ASCLA President’s Program: Duct Tape Marketing and Advocacy
Is your library taking the “idea of the week,” tactical approach to marketing? Are you maximizing your ability to turn your customers into an expanding base of advocates? John Jantasch, author of Duct Tape Marketing and The Referral Engine, has helped countless small businesses realize the benefits of approaching marketing as a system, not an event. Now he’s taking his theories and applying them to libraries. Don’t miss this opportunity to build a marketing strategy that will help your library realize its full marketing potential.
Subjects: Marketing, Advocacy
Ignite, Interact & Engage Adult Learners: Maximizing the Learning Outcome (LEARNRT)
Audience involvement promotes learning. Explore tips and best practices for successfully igniting curiosity, promoting interaction, and engaging adult learners regardless of delivery platform: face-to-face, online, or blended. Discover how to effectively transform existing training into a different platform.
Library History Round Table: Invited Speakers Program
A lecture on library history; speakers TBA.
Critical Thinking and Library Instruction: Fantasyland or Adventureland?
LIRT provides a forum for conversation and professional development in library instruction and information literacy, key components to lifelong learning. Critical thinking competencies are essential to this process. As librarians move beyond “how to” instruction sessions, incorporating educational principles and practices, such as critical thinking, will help leverage their collaborations with user communities. Join us as we explore how libraries can promote successful information literacy outcomes through theory-based instruction, practical critical thinking activities, and faculty-librarian partnership in pedagogy.
Subjects: Instruction, Information Literacy, Librarianship, Public Programs
Responsive Web Design: get beyond the myth of the mobile Web
A responsive website adapts to each users’ device, changing its presentation through fluid grids, scalable images, and CSS3 media queries. I’ll give an introduction to responsive design, and then walk through creating a simple responsive library webpage that looks great on every device and eliminates the need to maintain separate websites for “desktop” and “mobile” devices, while offering equal access to all.
100 ALA ANNUAL CONFERENCE & EXHIBITION / PRELIMINARY PROGRAM WWW.ALAANNUAL.ORG\