GCSAA 2009 Conference Brochure - (Page 15) It was my first time, so I thought it was a wonderful way to see new and old products, as well as to meet people from all over the world and find out their practices. — “ Koji Mitchell ” COMMUNICATIONS HOT TOPICS Communications Hot Topics will be held Thursday, Feb. 5 – Friday, Feb. 6 EDUCATION CONFERENCE AND EVENTS West Valley College Santa Clara, Calif. SATURDAY, FEB. 7 Coffee Talk with the Experts — The Latest and Greatest in Turf Management 8:30 – 10:30 am End your conference experience with a bang! Join us for a warm cup of coffee, a wealth of agronomic information from turf professionals, and the opportunity to learn tips and techniques to apply at your facility, all while networking with your peers. Communications Hot Topics is presented by Max Utsler, Ph.D., Associate Professor, University of Kansas Chairperson: J. Scott McElroy, Ph.D. How to Interpret a Soil Test – Nick Christians, Ph.D. Golf Course Recovery After the Disaster – Ron Garl Using Insecticide Systemicity to Control Billbugs, Annual Bluegrass Weevil and Ants – Harry Niemczyk, Ph.D. Managing a Carbon Neutral Golf Course in an Era of Climate Change – Frank Rossi, Ph.D. The Basics of Newsletter/Article Writing The written word is a key form of communication for the golf course superintendent. One key aspect of that is communicating through newsletters and articles, be it to fellow employees, facility patrons, chapter members or to the media. Learn how you can deliver information in an appropriate and effective manner to a variety of constituents. Plus, learn how GCSAA can help you improve your writing skills. The Basics of Article Content Give readers what they want. Learn the building blocks of forming an article and putting all the pieces together to make a successful article. Use your course’s Web site to get your message across. Receive article ideas and tips for putting together content that will attract readers. Plus, find out how GCSAA can help you develop article ideas. The Basics of Media Interviewing How do you perform in the media interview process? Whether it is the daily newspaper reporter or a national news station, it can be an intimidating situation. But it doesn’t have to be. This session offers tips in interacting with the media. Learn how you can communicate the message you want the public to receive. GCSAA’s media resources for helping you when faced with a media interview will also be covered. Photo courtesy of the New Orleans Metropolitan Convention and Visitors Bureau The Basics of Public Speaking TGIF TRAINING (Exclusively for GCSAA Class A and SM members) Learn how to utilize the online database Turfgrass Information File to find information you need to address golf course management issues at your facility. Class A and SM members have free access to this extensive database through an agreement between GCSAA and The Michigan State University Libraries. Several training sessions, including one-on-one instruction, will be offered to help you get started using this invaluable tool. Visit www.gcsaa.org/conference for a list of training sessions. Nervous when speaking in front of a group? You are not alone. But, for most golf course managers, speaking to groups is simply part of the job. Learn how to communicate effectively in a group setting. Improve how you relay information and influence people. In addition, learn more about how GCSAA can help you improve your public speaking skills. Introduction to New Media Don’t know the difference between a blog and a podcast? And just what is YouTube? Find out how the latest communication tools can help you promote your facility and your profession. These latest advances in communication technology can provide easy and cost-effective ways for you to communicate with your golfers and your community. You’ll also find out how GCSAA can help you with your new media efforts. Register at www.gcsaa.org/conference 13 http://www.gcsaa.org/conference
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