Library Marketing Unprogram: Learn from your peers
Get the latest buzz on what’s happening in marketing and public relations for libraries, straight from your colleagues, as you share your knowledge with them. Move from table to table and topic to topic in this fast-paced, audience-driven unprogram. YOU bring the discussion topics. There will be no designated speakers or presenters; instead, we will leverage the expertise of all our attendees to create a dynamic learning environment. Attendance will be limited to 100 participants.
Subjects: Public Relations, Marketing, Administration and Management
Is Telework Working? The Benefits and Pitfalls of Virtual Work
This session will provide important information about when and how telework can be beneficial in the workplace, as well as information on when telecommuting may not be appropriate. Presenters will address what makes for effective telecommuting policies, how to supervise employees who work remotely, and what technology is available. As well, a teleworker will share his or her experiences on working from home.
Subjects: Administration and Management, Emerging Technologies, Human Resources, Personnel and Staffing, Transforming Libraries
Let’s Work Together: Integrating Social Media, Online Marketing, and Outreach
Speakers will discuss how their organizations have reinvented their online presence using social media as a way to interact with their communities. They’ll also address their personal and organizational investments in the implementation of an ongoing online, socially-interactive presence; give hints and advice regarding the implementation of new media and how these roles and responsibilities are assigned to staff; identify the criteria they used to develop their social media plan; and explain goals and measurement tools for keeping on track.
Subjects: Social Media & Networks, Technology
120 ALA ANNUAL CONFERENCE & EXHIBITION / PRELIMINARY PROGRAM WWW.ALAANNUAL.ORG