Builder - September 2008 - (Page 10) DE PA RTM E N T S 17 B-Mail . . . . . . . . . . . . . . . . . . . . . . . . . 23 Book It . . . . . . . . . . . . . . . . . . . . . . . . 24 Editor’s Notes . . . . . . . . . . . . . . Inside Story Skimping on sales hours may cut life-support; environmental setback becomes a selling point; flood of land swamps Southern California . . . . . 35 Top Shelf The latest and greatest products. . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Housecall For f lexible ductwork, lower price doesn’t mean lower performance . . . . . . . . . . . . . . . . . . . . . . 51 Green House A comprehensive approach can achieve the greenest green; thinking outside the housing box, literally. . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 Business Update Builders consider cocooning their operations; morphing into modular . . . . . . . . . . . . .67 Sales Strategies Proven and proactive sales tactics. . . . . . . . . . . . . . . 75 Industry Insight An analysis of the current state of the housing industry by Ivy Zelman . . . . . . . . . . . . . . . . . . . . . 83 Higher Ground An analytical look at the building industry’s fundamentals by Scott Sedam . . . . . . . . . . . . . . . . . 85 Products Home generators keep all systems at go; landscaping looms large in curb appeal . . . . . . . . . . . . . . . . . . . . . . . . 87 Tech Tools Innovations for the modern builder . . . . . . . . . . . . . . . . . . . . 93 National Beat News from the NAHB . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 Seiders' Economy A look at economic conditions from the NAHB’s chief economist . . . . . . . . . . W H AT ’ S NE W ON: 35 45 67 87 95 W W W. B U I L D E R O N L I N E .C O M Online More Where That Came From As you delve into this month’s feature articles, go even deeper by visiting BUILDER Online to get all of the links and great information we couldn’t fit into the pages of the September issue. Be sure to visit www.builderonline.com/collections/fasttrack to see archives of past Fast Track reports as well as downloadable PDFs of charts from previous years. Check out online-exclusive floor plans and photos of the projects featured in this month’s design story, “Off the Fence.” And if you are seeking more information about business conditions throughout the industry, check out stories about working with banks, organizing your business, surviving the downturn, and other business articles at www .builderonline.com/business. Also, don’t forget to watch this month’s all-new episodes of BUILDER TV. COMMENTS, SUGGESTIONS, AND NEWS ABOUT BUILDER ONLINE? 99 Ad Index . . . . . . . . . . . . . . . . . . . . . 151 Last Word Q&A with a newsmaker on the story of the moment. . . . . . . . . 152 E-M AIL DENISE DERSIN AT: ddersin@hanley wood.com ON THE COVER: garbett homes’ summerlane at the district project features high-density townhomes that have had high-impact appeal with buyers. cover photo: james holmes FOR MORE EXCLUSIVE ONLINE CONTENT AND ADDITIONAL STORIES REL ATED TO THIS ISSUE’S ARTICLES, VISIT W W W.BUILDERONLINE.COM. 10 ■ B U I LD E R sep t e m ber 2008 W W W.BUILDERONLINE.COM http://WWW.BUILDERONLINE.COM http://www.builderonline.com/collections/fasttrack http://www.builderonline.com/business http://www.builderonline.com/business http://WWW.BUILDERONLINE.COM http://WWW.BUILDERONLINE.COM
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