Builder - August 2008 - (Page 35) SUCCESSSTORIES INNOVATIVE IDEAS WITH PROVEN RESULTS ■ EDITED BY JENNY SULLIVA N GOOD DEAL: Choice features at Madison Place include concrete tile roofs, dual-paned low-E windows, wood window sills, tankless water heaters, and motion-sensored lighting; but the big seller is floor plan flexibility. FLEX PLANS Sliding Scale Flexible floor plans and an online “build your own design” feature have sparked steady sales in this inland California community. LOCATION: ■ ■ ■ ■ FRESNO, CALIF. Community: Madison Place Total acreage: 61 Date opened for sale: May 2007 Product: Single-family homes from 1,450 square feet to 3,892 square feet Price range: $245,990 to $385,990 Total number of units at buildout: 231 Sales to date: 87 Builder/Developer: The McCaffrey Group, Fresno Architect: Kevin L. Crook Architect, Irvine, Calif. I christopher mayer t may be impossible to be all things to all people, but Madison Place has proven to be a lot of things to a lot of people. Flexible floor plan configurations have allowed this community in California’s Central San Joaquin Valley to hit a broad spectrum of targets, from firsttimers, to move-ups, to empty-nesters. Five plans and three elevation styles (Craftsman, French country, and Tuscan) serve as the base, but factor in the myriad room options and buyers ultimately have a choice of more than 80 different plan variations. Blueprints can be sliced and diced to accommodate spaces such as a formal dining room, hobby room, guest suite, or extra garage space, as well as universal design features. Some plans flex up to an additional 478 square feet, notes architect Kevin Crook. A well-designed Web presence by builder The McCaffrey Group (www.mccaffrey group.com) was critical to making that cornucopia of plan options feel personalized rather than overwhelming. “Online interactive floor plans proved to be an effective tool that allowed us to visually demonstrate the various room layouts and distinctions with each elevation style, including footprint challenges,” Crook says. (see page 36) Mail and e-mail outreach ■ ■ ■ ■ ■ W W W.BUILDERONLINE.COM augus t 2 0 08 B U I LD E R ■ 35 http://www.mccaffreygroup.com http://www.mccaffreygroup.com http://www.builderonline.com
Table of Contents Feed for the Digital Edition of Builder - August 2008 Builder - August 2008 Contents Editor’s Notes Bmail Book It Inside Story Success Stories Top Shelf Green House Sales Strategies Products Digital Home National Beat Seiders' Economy Trade Secrets: Staying Afloat Sign of the Times Missing Links Ad Index Last Word Builder - August 2008 Builder - August 2008 - Builder - August 2008 (Page Cover1) Builder - August 2008 - Builder - August 2008 (Page Cover2) Builder - August 2008 - Builder - August 2008 (Page 1) Builder - August 2008 - Builder - August 2008 (Page 2) Builder - August 2008 - Builder - August 2008 (Page 3) Builder - August 2008 - Builder - August 2008 (Page 4) Builder - August 2008 - Builder - August 2008 (Page 5) Builder - August 2008 - Builder - August 2008 (Page 6) Builder - August 2008 - Contents (Page 7) Builder - August 2008 - Contents (Page 8) Builder - August 2008 - Contents (Page 9) Builder - August 2008 - Contents (Page 10) Builder - August 2008 - Contents (Page 11) Builder - August 2008 - Contents (Page 12) Builder - August 2008 - Contents (Page 13) Builder - August 2008 - Contents (Page 14) Builder - August 2008 - Editor’s Notes (Page 15) Builder - August 2008 - Editor’s Notes (Page 16) Builder - August 2008 - Editor’s Notes (Page 17) Builder - August 2008 - Editor’s Notes (Page 18) Builder - August 2008 - Bmail (Page 19) Builder - August 2008 - Book It (Page 20) Builder - August 2008 - Book It (Page 21) Builder - August 2008 - Book It (Page 22) Builder - August 2008 - Book It (Page 23) Builder - August 2008 - Book It (Page 24) Builder - August 2008 - Book It (Page 25) Builder - August 2008 - Book It (Page 26) Builder - August 2008 - Inside Story (Page 27) Builder - August 2008 - Inside Story (Page 28) Builder - August 2008 - Inside Story (Page 29) Builder - August 2008 - Inside Story (Page 30) Builder - August 2008 - Inside Story (Page 31) Builder - August 2008 - Inside Story (Page 32) Builder - August 2008 - Inside Story (Page 33) Builder - August 2008 - Inside Story (Page 34) Builder - August 2008 - Success