ALTAFF President’s Program with Dan Rather
MONDAY JUNE 25, 8:30 – 9:30 am
ALTAFF president Donna McDonald welcomes Dan Rather, an award winning journalist who anchored CBS Evening News for decades. One of America’s most decorated news journalists of all time, Rather is the author of “Rather Outspoken,” a complete and thorough memoir as he looks back over his storied and sometimes controversial career and reveals his personal thoughts and reflections. A book signing will follow.
ASCLA President’s Program: Duct Tape Marketing and Advocacy
SUNDAY JUNE 24, 10:30 am – 12:00 pm
Is your library taking the “idea of the week,” tactical approach to marketing? Are you maximizing your ability to turn your customers into an expanding base of advocates? John Jantasch, author of Duct Tape Marketing and The Referral Engine, has helped countless small businesses realize the benefits of approaching marketing as a system, not an event. Now he’s taking his theories and applying them to libraries. Don’t miss this opportunity to build a marketing strategy that will help your library realize its full marketing potential.
The Fourth Paradigm: Data-Intensive Research, Digital Scholarship and Implications for Research Libraries
SUNDAY JUNE 24, 4:00 – 5:30 pm
Tony Hey and Clifford Lynch will discuss the emergence of the ‘fourth paradigm’ for scientific research – involving the acquisition, management and analysis of vast quantities of scientific data and will illustrate the changes this will have on scientific discovery. This new paradigm will have implications for how researchers ‘publish’ their results and for scholarly communication in general. The details of what will need to be preserved and how this will be accomplished are only beginning to emerge; research libraries have the opportunity to play a leading role in this digital scholarship revolution. Hosted by LITA President Colleen Cuddy.
President’s Program (LLAMA)
SATURDAY JUNE 23, 1:30 – 3:30 pm
Heather Krasna, career expert and author of Jobs That Matter: Find a Stable, Fulfilling Career in Public Service, will lead a dynamic and engaging session that will leave you with an inspiring new goal to achieve and a plan in place to get there. Whether your five-year goal is to be promoted, change career tracks, enhance the scope of your position, or even to retire, this session will give you the tools you need.
WWW.ALAANNUAL.ORG ALA ANNUAL CONFERENCE & EXHIBITION / PRELIMINARY PROGRAM 19