Glenwood Springs Official Guide 2008-2009 - (Page 10) guide to|camping Smokey Bear Most known for saying: “Only YOU ca n prevent wildfires!” At 64 years old, the Smokey Bear campaign is the longest running public service campaign in history. Smokey’s first forest fire prevention message remained unchanged for 50 years until April 2001, when the Ad Council updated his message to address the increasing number of wildfires in the wilderness. Smokey is one of the world’s most recognizable fictional characters. Smokey talks: Where were you born? The a ctual bea r cub which inspired t he first Smokey ca r toon was found orpha ned a f ter a devastating forest fire in New Mexico. What’s your local claim to fame: I was Gra nd Ma rshall of t he Strawber r y Days Pa ra de t he yea r I turned 60. Is your correct name Smokey Bear or Smokey the Bear? It’s Smokey Bea r – in 1950 two songwriters a dded “t he” to ma ke t he lyrics fit t he music for t he “Smokey t he Bea r” song. US Forest Service White River National Forest 900 Grand Ave. (P.O. Box 948) Glenwood Springs CO 81602 970-945-2521 or fs.fed.us/r2/whiteriver “Soaking in” the White River National Forest Nestled in the heart of the Rocky Mountains, the 2.3 million acre White River National Forest is the top recreation forest in the nation. Home to world-renowned ski resorts and the birthplace of Wilderness, the White River has something to offer every outdoor enthusiast. Virtually everything you want to know is available on the White River Forest web site. | 10 | INSIDER’S GUIDE 008-009 | “Soak it all in” | www.glenwoodchamber.com http://fs.fed.us/r2/whiteriver http://www.glenwoodchamber.com
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