Builder - January 2009 - (Page 11) V O L U M E 3 2 I S S U E 1 J A N U A R Y 2 0 0 9 150 104 172 130 F E AT U R E S The New American Home 2009 Shimmering like an oasis in the Las Vegas desert, this year’s New American Home offers fresh, green ideas to get your business through the industry dry spell. . . . . . . 104 Starting Over For decades, America’s housing policy has had one goal—turning more people into homeowners—with some disastrous results. Builder looks at how we got here and where we could be headed. . . . . . . . . . . . . . . . . . 130 Nine on Design As pressures for a competitive edge continue to mount, nine architects weigh in 146 178 on what needs to change and what can be done about it.. . . . . . . . . . . . . . . . . . . . . . .146 Battening Down the Hatches Not surprisingly, this year’s “State of the Industry” survey paints a grim picture. Take a look at how your peers are trying to survive the biggest storm the industry has seen in many years. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150 Impact Players To celebrate Builder’s 30th anniversary, we salute 30 of the most influential players in home building over the past three decades. . . . . . . . . . . . . . . . . . . . . . . . . . . . 158 Flying Blind Even as the eyes of every builder in America are riveted to economic forecasts, a confluence of unprecedented events has eroded the numbers’ ability to guide us. . . . . . . . . . . . . . . . . . . . . . . . . . . . 172 Fast-Tracked From faster cycle times to greater precision to sustainability galore, modular construction offers builders every reason to convert. The Builder LivingHome at the 2009 IBS gives a glimpse into the direction the industry is moving—one prefab piece at a time.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 178 Volume 3 2, number 1. BUILDER (IS SN 074 4 -1193; USP S 3 70-600) is published 12 times per year: monthly in Jan., Feb., March, A pril, May, June, July, Aug., Sept., Oct., Nov., and Dec. by Hanley Wood, LLC, One T homas Circle, N.W., Suite 600, Washing ton, D.C. 20005, for the National A ssociation of Home Builder s and printed in the US A . Copyrig ht 2009 by Hanley Wood, LLC. A ll rig hts reser ved. Opinions ex pressed are those of the authors or per sons quoted and not necessarily those of the N A HB. Reproduction in whole or in par t prohibited without writ ten authorization. Sing le-copy price: $12.00 (except House Plans issues, w hich are $12.95). Periodicals postage paid at Washing ton, D.C., and at additional mailing of fices. Postmaster: Send address changes to BUILDER, P.O. Box 3532, Nor thbrook, IL 60065-3532. Member: Business Publications Audit, A merican Business Media. W W W.BUILDERONLINE.COM ja n ua ry 2 0 0 9 BUILDER ■ 11 http://WWW.BUILDERONLINE.COM
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