Business Facilities -November 2008

man on behalf of FIM, but discussions had quickly foundered when the developer refused to consider the kind of open-book deal to which Lincoln acquiesced. It later did change that stance, but as with EOP’s about-face, it was too late.) In another deal brokered by Studley, the largest independent advertising agency in LA, Ruben Postaer & Associates, has just committed to taking a substantial block of space across the street from the Horizon and Campus sites for its relocation from Santa Monica. “That adds up to 800,000 square feet along a half-mile stretch in a softening market,” Binswanger said. That was a clear signal to the market that momentum was building around Playa Vista. Word that these deals were percolating helped Studley win the war on a key front: easing concerns among Fox executives about moving into a remote area that, to many of them, was terra incognita. Though only eight miles away from the Fox lot on the map, that amounts to a 45-minute drive time in heavy traffic. Site tours conducted by the developer helped melt away the skepticism. “There was some resistance from Fox to come down to Playa Vista from Beverly Hills and Santa Monica,” Lincoln Property’s Binswanger allowed. “But as more and more employees saw Playa Vista they started to have rumblings” in favor of the move. As Belkin and RPA advanced in their own negotiations to come aboard, that reinforced that this likely was a sound decision, he said. Fox’s move, of course, will add considerably to that momentum at Horizon and other nearby developments. “If the target is media and creative types, MySpace helps lure future development,” said Capuciati. Of the amenity-laden lifestyle approach, Binswanger noted: “You can’t just win employees with stock options and salaries, you have to recruit them with other benefits.” He promised that “all the parks and site- specific retail amenities will be there when they move in.” With tenants like Fox in mind, the Lincoln Property piece, dubbed Hori- Suite 710 • 75 Fifth Street NW • Atlanta, GA 30308 800.339.7185 • 404.521.7600 www.ga-sites.com #1601 at www.BusinessFacilities.com BUSINESS FACILITIES 17 http://www.ga-sites.com http://www.ga-sites.com http://www.ga-sites.com http://www.BusinessFacilities.com

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Business Facilities -November 2008 Contents First Word Sanpshots Corporate Moves: Utah Kodak Develops a Megasite in Upstate New York Anatomy of a Deal: Studley Finds a New Space for Myspace Metro Spotlight: Johnson City, TN A Renaissance of Growth in Medical Plastics The Lone Star State Flexes Its Muscles Asia: A Portrait of Growth Sky's the Limit for High-tech in Arizona Corporate Moves: Pennsylvania Ohio Leads the Way Alabama's Tide Rolls to the Future IEDC 2008 Award Winners Advertiser Index Introducing Navigator Livexchange

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