Builder Magazine - July 2008 - (Page 11)

V O L U M E 3 1 I S S U E 9 J U L Y 2 0 0 8 S P EC I A L I S S U E The Greener Good Saving the planet is a big job. Fortunately, home builders are just the people who can step up and change the fate of our world. Builders have a tremendous impact, for better or worse, on the land, on air quality, on natural resources, and on the quality of life and health of their buyers. This special report examines the breadth of the sustainable building issue and offers practical solutions for every step of the process. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Land Planning As suburban sprawl has continued to creep across the national landscape in recent decades, homeowners have been rendered increasingly dependent on their cars, ﬂooding roads with commuter traffic and the air with noxious fumes. In order to build sustainably, developers and builders will have to start from the ground up.. . . . . . . .72 Design Too many builders think that designing a project requires a blank canvas, stripping away elements only to later replace what nature had supplied for free. Utilizing natural drainage, the sun, and trees when designing a project can save the planet a lot of pain, your buyers a lot of discomfort, and you a lot of money. . . . . . . . . . . . . . . . . . . . 78 Construction Many a would-be green builder stops before ever starting when faced with what seems to be an insurmountable list of complex considerations and changes. We took a look at both production and custom homes and broke down some important green elements into a list of practical applications that will help you to get going.. . . . . . . . . . . . . . . . . 84 Marketing The health of the planet may not be on the top of all your buyers’ priority lists, but talk about the health of their families and their interest will be piqued. Add to that some info on energy savings and you have a marketing message that will resonate with your prospects. And these days, those are the messages that sell. . . . . . . . .90 Volume 31, number 9. BUILDER (IS SN 074 4 -1193; USP S 3 70-600) is published 14 times per year: monthly in Jan., Feb., May, June, July, Aug., Sept., Oct., Nov., and Dec. and semimonthly in March and A pril by Hanley Wood, LLC, One T homas Circle, N.W., Suite 600, Washing ton, D.C. 20005, for the National A ssociation of Home Builder s and printed in the USA . Copyrig ht 2008 by Hanley Wood, LLC. A ll rig hts reser ved. Opinions ex pressed are those of the authors or persons quoted and not necessarily those of the N A HB. Reproduction in whole or in par t prohibited w ithout w rit ten authorization. Sing le-copy price: $12.00 (except House Plans issues, w hich are $12.95). Periodicals postage paid at Washing ton, D.C., and at additional mailing of fices. Pos tmas ter: Send address changes to BUILDER, P.O. Box 3532, Nor thbrook, IL 60065-3532. Member: Business Publications Audit, A merican Business Media. W W W.BUILDERONLINE.COM j u ly 2 0 08 B U I LD E R ■ 11 http://WWW.BUILDERONLINE.COM

Table of Contents Feed for the Digital Edition of Builder Magazine - July 2008

Builder Magazine - July 2008 Contents Editor's Notes B-Mail Book It Green House Business Update Products National Beat Seider's Economy The Greener Good Commentary Land Planning Design Construction Marketing Ad Index Further Considerations Environmental Concerns Commentary Road to Perdition? Editor's Notes Flip Contents

Builder Magazine - July 2008

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