3, 2, 1...Action: The Good, the Bad, and the Ugly of Using Technology to Make Homegrown Promotional Videos
Thinking about developing a promotional video to market your library? Whatever the subject—a new library space, special collections, or an introduction for first-year students, it’s up to you to create it! Come listen to the behind-the-scenes story of Towson University’s Cook Library’s award-winning video, “Civility: That’s Our Policy.” We will discuss the nuts and bolts of creating a video from story boarding and gathering actors to copyright and technology needs to advertising your finished product.
Subjects: Technology, Marketing
Online personal archiving: Preserving Your Record for the Future
A digital dark age is nearing: how can we preserve what we create online, personally and professionally, including original content from social media, so it is available and easily mined years from now? We’ll discuss the challenges of online personal archiving, including how digital data is being created and stored and other preservation issues. Strategies for helping patrons learn effective curation and archiving their personal and scholarly information will be shared during this session.
Subjects: Technology, Archives, Preservation
Trends in Cloud Computing
Cloud computing is having a transformative impact on how libraries approach our information systems, our services and our data. As more libraries turn to the cloud they are exploring approaches data/metadata management, data curation and patron services. The Cloud Computing panel will feature work from the District of Columbia Public Library, San Diego Super Computer Center, the University of Arizona, and the University of Maryland.
PR Xchange (formerly Swap ‘n’ Shop)
View and sample a showcase or PR materials (annual reports, newsletters, program promotions, websites, YouTube videos, and more!), including the winners of the Best of show awards, a juried selection of the best library promotional materials and methods from libraries of all types and sizes (and budgets!) Exhibits include the John Cotton Dana award winning entries and social networking “talk tables.”
Subjects: Public Relations, Marketing, Administration and Management
WWW.ALAANNUAL.ORG ALA ANNUAL CONFERENCE & EXHIBITION / PRELIMINARY PROGRAM 101