Builder Magazine - July 2008 - (Page 23) EDITOR’SNOTES Start Small, But Start D Building sustainable homes makes sense any way you look at it. on’t believe the scary scenarios about future climate change, habitat loss, and disappearing resources so prevalent in the media (and in the flip side of this issue) these days? Well, it’s true that in averaging out the ups and downs of ice ages and tropical eras, the world has stayed pretty much the same when you crunch the numbers over the eons that it’s been around. Unfortunately, we may or may not be around for the eon when things start cooling down again. But whether or not you’re skeptical about the forecasts, the world has been changing, and I could list the changes that scientists say have already occurred— carbon dioxide levels in the atmosphere have increased by nearly 37 percent since the beginning of the industrial revolution; average global temperatures have risen by more than a degree in the last 100 years, with more than 75 percent of that increase taking place in the last 30 years; the Arctic Ocean has lost 23 percent of its permanent ice cover since 2005; polar bears are in danger of becoming extinct, to name a few. I could also remind you of the price of oil—as if you could forget—as a reason to build homes that are more sustainable. But I think you’ve heard all this already. So if you’re not yet on the sustainability bandwagon, what’s it going to take? Maybe you could be persuaded by a builder I spoke with recently who’s been building green for about 10 years. He told me what a lot of other builders have said, that he didn’t go into it for philosophical reasons; he wasn’t a tree-hugger or afraid of global warming. He just wanted to build better houses, ones that utilized passive cooling principles, for example, instead of larger HVAC systems. He fought an uphill battle through the boom trying to sell his houses, though. Buyers were more interested in getting the most house for the money, period. But now, buyers are looking for the W W W.BUILDERONLINE.COM best deal possible, not just in the sales price, but also in what the house is going to cost them on an ongoing basis. So, just like many other “overnight sensations” who work in the trenches for years but suddenly come into sharp focus in the public eye, his company’s homes now look cutting edge. His customers, and he has plenty of them, say in after-purchase surveys that they bought their homes because of the green aspects or because of their inherent energy efficiency. Not content to rest on his laurels, this builder intends to forge ahead, aiming for zeroenergy homes, believing still in continuing to pursue his goal of building better houses. But if you’re just getting into this, you don’t have to start with zero-energy homes. Those already building green say there can be a pretty steep learning curve at the beginning for both the builder and the subs. So start small. In fact, building smaller homes would be the perfect place to start. Plenty of boomers are looking to downsize, and young families need smaller, more affordable places to buy. If you’re building closer in (an important part of sustainability and, coincidentally, where everyone wants to be right now), smaller homes make more sense. Living closer in means shorter car trips for work and errands. Lower costs for materials and less waste to haul to the dump are other benefits of building green. Even the smallest of changes can reap big rewards. According to the EPA and the Department of Energy, “If every American home replaced just one light bulb with an Energy Star–qualified bulb, we would save enough energy to light more than 3 million homes for a year, more than $600 million in annual energy costs, and prevent greenhouse gases equivalent to the emissions of more than 800,000 cars.” That’s a very big result from a very small change. As a home builder, you are in the enviable position of being able to effect significant change on whether or not your customers will be able to afford their heating and cooling bills, on your community, and even the planet—simply by making small changes in the way you build. If you haven’t started building sustainably, it’s time you did. The rewards will be enormous. james kegley Denise Dersin Editor in Chief e-mail: ddersin@hanleywood.com j u ly 2 0 08 B U I LD E R ■ 23 http://WWW.BUILDERONLINE.COM
