ALA 2011 Annual Conference Preliminary - (Page 84)

ALA - APA MBA for Librarians Series - Marketing Bring your ideas for new, needed, services and programs, and those that should be retired. Marketing is more than advertising; it’s also about building relationships, knowing your stakeholders, targeting promotions and services to customers, and adding value to programs and services. Make your next marketing effort your best by developing a realistic plan, assembling data, analyzing your markets and incorporating the results of national studies utilizing Web 2.0 tools. You’ll gain valuable and practical insights into how marketing can help change the way you think and do business. The goal: Smarter marketing to achieve maximum results! Subtrack: Leadership & Management Speakers: Ernest DiMattia, Ferguson Library ALCTS - AS ALA - PPO Building Common Ground: Discussions of Community, Civility and Compassion in the Public Library The ALA Public Programs Office and the Fetzer Institute share information regarding a new programming grant for public libraries. Track: Authors, Literature & Cultural Programming Speakers: Mary Davis Fournier, ALA-PPO, Deputy Director Future of Acquisitions: Planning For Change in an Ever-Changing Environment What synergies do you see between Acquisitions skills sets and new services that didn’t exist in the past? How are you positioning your department to leverage your skills over the next three to five years? As many of our traditional tasks are automated and outsourced many Acquisitions staff are retooling existing skills to participate in new resource sharing services and digital repository tasks, to name a few. Join us to explore the future of Acquisitions. Track: Collection Management & Technical Services Speakers: Rick Anderson, University of Utah, Associate Director for Scholarly Resources & Collections; Dracine Hodges, The Ohio State University Libraries, Assistant Professor & Interim Head, Monographs Department; Pam Matthews, Cuyahoga County Public Library, Acquisitions Manager ALSC ALA - WO Your Library and the Telecommunications Policy Landscape With a new Congress and changes in the direction in the Obama Administration in 2011, there are important developments in the public policy and legislative landscape. This session features key issues in telecommunications policy (including the E-rate program), digital copyright, free and open access to information, privacy, and surveillance, e-government- each critical issues for the library community. Beyond Fiestas, Calaveras and Quinceañeras: Exploring relevant cultural issues and daily experiences of contemporary Latino youth via high-quality literature By exploring the cultural and social themes present in recent Latino children’s books, this interactive session strives to provide the tools and knowledge that will enable librarians and educators to integrate contemporary Latino themes in their programs and promote reading among multicultural societies. A portion of the program includes a guided discussion on the authentic Latino experience in youth literature with notable Latino children’s author René Colato Laínez. Track: Children & Young Adults Subtrack: Best Practices & Programming Speakers: René Colato Laínez, Latino Children’s Author & Elementary School Teacher; Oralia Garza de Cortes, Latino Children’s Literature Consultant; Jamie Naidoo, University of Alabama, Assistant and EBSCO-Foster Endowed Professor www.alaannual.org ANNUAL CONFERENCE & EXHIBITION 2011 PRELIMINARY PROGRAM 84  http://www.alaannual.org

Table of Contents for the Digital Edition of ALA 2011 Annual Conference Preliminary

OPENING GENERAL SESSION AND CLOSING SESSION
AUDITORIUM SPEAKER SERIES
PLA PRESIDENT’S PROGRAM AND AWARDS PRESENTATION
ALA PRESIDENT’S PROGRAM ANNUAL 2011
SPECIAL EVENTS
NOW SHOWING @ ALA
BOOK CART DRILL TEAM WORLD CHAMPIONSHIP
THE 2011 ALA ANNUAL CONFERENCE EXHIBITION
EXHIBITOR PAVILIONS
ALA STAGES
DIVISION PRESIDENTS PROGRAMS
COUNCIL/MEMBERSHIP MEETING SCHEDULE
FIRST TIME ATTENDEE INFORMATION
GENERAL INFORMATION
TRAVEL INFORMATION
REGISTRATION AND HOUSING INFORMATION
HOTEL MAP & INFORMATION
PRECONFERENCES AND SPECIAL EVENTS
TOUR INFORMATION AND REGISTRATION
CAMP ALA
ALA ACRONYMS
PROGRAM TRACKS AND DESCRIPTIONS

ALA 2011 Annual Conference Preliminary

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