Business Facilities - November 2007 - (Page 7)

GOOGLE SETS A GREEN PRECEDENT This June, Google Inc. vowed to go carbon neutral by 2008. The company will “green” its facilities as part of a strategy to help build a cleaner energy future. Key components of the Google green strategy include: • Cutting power consumption by more than half, starting with its data centers, which account for most of the energy Google uses; • Increasing use of renewable energy. Google has finished the first phase of a 1.6 megawatt solar panel at its headquarters in Mountain View, CA, and has committed to creating an additional 50 megawatts of renewable energy generating capacity by 2012; and • Offsetting emissions that cannot be eliminated directly. Google is already involved in several projects that support smarter energy use, including: • Investing in innovative projects— like plug-in hybrid cars—to make cleaner technologies commercially viable more quickly; • Co-founding Climate Savers Computing, an industry initiative to increase computer efficiency and cut carbon emissions by 54 million tons a year by 2010; • Enabling users to inform and engage the world on energy and climate change matters by using products like Google Earth and Google Transit; and • Supporting public policy changes including energy efficiency and renewable portfolio standards, price signals for greenhouse gas emissions, and increased public spending on energy efficiency and renewable R&D. s Google’s vice president of real estate, David Radcliffe is responsible for managing Google’s global real estate portfolio and workplace-related services. David joined Google in early 2006 from the Trammell Crow Company, where he was senior vice president of international operations. Immediately preceding that position, he served as group vice president of Real Estate and Workplace Services for PeopleSoft, Inc. BF: We hear about Google data centers popping up around the world, but what other kinds of expansions do you handle? David Radcliffe: These expansions fall into two general categories: people operations and technical operations. People operations include sales, customer support, and engineering. Some recent examples are engineering offices we have opened in Kirkland, WA; Zurich; Pittsburgh; Bangalore; and Beijing. We’ve SNAPSHOTS with David Radcliffe, Vice President, Real Estate, Google, Inc. SECONDS A opened sales offices in Denver, Atlanta, Detroit, Dallas, and Chicago, and offices that combine our employee operations for a region, such as [in] London and New York. We also consider where we will need to be as our user and advertiser base grows, [hence] the offices we have opened in Johannesburg, Nairobi, and Dubai. Our technical operations are primarily data centers. We have recently announced new projects in North Carolina, South Carolina, Oklahoma, Iowa, and Belgium. BF: What are the deciding factors that Google uses to settle on a location? Radcliffe: Locations are selected using a wide variety of factors, with every location being unique. For our people operations, we are focused on being located where we need to be in order to both attract the best talent possible as well as meet the needs of our users, advertisers, and publishers. An office’s speDOW JONES SUSTAINABILITY INDEX GLOBAL SECTOR LEADERS, 2007 cific location must INDUSTRY COMPANY absolutely contribute to Healthcare . . . . . . . . . . . . . . . . . . . . . . . . . Novo Nordisk this. Our goal is to provide Goods & Services . . . . . . . . . . . . . . . . . . . . TNT Industrial a distributed network of Food & Beverage . . . . . . . . . . . . . . . . . . . . . . . . Unilever Financial Services . . . . . . . . . . . . . . Land Securities Group offices around the globe to Contruction & Materials . . . . . . . . . . . . . . . . . . . . . Holcim allow Googlers to pursue Chemicals . . . . . . . . . . . . . . . . . . . . . . . . . . . Akzo Nobel the lifestyle they want in the Basic Resources . . . . . . . . . . . . . . . . . . . . . . Norsk Hydro area they want to live Banking . . . . . . . . . Australia & New Zealand Group Banks Automobiles & Parts . . . . . . . . . . . . . . . . . . . . . . . . BMW while still being able to Travel & Leisure . . . . . . . . . . . . . . . . . . . . . . . . . Sodexho work on the challenging Utilities . . . . . . . . . . . . . . . . . Cia Energetica Minas Gerais problems Google takes on Telecommunications . . . . . . . . . . . . . . . . . . . . . . BT Group Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Intel everyday. Retail . . . . . . . . . . . . . . . . . . . . . . . . . . Marks & Spencer For our technical operPersonal & Household . . . . . . Koninklijke Philips Electronics ations, we look for the Oil & Gas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Statoil Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pearson right combination of infraInsurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Allianz structure, available land and suitable workforce. SOURCE: SAM INDEXES, DJIA ANNUAL REVIEW SEPTEMBER 2007 BUSINESS FACILITIES 7

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Business Facilities - November 2007 Contents First Words Snapshots Metro Spotlight: Indianapolis Region, Indiana Georgia's Pursuit of Industry Extreme Technology Sites A Tennessee Trifecta A Watershed Moment for Philly Metro Spotlight: Mexico-Texas Border Region High Tech and Aerospace Heat up in Arizona Meeting the Information Technology Challenge IEDC Announces 2007 Winners Corporate Moves: Alabama Northeast Arkansas Scores Major Investments Corporate Moves: Virginia Metro Spotlight: Martinsville-Henry County, VA Renewable Michigan Advertiser Index Ask the Expert

Business Facilities - November 2007

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