Table of Contents Feed for the Digital Edition of Builder Magazine - July 2008 Builder Magazine - July 2008 Contents Editor's Notes B-Mail Book It Green House Business Update Products National Beat Seider's Economy The Greener Good Commentary Land Planning Design Construction Marketing Ad Index Further Considerations Environmental Concerns Commentary Road to Perdition? Editor's Notes Flip Contents Builder Magazine - July 2008 Builder Magazine - July 2008 - Builder Magazine - July 2008 (Page Cover1) Builder Magazine - July 2008 - Builder Magazine - July 2008 (Page Cover2) Builder Magazine - July 2008 - Builder Magazine - July 2008 (Page 1) Builder Magazine - July 2008 - Builder Magazine - July 2008 (Page 2) Builder Magazine - July 2008 - Builder Magazine - July 2008 (Page 3) Builder Magazine - July 2008 - Builder Magazine - July 2008 (Page 4) Builder Magazine - July 2008 - Builder Magazine - July 2008 (Page 5) Builder Magazine - July 2008 - Builder Magazine - July 2008 (Page 6) Builder Magazine - July 2008 - Builder Magazine - July 2008 (Page 7) Builder Magazine - July 2008 - Builder Magazine - July 2008 (Page 8) Builder Magazine - July 2008 - Builder Magazine - July 2008 (Page 9) Builder Magazine - July 2008 - Builder Magazine - July 2008 (Page 10) Builder Magazine - July 2008 - Contents (Page 11) Builder Magazine - July 2008 - Contents (Page 12) Builder Magazine - July 2008 - Contents (Page 13) Builder Magazine - July 2008 - Contents (Page 14) Builder Magazine - July 2008 - Contents (Page 15) Builder Magazine - July 2008 - Contents (Page 16) Builder Magazine - July 2008 - Contents (Page 17) Builder Magazine - July 2008 - Contents (Page 18) Builder Magazine - July 2008 - Contents (Page 19) Builder Magazine - July 2008 - Contents (Page 20) Builder Magazine - July 2008 - Contents (Page 21) Builder Magazine - July 2008 - Contents (Page 22) Builder Magazine - July 2008 - Editor's Notes (Page 23) Builder Magazine - July 2008 - Editor's Notes (Page 24) Builder Magazine - July 2008 - Editor's Notes (Page 25) Builder Magazine - July 2008 - Editor's Notes (Page 26) Builder Magazine - July 2008 - B-Mail (Page 27) Builder Magazine - July 2008 - Book It (Page 28) Builder Magazine - July 2008 - Book It (Page 29) Builder Magazine - July 2008 - Book It (Page 30) Builder Magazine - July 2008 - Book It (Page 31) Builder Magazine - July 2008 - Book It (Page 32) Builder Magazine - July 2008 - Book It (Page 33) Builder Magazine - July 2008 - Book It (Page 34) Builder Magazine - July 2008 - Green House (Page 35) Builder Magazine - July 2008 - Green House (Page 36) Builder Magazine - July 2008 - Green House (Page 37) Builder Magazine - July 2008 - Green House (Page 38) Builder Magazine - July 2008 - Green House (Page 39) Builder Magazine - July 2008 - Green House (Page 40) Builder Magazine - July 2008 - Green House (Page 41) Builder Magazine - July 2008 - Green House (Page 42) Builder Magazine - July 2008 - Business Update (Page 43) Builder Magazine - July 2008 - Business Update (Page 44) Builder Magazine - July 2008 - Business Update (Page 45) Builder Magazine - July 2008 - Business Update (Page 46) Builder Magazine - July 2008 - Business Update (Page 47) Builder Magazine - July 2008 - Business Update (Page 48) Builder Magazine - July 2008 - Products (Page 49) Builder Magazine - July 2008 - Products (Page 50) Builder Magazine - July 2008 - Products (Page 51) Builder Magazine - July 2008 - Products (Page 52) Builder Magazine - July 2008 - Products (Page 53) Builder Magazine - July 2008 - Products (Page 54) Builder Magazine - July 2008 - Products (Page 55) Builder Magazine - July 2008 - Products (Page 56) Builder Magazine - July 2008 - Products (Page 57) Builder Magazine - July 2008 - Products (Page 58) Builder Magazine - July 2008 - National Beat (Page 59) Builder Magazine - July 2008 - National Beat (Page 60) Builder Magazine - July 2008 - National Beat (Page 61) Builder Magazine - July 2008 - National