Launch - Winter 2007 - (Page 27)

HookSell Founder and CEO Benoy Tamang was born in Singapore to Nepalese parents and has spent his life learning, working and traveling all over the world. His previous work and life experiences led him to a personal set of six criteria making for a successful business. Tamang believes his new venture, HookSell (www.hooksell.com), excels in all six categories. Savvy Web marketers know 2 to 4 percent conversion rates (the percentage of eCommerce Web site visitors who become customers) are the norm. HookSell has built an easy to implement system for online marketers using direct marketing techniques allowing most of its clients to at least double Web site conversion rates. HookSell’s products, including its popular HookTour offering, are even producing upwards of 30 percent conversion rates for some of its clients. The entire HookSell philosophy is built around getting a Web site’s visitors immediately interested in a client’s product or service. HookSell offers its services under a pay-for-performance model, thus sharing the risk with its clients. launch recently sat down with Tamang to talk about HookSell. TAMANG CEO, HOOKSELL BY COLIN KELLY JR. Launch: Tell us about your background. Benoy Tamang: I was born in Singapore, but both of my parents are from Nepal. My father was in the British Army, so we moved around to various countries wherever my father’s battalion was assigned. My parents were in Singapore when I was born. I went to Secondary School (Jr. High and High school were combined in the English system) in Hong Kong. I then studied Computer Information Systems at BYU-Hawaii where I received my bachelor’s degree. I later earned an MBA with a marketing focus at BYUProvo and then moved to California to work. launch winter 27 http://www.hooksell.com

Table of Contents Feed for the Digital Edition of Launch - Winter 2007

Launch - Winter 2007 Contents Editor's Note Dashboard Mentor Column Funding Column Diary Column Sales Column Feature: Moving Forward: College Business Competitions Turn Ideas Into Reality Cover Story: Are Awards Worth the Effort? Company and CEO Awards: Contributing to the Bottom Line or Just Feeding Egos? Entrepreneur Spotlight: Benoy Tamang - Hooksell Entrepreneur Spotlight: Clayton Jenkins - Premium Steam

Launch - Winter 2007

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