Delta Dental Annual Report 2009 - 4

from the chairman of the board I t is widely recognized that the character of an organization is often established at the very top. It is the CEO who not only charts the business success but also sets the tone for corporate culture. I am proud to say that this has fortunately been true for Delta Dental of Missouri during Steve Gaal’s tenure as President and Chief Executive Officer. Over the past nine years, with Steve at the helm, Delta Dental achieved tremendous growth and success, nearly tripling revenues, improving operating efficiency, and achieving exceptional client retention. Steve also stimulated innovation and championed new ventures. Nine years ago, when Steve first assumed office, Delta Dental of Missouri was a successful and much smaller organization. Since then, the company has expanded its footprint with the strategic acquisitions of Essex Dental Benefits1 and Bridgeport Dental Services1 and also achieved tremendous organic growth with focused marketing and product innovation. In recent years, Steve has helped guide Delta Dental of Missouri to innovate new products and services that encourage preventive care and enhance value for our client partners. In 2005, Delta Dental of Missouri was among the first in the nation to offer coverage for Brush Biopsy. In 2007 we were among the first to launch an evidence-based plan design, Healthy Smiles, Healthy LivesSM Benefits and in 2008 we originated MAXAdvantageSM to stretch annual maximum coverage. In February 2010 we launched SmileChoiceSM, our first dental benefits plan for individuals. Also in February, we completed the acquisition of Advantica EyeCare1, a $46 million vision benefits company, and will soon introduce DeltaVison®, group vision coverage. Both initiatives flourished under Steve’s watch. Our work in the community expanded under Steve’s leadership. As a non-profit with a mission to improve oral health, Delta Dental of Missouri has partnered with dental professionals to provide free oral healthcare for underserved children, educated the next generation of Missouri school children to practice good oral health habits and provided scholarships for dental students committed to practicing their first three years in underserved Missouri communities. Steve also championed strategic support for the health benefits community with the innovative seminar, futureFOCUS, which has, for the past eight years, brought the best and brightest thinkers to Missouri to deliberate on the future of healthcare and oral healthcare. This year, futureFOCUS enjoyed its largest audience to date, with over 600 human resources executives, benefits leaders and healthcare professionals attending to hear former Speaker of the House Newt Gingrich and nationally known dental expert Jed Jacobsen, DDS, MS, MPH. In 2009, Steve celebrated his twentieth anniversary with Delta Dental of Missouri. He has been fully committed for each of those years to sustaining a unique, family-friendly corporate culture. As CEO, Steve worked to retain the best traditions that enrich our culture. There aren’t many CEOs who host luncheons for employees with five or more years’ tenure to celebrate their contributions and listen to their ideas. There aren't many companies that would break on a Friday afternoon for a United Way fundraising carnival. Each of these celebratory moments, and others, fastidiously cultivated, have created a culture of passion and engagement. To sum up, we selected the title for this year’s annual report – “Leadership, Service, Community” – to celebrate the contributions Steve has made to Delta Dental of Missouri over the last 20 years. We also celebrate the charitable efforts of all the quiet heroes in our company who give of themselves for the benefit of others. Richard J. Haffner, DDS

Delta Dental Annual Report 2009

Table of Contents for the Digital Edition of Delta Dental Annual Report 2009

Delta Dental Annual Report 2009
Steve Gaal Our Homegrown Hero
2009 At A Glance
From the Chairman of the Board
From the President and CEO
Industry Leadership
Commitment to Service
Community Engagement
Strength and Purpose
2009 Financials
2009 Board of Directors
Homegrown Heros
Delta Dental Annual Report 2009 - Delta Dental Annual Report 2009
Delta Dental Annual Report 2009 - Steve Gaal Our Homegrown Hero
Delta Dental Annual Report 2009 - 2009 At A Glance
Delta Dental Annual Report 2009 - From the Chairman of the Board
Delta Dental Annual Report 2009 - From the President and CEO
Delta Dental Annual Report 2009 - Industry Leadership
Delta Dental Annual Report 2009 - 7
Delta Dental Annual Report 2009 - 8
Delta Dental Annual Report 2009 - 9
Delta Dental Annual Report 2009 - Commitment to Service
Delta Dental Annual Report 2009 - 11
Delta Dental Annual Report 2009 - 12
Delta Dental Annual Report 2009 - Community Engagement
Delta Dental Annual Report 2009 - 14
Delta Dental Annual Report 2009 - 15
Delta Dental Annual Report 2009 - Strength and Purpose
Delta Dental Annual Report 2009 - 17
Delta Dental Annual Report 2009 - 2009 Financials
Delta Dental Annual Report 2009 - 2009 Board of Directors
Delta Dental Annual Report 2009 - Homegrown Heros
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