Beat (Page 62) Builder Magazine - July 2008 - Seider's Economy (Page 63) Builder Magazine - July 2008 - Seider's Economy (Page 64) Builder Magazine - July 2008 - Seider's Economy (Page 65) Builder Magazine - July 2008 - The Greener Good (Page 66) Builder Magazine - July 2008 - The Greener Good (Page 67) Builder Magazine - July 2008 - The Greener Good (Page 68) Builder Magazine - July 2008 - Commentary (Page 69) Builder Magazine - July 2008 - Commentary (Page 70) Builder Magazine - July 2008 - Commentary (Page 71) Builder Magazine - July 2008 - Land Planning (Page 72) Builder Magazine - July 2008 - Land Planning (Page 73) Builder Magazine - July 2008 - Land Planning (Page 74) Builder Magazine - July 2008 - Land Planning (Page 75) Builder Magazine - July 2008 - Land Planning (Page 76) Builder Magazine - July 2008 - Land Planning (Page 77) Builder Magazine - July 2008 - Design (Page 78) Builder Magazine - July 2008 - Design (Page 79) Builder Magazine - July 2008 - Design (Page 80) Builder Magazine - July 2008 - Design (Page 81) Builder Magazine - July 2008 - Design (Page 82) Builder Magazine - July 2008 - Design (Page 83) Builder Magazine - July 2008 - Construction (Page 84) Builder Magazine - July 2008 - Construction (Page 85) Builder Magazine - July 2008 - Construction (Page 86) Builder Magazine - July 2008 - Construction (Page 87) Builder Magazine - July 2008 - Construction (Page 88) Builder Magazine - July 2008 - Construction (Page 89) Builder Magazine - July 2008 - Marketing (Page 90) Builder Magazine - July 2008 - Marketing (Page 91) Builder Magazine - July 2008 - Marketing (Page 92) Builder Magazine - July 2008 - Marketing (Page 93) Builder Magazine - July 2008 - Marketing (Page 94) Builder Magazine - July 2008 - Marketing (Page 95) Builder Magazine - July 2008 - Marketing (Page 96) Builder Magazine - July 2008 - Marketing (Page 97) Builder Magazine - July 2008 - Marketing (Page 98) Builder Magazine - July 2008 - Marketing (Page 99) Builder Magazine - July 2008 - Marketing (Page 100) Builder Magazine - July 2008 - Marketing (Page 101) Builder Magazine - July 2008 - Marketing (Page 102) Builder Magazine - July 2008 - Marketing (Page 103) Builder Magazine - July 2008 - Marketing (Page 104) Builder Magazine - July 2008 - Marketing (Page 105) Builder Magazine - July 2008 - Marketing (Page 106) Builder Magazine - July 2008 - Marketing (Page 107) Builder Magazine - July 2008 - Marketing (Page 108) Builder Magazine - July 2008 - Marketing (Page 109) Builder Magazine - July 2008 - Marketing (Page 110) Builder Magazine - July 2008 - Marketing (Page 111) Builder Magazine - July 2008 - Marketing (Page 112) Builder Magazine - July 2008 - Marketing (Page 113) Builder Magazine - July 2008 - Marketing (Page 114) Builder Magazine - July 2008 - Marketing (Page 115) Builder Magazine - July 2008 - Marketing (Page 116) Builder Magazine - July 2008 - Marketing (Page 117) Builder Magazine - July 2008 - Marketing (Page 118) Builder Magazine - July 2008 - Marketing (Page 119) Builder Magazine - July 2008 - Ad Index (Page 120) Builder Magazine - July 2008 - Ad Index (Page F-16) Builder Magazine - July 2008 - Ad Index (Page F-15) Builder Magazine - July 2008 - Ad Index (Page F-14) Builder Magazine - July 2008 - Ad Index (Page F-13) Builder Magazine - July 2008 - Further Considerations (Page F-12) Builder Magazine - July 2008 - Further Considerations (Page F-11) Builder Magazine - July 2008 - Further Considerations (Page F-10) Builder Magazine - July 2008 - Further Considerations (Page F-9) Builder Magazine - July 2008 - Environmental Concerns (Page F-8) Builder Magazine - July 2008 - Commentary (Page F-7) Builder Magazine - July 2008 - Commentary (Page F-6) Builder Magazine - July 2008 - Commentary (Page F-5) Builder Magazine - July 2008 - Road to Perdition? (Page F-4) Builder Magazine - July 2008 - Editor's Notes (Page F-3) Builder Magazine - July 2008 - Editor's Notes (Page F-2) Builder Magazine - July 2008 - Flip Contents (Page F-1) Builder Magazine - July 2008 - Flip Contents (Page F-Cover2) Builder Magazine - July 2008 - Flip Contents (Page F-Cover1)
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