason not to deploy fiber. “I’m actually amazed that any project would do copper instead of Fiber to the Home, because FTTH is actually cheaper to put in now.” SLDT About the author: David St. John is the Director of Media Relations for the FTTH Council. A FIBER-OPTIC AMENITY IS A PROVEN WAY TO SELL UNITS FASTER. Connexion Technologies invests in your properties using our capital to design, build, deploy and manage a state-of-the-art fiber network. The best part? Being a Certified Fiber-Optic Development differentiates your properties as television, telephone and Internet services are seamlessly delivered to residents at the speed of light. Buyers value this cutting-edge technology in their new home. Find out if your property meets our investment criteria and realize the selling power of fiber. 919.535.7329 | CNXNTECH.COM Circle 145 • or www.LandDevelopmentToday.com/adinfo 18 September 2007 Sustainable Land Development Today http://CNXNTECH.COM http://CNXNTECH.COM http://www.LandDevelopmentToday.com/adinfo

Table of Contents Feed for the Digital Edition of Sustainable Land Development Today - September 2007

Sustainable Land Development Today - September 2007 Contents Our Voice: Teaching and Learning Your Voice: Reader Response Editorial Board A 52-Mile Taking Fiber to the Front Doors of America Educators Incorporating Sustainability Land Planning: The Truth about Sprawl Irrigation: Communication Key Wastewater: Many Challenges Determine Sewer Options Regulation: Changing by State, Region, and Municipality Risk Management: Construction Defect Claims Recommended Reading Products/Services Showcase Advertiser Index Calendar Classifieds The Last Word

Sustainable Land Development Today - September 2007

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.