What YOU Buy Can Influence TV Content This Program Was Brought To You By It is important for those concerned about small-screen raunch to learn which companies are sponsoring the best and worst television programming – especially during those hours when children are in the viewing audience. To that end, the Parents Television Council recently released a ranking of the top ten best and worst advertisers for the 2008-2009 television season, ranking companies based on content in television shows that they chose to underwrite with their advertising dollars. The companies on the best list predominantly sponsored family-friendly TV programs, while those on the worst list supported shows containing objectionable content including foul language, violence and sexual themes and images. With the FCC and the networks doing little to restrain producers and writers who are eager to break down the few remaining TV standards, advertisers are playing an increasingly important role in determining program content. Network executives listen to advertisers. Advertisers listen to consumers. Those who are concerned about small-screen raunch – especially during the family hour – do not have to sit back and accept TV ’ s continually declining standards. They can put a stop to it by writing to the companies that are sponsoring violent and vulgar programs and by supporting the companies that sponsor wholesome programs. Families are tired of being assaulted by graphic content every time they turn on the television. It ’ s up to us to show the corporate sponsors of explicit television programming that their media decisions have consequences. LEARN MORE BEST 1) General Mills 2) Clorox Company 3) Coca-Cola 4) Ford Motor Company 5) Wal-Mart 6) Collective Brands (Payless ShoeSource) 7) Colgate Palmolive 8) J.C. Penney 9) State Farm Insurance 10) K-Mart WORST 1) YUM! Brands 2) General Motors 3) Sprint Nextel Corporation 4) Unilever 5) Verizon Communications Inc. 6) Apple 7) Burger King 8) DIRECTV 9) Brinker International Restaurants 10) AT&T ® FOLLOW UShttp://www.parentstv.org/PTC/news/release/2009/1209.asp http://www.parentstv.org/PTC/news/release/2009/1209.asp https://www.parentstv.org/ptc/joinus/secure.asp?sc=P01000MMDN001 http://www.parentstv.org/ http://www.facebook.com/profile.php?id=1161517568&v=info&ref=profile#/pages/Parents-Television-Council-Official-Page/80392814444 http://twitter.com/ThePTC http://www.youtube.com/user/parentstv