Builder - January 2009 - (Page 12)

DE PA RTM E N T S Editor’s Notes . . . . . . . . . . . . . . 21 B-Mail . . . . . . . . . . . . . . . . . . . . . . . . . 25 Missing Links . . . . . . . . . . . . . .30 Inside Story Developer changes course to address Philly’s affordable housing shortage; reminding members of their value, HBAs preach to the choir; shrinking size to jumpstart sales . . . . . 35 Top Shelf The latest and greatest products. . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Housecall Plumbing that keeps its promises. . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Green House Paint the town green; greenspeak is often lost in translation. . . . . . . . . . . . . . . . . . . . . . . . . 35 41 55 75 W H AT ’ S NE W ON: Sales Strategies Proven and proactive sales tactics. . . . . . . . . . . . . . . 59 Industry Insight An analysis of the current state of the housing industry by Ivy Zelman . . . . . . . . . . . . . . . . . . . . .67 Higher Ground An analytical look at the building industry’s fundamentals by Scott Sedam . . . . . . . . . . . . . . . . . 71 Products What not to miss on the IBS showroom ﬂoor . . . . . . . . . . . . . . . . 75 Tech Tools Innovations for the modern builder . . . . . . . . . . . . . . . . . . . . 85 National Beat News from the NAHB . . . . . . . . . . . . . . . . . . . . . . . . . . . .89 Crowe's Economy A look at economic conditions from the NAHB’s chief economist . . . . . . . . . . . 95 The Interview In the new political climate, the NAHB’s incoming chairman is prepared to reach across every aisle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Ad Index . . . . . . . . . . . . . . . . . . . . 207 Last Word Q&A with a newsmaker on the story of the moment. . . . . . . . 208 ON THE COVER: this year’s new american home celebrates modern style, achieves gold-rated sustainability, and fits perfectly into its environment. cover photo: james f. wilson 89 W W W.B U I L D E R O N L I N E .C O M Online IBS 360 Can’t make it to IBS this year? Planning on attending but frustrated that you won’t be able to see it all? Never fear. BUILDER Online is your virtual ticket to all of the goings on in Las Vegas, so you won’t have to miss a thing. BUILDER’s editors will be walking the show ﬂ oor, acting as your eyes and ears and providing daily updates with everything from the best of the products showcase to the latest industry information. And don’t forget to check out this year’s show homes. With photo slide shows, links, ﬂoor plans, and so much more, it’s like being able to take a tour any time of the day or night. Rest of the Best This month’s action packed issue is accompanied by action packed extra features on BUILDER Online. After reading this month’s story on our annual “State of the Industry” survey (“Battening Down the Hatches,” page 150), log on to BUILDER Online to download the full survey results for a comprehensive proﬁle of how the industry is faring. And don’t miss the in-depth proﬁles on the 30 movers and shakers honored for their work in the industry with this year’s Hearthstone BUILDER Humanitarian awards (“Impact Players,” page 158). But don’t just read about them; we’ve left room for you to tell your stories of interactions you’ve had over the past three decades with these inﬂuential leaders of home building. COMMENTS, SUGGESTIONS, AND NEWS FOR BUILDER ONLINE? E-MAIL DENISE DERSIN AT: ddersin@hanley wood.com FOR MORE EXCLUSIVE ONLINE CONTENT AND ADDITIONAL STORIES REL ATED TO THIS ISSUE’S ARTICLES, VISIT W W W.BUILDERONLINE.COM. 12 ■ B U I LD E R ja n ua ry 2 0 0 9 W W W.BUILDERONLINE.COM http://WWW.BUILDERONLINE.COM http://WWW.BUILDERONLINE.COM http://WWW.BUILDERONLINE.COM Table of Contents for the Digital Edition of Builder - January 2009Builder - January 2009Editor's NotesB-MailMissing