Builder - August 2008 - (Page 10) ® THE MAGAZINE OF THE NATIONAL ASSOCIATION OF HOME BUILDERS BOYCE THOMPSON | Editorial Director • 202-736-3455 DENISE DERSIN | Editor in Chief • 202-736-3341 EVAN POTLER | Art Director • 202-736-3390 DEBORAH LEOPOLD | Managing Editor • 202-736-3380 ETHAN BUTTERFIELD | Senior Editor • 202-736-3452 JOHN CAULFIELD | Senior Editor • 732-257-6319 PAT CURRY | Senior Editor • 706-543-9268 NIGEL F. MAYNARD | Senior Editor • 202-736-3438 ALISON RICE | Senior Editor • 571-312-7433 JENNY SULLIVAN | Senior Editor • 202-736-3483 CLAIRE KOLTKO | Associate Editor, Copy • 202-729-3553 MELISSA GOLDWEITZ | Senior Graphic Designer • 202-729-3561 SOLA AYENI-BIU | Administrative Assistant • 202-729-3506 JOHN BUTTERFIELD | Editorial Director, e-Media • 202-736-3413 KYLE GUSTAFSON | Senior Web Editor • 202-729-3568 CONTRIBUTING EDITORS | David F. Seiders | William Devereaux | Rich Binsacca | Kathleen Stanley | Ted Cushman | Ivy Zelman CATHY UNDERWOOD | Director of Production & Production Technologies AMY DEAN | Lead Production Manager LAUREN DOBOS | Ad Traffic Manager JANUARY C. FELDER | Assistant Production Manager FRED WEISSKOPF | Prepress Manager BETTY KERWIN | Prepress Coordinator KEVIN BRIGHT | Prepress Coordinator CHRISTINA LUSTAN | Circulation Director JEFF STOCKMAN | Circulation Manager ANN RUSSELL | Reader Services Manager HOLLY MILLER | Marketing Director KIM GROVER | Marketing Manager KELLY GRIFFITH | Creative Services Manager STACEY CHATTMAN | Director, Conferences/Seminars NICKY STERLING | Marketing Coordinator/Seminars WARREN P. NESBITT | Group Publisher • 202-736-3328 JEFFREY CALORE | Publisher • 202-380-3766 HANLEY WOOD BUSINESS MEDIA Circle 453 or http://builder.hotims.com PETER M. GOLDSTONE | President • 202-736-3304 RON KRAFT | Director/Finance NICK CAVNAR | Vice President/Circulation and Database Development ANN SELTZ | Vice President/Marketing NICK ELSENER | Vice President/Production ANDREAS SCHMIDT | Executive Director/e-Media ALEC DANN | General Manager/Information Products PUBLISHED BY HANLEY WOOD, LLC We’ve built the perfect partner to your favorite magazine. builderonline.com FRANK ANTON | Chief Executive Offi cer MATTHEW FLYNN | Chief Financial Offi cer JEFFREY CRAIG | Chief Information Offi cer KEN BEACH | Executive Vice President/Corporate Sales BRAD LOUGH | Vice President/Finance MIKE BENDER | Vice President/Legal BILL MCGRATH | Vice President/Human Resources VIRGINIA JACKSON | Controller Industry news, market research, job postings and more. All online. All the time. EDITORIAL AND ADVERTISING OFFICES: One Thomas Circle, N.W., Suite 600, Washington, DC 20005 Phone: 202-452-0800; Fax: 202-785-1974 SUBSCRIPTION INQUIRIES AND BACK ISSUE ORDERS: 888-269-8410 or e-mail: builder@omeda.com NAHB members please call 800-368-5242 x8546 CIRCULATION CUSTOMER SERVICE: www.omeda.com/custsrv/bldr PRIVACY OF MAILING LIST: Sometimes we share our subscriber mailing list with reputable companies we think you’ll find interesting. However, if you do not wish to be included, please call us at 888-269-8410. Canada Post Registration IPM# 40655599. Canadian return address: 4960-2 Walker Road / Windsor, ON N9A 6J3 POSTMASTER: Send address changes to BUILDER, P.O. Box 3532, Northbrook, IL 60065-3532 BUILDER will occasionally write about companies in which its parent organization, Hanley Wood, LLC, has an investment interest. When it does, the magazine will fully disclose that relationship. BUILDER Online + BUILDER magazine Working together to keep you informed. Volume 31, number 10. BUILDER (ISSN 0744-1193; USPS 370-600) is published 14 times per year: monthly in Jan., Feb., May, June, July, Aug., Sept., Oct., Nov., and