Georgia Magazine - March 2010 - (Page 14)

COMPILED BY VICTORIA SCHARF DECASTRO For all the dancing cats and cute babies on YouTube, there’s also a wealth of useful information. Walton EMC in Monroe is doing its part and getting an enthusiastic response, though it might not be from the demographic one might expect. “With social media, the first thought that comes to mind is that you’re going to reach young people,” says Greg Brooks, communications coordinator at Walton EMC. “But YouTube has something called Insight, which allows you to see some demographics of your viewer. I think, right now, ours is running 80 percent male, and 44- to 55-year-olds are the biggest audience.” The electric co-op created EMCtv, a section on YouTube featuring more than 20 videos for consumer-members. Baby boomers might not be the audience that most people would associate with YouTube. Indeed, Brooks calls it “a different demographic than I first envisioned.” But the more he thought about it, he realized that it made Walton EMC Communications Coordinator Greg sense. “Young people are Brooks works with intern Savannah Chandler to produce not paying electric bills a short video detailing how to make sure a refrigerator yet,” he says. “They’re is energy-efficient.The video is shown on the cooperastill in college. They’re tive’s YouTube channel, EMCtv. not established homeWhile EMCtv features a range of owners who maybe are more contopics, Brooks has started focusing cerned with cutting their power bill.” Headquartered 45 miles east of on how-to videos, which are among Atlanta, Walton’s service area is more the most popular. To promote suburban than rural. With high-speed EMCtv, the co-op put the link Internet access widely available www.youtube.com/user/emctv in its there, Brooks says many older con- newsletter and on its home page, sumer-members are computer-savvy, www.waltonemc.com. —Michael W. Kahn, including his 71-year-old mother, Electric Co-op Today who trades videos with her friends. Before REA Lighting the cities Although Thomas Alva Edison is often credited with the feat, it was actually German watchmaker Henricg Globel who invented the first lightbulb in 1854. Edison, however, perfected it. In 1879, he crafted a carbon filament that, placed in a bulb without oxygen, burned for 40 hours; the following year, an improved lightbulb burned 1,200 hours with a filament he formed from bamboo. This achievement offered the world’s first practical, safe and affordable incandescent electric light. Edison’s next mission was to spread the light, a goal that led him to develop the world’s first central electric generating system, opened in New York City in 1882, which distributed electricity to 85 customers within a one-square-mile area. With reliable central generation, efficient distribution, a successful end use in the lightbulb and affordable rates, the modern electric utility industry was born. By 1890, cities across the nation were lighted, at least to some degree, including Atlanta where residents joined in 1883 to form Georgia Electric Light Co., which eventually became Georgia Power Co. In 1884, the company built a 940-kilowatt generation plant that, by 1889, powered 800 streetlights. In Atlanta, lights were beginning to dot the landscape, bright as beacons to residents there, yet twinkling like faraway fireflies to rural folks living beyond the city limits. While Edison’s work brought city dwellers out of the dark ages and into the brightness of a new world, it would be almost a half-century more before their country counterparts enjoyed the luxury of artificial light. Georgia’s electric cooperatives this year celebrate the 75th anniversary of the Rural Electrification Administration (REA, now Rural Utilities Service, or RUS) established May 11, 1935, to bring electricity to rural farms and homes. — Jackie Kennedy PHOTOS.COM Electric lights illuminate city streets in the late 19th century. Top left image reprinted with permission © copyright NRECA www.georgiamagazine.org GEORGIA MAGAZINE HEATHER MAYNARD / WALTON EMC Lights, camera, YouTube http://www.youtube.com/user/emctv http://www.waltonemc.com http://www.OS.COM http://www.georgiamagazine.org

Table of Contents for the Digital Edition of Georgia Magazine - March 2010

Georgia Magazine - March 2010
Contents
Viewpoint
Mailbox
Picture This?
Georgia News
Calendar
Currents
Special Energy Report
Rising Stars
Surviving Well
Around Georgia
Georgia@Home
My Georgia
Georgia Gardens
Georgia Cooks
Light Weight Cooks
Cookbook of the Month
Snapshot

Georgia Magazine - March 2010

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