Stories (Page 35) Builder - August 2008 - Success Stories (Page 36) Builder - August 2008 - Success Stories (Page 37) Builder - August 2008 - Success Stories (Page 38) Builder - August 2008 - Success Stories (Page 39) Builder - August 2008 - Success Stories (Page 40) Builder - August 2008 - Success Stories (Page 41) Builder - August 2008 - Success Stories (Page 42) Builder - August 2008 - Top Shelf (Page 43) Builder - August 2008 - Top Shelf (Page 44) Builder - August 2008 - Top Shelf (Page 45) Builder - August 2008 - Top Shelf (Page 46) Builder - August 2008 - Top Shelf (Page 47) Builder - August 2008 - Top Shelf (Page 48) Builder - August 2008 - Green House (Page 49) Builder - August 2008 - Green House (Page 50) Builder - August 2008 - Green House (Page 51) Builder - August 2008 - Green House (Page 52) Builder - August 2008 - Green House (Page 53) Builder - August 2008 - Green House (Page 54) Builder - August 2008 - Sales Strategies (Page 55) Builder - August 2008 - Sales Strategies (Page 56) Builder - August 2008 - Sales Strategies (Page 57) Builder - August 2008 - Sales Strategies (Page 58) Builder - August 2008 - Sales Strategies (Page 59) Builder - August 2008 - Sales Strategies (Page 60) Builder - August 2008 - Products (Page 61) Builder - August 2008 - Products (Page 62) Builder - August 2008 - Products (Page 63) Builder - August 2008 - Products (Page 64) Builder - August 2008 - Products (Page 65) Builder - August 2008 - Products (Page 66) Builder - August 2008 - Digital Home (Page 67) Builder - August 2008 - Digital Home (Page 68) Builder - August 2008 - National Beat (Page 69) Builder - August 2008 - National Beat (Page 70) Builder - August 2008 - National Beat (Page 71) Builder - August 2008 - National Beat (Page 72) Builder - August 2008 - Seiders' Economy (Page 73) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 74) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 75) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 76) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 77) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 78) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 79) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 80) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 81) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 82) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 83) Builder - August 2008 - Trade Secrets: Staying Afloat (Page 84) Builder - August 2008 - Sign of the Times (Page 86) Builder - August 2008 - Sign of the Times (Page 87) Builder - August 2008 - Sign of the Times (Page 88) Builder - August 2008 - Sign of the Times (Page 89) Builder - August 2008 - Sign of the Times (Page 90) Builder - August 2008 - Sign of the Times (Page 91) Builder - August 2008 - Sign of the Times (Page 92) Builder - August 2008 - Sign of the Times (Page 93) Builder - August 2008 - Sign of the Times (Page 94) Builder - August 2008 - Sign of the Times (Page 95) Builder - August 2008 - Sign of the Times (Page 96) Builder - August 2008 - Sign of the Times (Page 97) Builder - August 2008 - Sign of the Times (Page 98) Builder - August 2008 - Sign of the Times (Page 99) Builder - August 2008 - Missing Links (Page 100) Builder - August 2008 - Missing Links (Page 101) Builder - August 2008 - Missing Links (Page 102) Builder - August 2008 - Missing Links (Page 103) Builder - August 2008 - Missing Links (Page 104) Builder - August 2008 - Missing Links (Page 105) Builder - August 2008 - Missing Links (Page 106) Builder - August 2008 - Missing Links (Page 107) Builder - August 2008 - Missing Links (Page 108) Builder - August 2008 - Missing Links (Page 109) Builder - August 2008 - Missing Links (Page 110) Builder - August 2008 - Missing Links (Page 111) Builder - August 2008 - Missing Links (Page 112) Builder - August 2008 - Missing Links (Page 113) Builder - August 2008 - Missing Links (Page 114) Builder - August 2008 - Missing Links (Page 115) Builder - August 2008 - Missing Links (Page 116) Builder - August 2008 - Missing Links (Page 117) Builder - August 2008 - Missing Links (Page 118) Builder - August 2008 - Ad Index (Page 119) Builder - August 2008 - Last Word (Page 120) Builder - August 2008 - Last Word (Page Cover3) Builder - August 2008 - Last Word (Page Cover4)
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