Dec. and semimonthly in March and April by Hanley Wood, LLC, One Thomas Circle, N.W., Suite 600, Washington, DC 20005, for the National Association of Home Builders and printed in the USA. Copyright 2008 by Hanley Wood, LLC. Opinions expressed are those of the authors or persons quoted and not necessarily those of the NAHB. Reproduction in whole or in part prohibited without written authorization. Single-copy price: $12 (except House Plans issues, which are $12.95). NAHB members receive one subscription at a rate of $15 per year taken from membership dues and nondeductible therefrom. Additional subscriptions may be purchased at the rate of $29.95 per year. Allow 6 to 8 weeks for delivery of first issue. Member: Business Publications Audit, American Business Media. http://mailboxes.com http://builder.hotims.com http://builderonline.com http://www.omeda.com/custsrv/bldr http://builderonline.com
Table of Contents Feed for the Digital Edition of Builder - August 2008 Builder - August 2008 Contents Editor’s Notes Bmail Book It Inside Story Success Stories Top Shelf Green House Sales Strategies Products Digital Home National Beat Seiders' Economy Trade Secrets: Staying Afloat Sign of the Times Missing Links Ad Index Last Word Builder - August 2008 Builder - August 2008 - Builder - August 2008 (Page Cover1) Builder - August 2008 - Builder - August 2008 (Page Cover2) Builder - August 2008 - Builder - August 2008 (Page 1) Builder - August 2008 - Builder - August 2008 (Page 2) Builder - August 2008 - Builder - August 2008 (Page 3) Builder - August 2008 - Builder - August 2008 (Page 4) Builder - August 2008 - Builder - August 2008 (Page 5) Builder - August 2008 - Builder - August 2008 (Page 6) Builder - August 2008 - Contents (Page 7) Builder - August 2008 - Contents (Page 8) Builder - August 2008 - Contents (Page 9) Builder - August 2008 - Contents (Page 10) Builder - August 2008 - Contents (Page 11) Builder - August 2008 - Contents (Page 12) Builder - August 2008 - Contents (Page 13) Builder - August 2008 - Contents (Page 14) Builder - August 2008 - Editor’s Notes (Page 15) Builder - August 2008 - Editor’s Notes (Page 16) Builder - August 2008 - Editor’s Notes (Page 17) Builder - August 2008 - Editor’s Notes (Page 18) Builder - August 2008 - Bmail (Page 19) Builder - August 2008 - Book It (Page 20) Builder - August 2008 - Book It (Page 21) Builder - August 2008 - Book It (Page 22) Builder - August 2008 - Book It (Page 23) Builder - August 2008 - Book It (Page 24) Builder - August 2008 - Book It (Page 25) Builder - August 2008 - Book It (Page 26) Builder - August 2008 - Inside Story (Page 27) Builder - August 2008 - Inside Story (Page 28) Builder - August 2008 - Inside Story (Page 29) Builder - August 2008 - Inside Story (Page 30) Builder - August 2008 - Inside Story (Page 31) Builder - August 2008 - Inside Story (Page 32) Builder - August 2008 - Inside Story (Page 33) Builder - August 2008 - Inside Story (Page 34) Builder - August 2008 - Success Stories (Page 35) Builder - August 2008 - Success Stories (Page 36) Builder - August 2008 - Success Stories (Page 37) Builder - August 2008 - Success Stories (Page 38) Builder - August 2008 - Success Stories (Page 39) Builder - August 2008 - Success Stories (Page 40) Builder - August 2008 - Success Stories (Page 41) Builder - August 2008 - Success Stories (Page 42) Builder - August 2008 - Top Shelf (Page 43) Builder - August 2008 - Top Shelf (Page 44) Builder - August 2008 - Top Shelf (Page 45) Builder - August 2008 - Top Shelf (Page 46) Builder - August 2008 - Top Shelf (Page 47) Builder - August 2008 - Top Shelf (Page 48) Builder - August 2008 - Green House (Page 49) Builder - August 2008 - Green House (Page 50) Builder - August 2008 - Green House (Page 51) Builder - August 2008 - Green House (Page 52) Builder - August 2008 - Green House (Page 53) Builder - August 2008 - Green House (Page 54) Builder - August 2008 - Sales Strategies (Page 55) Builder - August 2008 - Sales Strategies (Page 56) Builder - August 2008 - Sales Strategies (Page 57) Builder - August 2008 - Sales Strategies (Page 58) Builder - August 2008 - Sales Strategies (Page 59) Builder - August 2008 - Sales Strategies (Page 60) Builder - August 2008 - Products (Page 61) Builder - August 2008 - Products (Page 62) Builder - August 2008 - Products (Page 63) Builder - August 2008 - Products (Page 64) Builder - August 2008 - Products (Page 65) Builder - August 2008 - Products (Page 66) Builder - August 2008 - Digital Home (Page 67) Builder - August 2008 - Digital Home (Page 68) Builder - August 2008 - National Beat (Page 69) Builder - August 2008 - National Beat (Page 70) Builder - August 2008 - National Beat (Page 71) Builder - August 2008 - National Beat (Page 72) Builder - August 2008 - Seiders' Economy (Page 73) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 74) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 75) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 76) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 77) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 78) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 79) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 80) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 81) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 82) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 83) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 84) Builder - August 2008 - Sign of the Times (Page 86) Builder - August 2008 - Sign of the Times (Page 87) Builder - August 2008 - Sign of the Times (Page 88) Builder - August 2008 - Sign of the Times (Page 89) Builder - August 2008 - Sign of the Times (Page 90) Builder - August 2008 - Sign of the Times (Page 91) Builder - August 2008 - Sign of the Times (Page 92) Builder - August 2008 - Sign of the Times (Page 93) Builder - August 2008 - Sign of the Times (Page 94) Builder - August 2008 - Sign of the Times (Page 95) Builder - August 2008 - Sign of the Times (Page 96) Builder - August 2008 - Sign of the Times (Page 97) Builder - August 2008 - Sign of the Times (Page 98) Builder - August 2008 - Sign of the Times (Page 99) Builder - August 2008 - Missing Links (Page 100) Builder - August 2008 - Missing Links (Page 101) Builder - August 2008 - Missing Links (Page 102) Builder - August 2008 - Missing Links (Page 103) Builder - August 2008 - Missing Links (Page 104) Builder - August 2008 - Missing Links (Page 105) Builder - August 2008 - Missing Links (Page 106) Builder - August 2008 - Missing Links (Page 107) Builder - August 2008 - Missing Links (Page 108) Builder - August 2008 - Missing Links (Page 109) Builder - August 2008 - Missing Links (Page 110) Builder - August 2008 - Missing Links (Page 111) Builder - August 2008 - Missing Links (Page 112) Builder - August 2008 - Missing Links (Page 113) Builder - August 2008 - Missing Links (Page 114) Builder - August 2008 - Missing Links (Page 115) Builder - August 2008 - Missing Links (Page 116) Builder - August 2008 - Missing Links (Page 117) Builder - August 2008 - Missing Links (Page 118) Builder - August 2008 - Ad Index (Page 119) Builder - August 2008 - Last Word (Page 120) Builder - August 2008 - Last Word (Page Cover3) Builder - August 2008 - Last Word (Page Cover4)
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