LinksInside StoryTop ShelfHousecallGreen HouseSales StrategiesIndustry InsightHigher GroundProductsTech ToolsNational BeatCrowe's EconomyThe InterviewThe New American Home 2009Starting OverNine On DesignBattening Down the HatchesImpact PlayersFlying BlindAd IndexLast WordFast-TrackedBuilder - January 2009Builder - January 2009 - Builder - January 2009 (Page Cover1)Builder - January 2009 - Builder - January 2009 (Page Cover2)Builder - January 2009 - Builder - January 2009 (Page 1)Builder - January 2009 - Builder - January 2009 (Page 2)Builder - January 2009 - Builder - January 2009 (Page 3)Builder - January 2009 - Builder - January 2009 (Page 4)Builder - January 2009 - Builder - January 2009 (Page 5)Builder - January 2009 - Builder - January 2009 (Page 6)Builder - January 2009 - Builder - January 2009 (Page 7)Builder - January 2009 - Builder - January 2009 (Page 8)Builder - January 2009 - Builder - January 2009 (Page 9)Builder - January 2009 - Builder - January 2009 (Page 10)Builder - January 2009 - Builder - January 2009 (Page 11)Builder - January 2009 - Builder - January 2009 (Page 12)Builder - January 2009 - Builder - January 2009 (Page 13)Builder - January 2009 - Builder - January 2009 (Page 14)Builder - January 2009 - Builder - January 2009 (Page 15)Builder - January 2009 - Builder - January 2009 (Page 16)Builder - January 2009 - Builder - January 2009 (Page 17)Builder - January 2009 - Builder - January 2009 (Page 18)Builder - January 2009 - Builder - January 2009 (Page 19)Builder - January 2009 - Builder - January 2009 (Page 20)Builder - January 2009 - Editor's Notes (Page 21)Builder - January 2009 - Editor's Notes (Page 22)Builder - January 2009 - Editor's Notes (Page 23)Builder - January 2009 - Editor's Notes (Page 24)Builder - January 2009 - B-Mail (Page 25)Builder - January 2009 - B-Mail (Page 26)Builder - January 2009 - B-Mail (Page 27)Builder - January 2009 - B-Mail (Page 28)Builder - January 2009 - B-Mail (Page 29)Builder - January 2009 - Missing Links (Page 30)Builder - January 2009 - Missing Links (Page 31)Builder - January 2009 - Missing Links (Page 32)Builder - January 2009 - Missing Links (Page 33)Builder - January 2009 - Missing Links (Page 34)Builder - January 2009 - Inside Story (Page 35)Builder - January 2009 - Inside Story (Page 36)Builder - January 2009 - Inside Story (Page 37)Builder - January 2009 - Inside Story (Page 38)Builder - January 2009 - Inside Story (Page 39)Builder - January 2009 - Inside Story (Page 40)Builder - January 2009 - Top Shelf (Page 41)Builder - January 2009 - Top Shelf (Page 42)Builder - January 2009 - Top Shelf (Page 43)Builder - January 2009 - Top Shelf (Page 44)Builder - January 2009 - Top Shelf (Page 45)Builder - January 2009 - Top Shelf (Page 46)Builder - January 2009 - Housecall (Page 47)Builder - January 2009 - Housecall (Page 48)Builder - January 2009 - Housecall (Page 49)Builder - January 2009 - Housecall (Page 50)Builder - January 2009 - Housecall (Page 51)Builder - January 2009 - Housecall (Page 52)Builder - January 2009 - Housecall (Page 53)Builder - January 2009 - Housecall (Page 54)Builder - January 2009 - Green House (Page 55)Builder - January 2009 - Green House (Page 56)Builder - January 2009 - Green House (Page 57)Builder - January 2009 - Green House (Page 58)Builder - January 2009 - Sales Strategies (Page 59)Builder - January 2009 - Sales Strategies (Page 60)Builder - January 2009 - Sales Strategies (Page 61)Builder - January 2009 - Sales Strategies (Page 62)Builder - January 2009 - Sales Strategies (Page 63)Builder - January 2009 - Sales Strategies (Page 64)Builder - January 2009 - Sales Strategies (Page 65)Builder - January 2009 - Sales Strategies (Page 66)Builder - January 2009 - Industry Insight (Page 67)Builder - January 2009 - Industry Insight (Page 68)Builder - January 2009 - Industry Insight (Page 69)Builder - January 2009 - Industry Insight (Page 70)Builder - January 2009 - Higher Ground (Page 71)Builder - January 2009 - Higher Ground (Page 72)Builder - January 2009 - Higher Ground (Page 73)Builder - January 2009 - Higher Ground (Page 74)Builder - January 2009 - Products (Page 75)Builder - January 2009 - Products (Page 76)Builder - January 2009 - Products (Page 77)Builder - January 2009 - Products (Page 78)Builder - January 2009 - Products (Page 79)Builder - January 2009 - Products (Page 80)Builder - January 2009 - Products (Page 81)Builder - January 2009 - Products (Page 82)Builder - January 2009 - Products (Page 83)Builder - January 2009 - Products (Page 84)Builder - January 2009 - Tech Tools (Page 85)Builder - January 2009 - Tech Tools (Page 86)Builder - January 2009 - Tech Tools (Page 87)Builder - January 2009 - Tech Tools (Page 88)Builder - January 2009 - National Beat (Page 89)Builder - January 2009 - National Beat (Page 90)Builder - January 2009 - National Beat (Page 91)Builder - January 2009 - National Beat (Page 92)Builder - January 2009 - National Beat (Page 93)Builder - January 2009 - National Beat (Page 94)Builder - January 2009 - Crowe's Economy (Page 95)Builder - January 2009 - Crowe's Economy (Page 96)Builder - January 2009 - Crowe's Economy (Page 97)Builder - January 2009 - Crowe's Economy (Page 98)Builder - January 2009 - The Interview (Page 99)Builder - January 2009 - The Interview (Page 100)Builder - January 2009 - The Interview (Page 101)Builder - January 2009 - The Interview (Page 102)Builder - January 2009 - The Interview (Page 103)Builder - January 2009 - The New American Home 2009 (Page 104)Builder - January 2009 - The New American Home 2009 (Page 105)Builder - January 2009 - The New American Home 2009 (Page 106)Builder - January 2009 - The New American Home 2009 (Page 107)Builder - January 2009 - The New American Home 2009 (Page 108)Builder - January 2009 - The New American Home 2009 (Page 109)Builder - January 2009 - The New American Home 2009 (Page 110)Builder - January 2009 - The New American Home 2009 (Page 111)Builder - January 2009 - The New American Home 2009 (Page 112)Builder - January 2009 - The New American Home 2009 (Page 113)Builder - January 2009 - The New American Home 2009 (Page 114)Builder - January 2009 - The New American Home 2009 (Page 115)Builder - January 2009 - The New American Home 2009 (Page 116)Builder - January 2009 - The New American Home 2009 (Page 117)Builder - January 2009 - The New American Home 2009 (Page 118)Builder - January 2009 - The New American Home 2009 (Page 119)Builder - January 2009 - The New American Home 2009 (Page 120)Builder - January 2009 - The New American Home 2009 (Page 121)Builder - January 2009 - The New American Home 2009 (Page 122)Builder - January 2009 - The New American Home 2009 (Page 123)Builder - January 2009 - The New American Home 2009 (Page 124)Builder - January 2009 - The New American Home 2009 (Page 125)Builder - January 2009 - The New American Home 2009 (Page 126)Builder - January 2009 - The New American Home 2009 (Page 127)Builder - January 2009 - The New American Home 2009 (Page 128)Builder - January 2009 - The New American Home 2009 (Page 129)Builder - January 2009 - Starting Over (Page 130)Builder - January 2009 - Starting Over (Page 131)Builder - January 2009 - Starting Over (Page 132)Builder - January 2009 - Starting Over (Page 133)Builder - January 2009 - Starting Over (Page 134)Builder - January 2009 - Starting Over (Page 135)Builder - January 2009 - Starting Over (Page 136)Builder - January 2009 - Starting Over (Page 137)Builder - January 2009 - Starting Over (Page 138)Builder - January 2009 - Starting Over (Page 139)Builder - January 2009 - Starting Over (Page 140)Builder - January 2009 - Starting Over (Page 141)Builder - January 2009 - Starting Over (Page 142)Builder - January 2009 - Starting Over (Page 143)Builder - January 2009 - Starting Over (Page 144)Builder - January 2009 - Starting Over (Page 145)Builder - January 2009 - Nine On Design (Page 146)Builder - January 2009 - Nine On Design (Page 147)Builder - January 2009 - Nine On Design (Page 148)Builder - January 2009 - Nine On Design (Page 149)Builder - January 2009 - Battening Down the Hatches (Page 150)Builder - January 2009 - Battening Down the Hatches (Page 151)Builder - January 2009 - Battening Down the Hatches (Page 152)Builder - January 2009 - Battening Down the Hatches (Page 153)Builder - January 2009 - Battening Down the Hatches (Page 154)Builder - January 2009 - Battening Down the Hatches (Page 155)Builder - January 2009 - Battening Down the Hatches (Page 156)Builder - January 2009 - Battening Down the Hatches (Page 157)Builder - January 2009 - Impact Players (Page 158)Builder - January 2009 - Impact Players (Page 159)Builder - January 2009 - Impact Players (Page 160)Builder - January 2009 - Impact Players (Page 161)Builder - January 2009 - Impact Players (Page 162)Builder - January 2009 - Impact Players (Page 163)Builder - January 2009 - Impact Players (Page 164)Builder - January 2009 - Impact Players (Page 165)Builder - January 2009 - Impact Players (Page 166)Builder - January 2009 - Impact Players (Page 167)Builder - January 2009 - Impact Players (Page 168)Builder - January 2009 - Impact Players (Page 169)Builder - January 2009 - Impact Players (Page 170)Builder - January 2009 - Impact Players (Page 171)Builder - January 2009 - Flying Blind (Page 172)Builder - January 2009 - Flying Blind (Page 173)Builder - January 2009 - Flying Blind (Page 174)Builder - January 2009 - Flying Blind (Page 175)Builder - January 2009 - Flying Blind (Page 176)Builder - January 2009 - Flying Blind (Page 177)Builder - January 2009 - Fast-Tracked (Page 178)Builder - January 2009 - Fast-Tracked (Page 179)Builder - January 2009 - Fast-Tracked (Page 180)Builder - January 2009 - Fast-Tracked (Page 181)Builder - January 2009 - Fast-Tracked (Page 182)Builder - January 2009 - Fast-Tracked (Page 183)Builder - January 2009 - Fast-Tracked (Page 184)Builder - January 2009 - Fast-Tracked (Page 185)Builder - January 2009 - Fast-Tracked (Page 186)Builder - January 2009 - Fast-Tracked (Page 187)Builder - January 2009 - Fast-Tracked (Page 188)Builder - January 2009 - Fast-Tracked (Page 189)Builder - January 2009 - Fast-Tracked (Page 190)Builder - January 2009 - Fast-Tracked (Page 191)Builder - January 2009 - Fast-Tracked (Page 192)Builder - January 2009 - Fast-Tracked (Page 193)Builder - January 2009 - Fast-Tracked (Page 194)Builder - January 2009 - Fast-Tracked (Page 195)Builder - January 2009 - Fast-Tracked (Page 196)Builder - January 2009 - Fast-Tracked (Page 197)Builder - January 2009 - Fast-Tracked (Page 198)Builder - January 2009 - Fast-Tracked (Page 199)Builder - January 2009 - Fast-Tracked (Page 200)Builder - January 2009 - Fast-Tracked (Page 201)Builder - January 2009 - Fast-Tracked (Page 202)Builder - January 2009 - Fast-Tracked (Page 203)Builder - January 2009 - Fast-Tracked (Page 204)Builder - January 2009 - Fast-Tracked (Page 205)Builder - January 2009 - Fast-Tracked (Page 206)Builder - January 2009 - Ad Index (Page 207)Builder - January 2009 - Last Word (Page 208)Builder - January 2009 - Last Word (Page Cover3)Builder - January 2009 - Last Word (Page Cover4)http://www.nxtbook.com/nxtbooks/hanleywood/builder_200911http://www.nxtbook.com/nxtbooks/hanleywood/builder_200910http://www.nxtbook.com/nxtbooks/hanleywood/builder_200909http://www.nxtbook.com/nxtbooks/hanleywood/builder_200908http://www.nxtbook.com/nxtbooks/hanleywood/builder_200907http://www.nxtbook.com/nxtbooks/hanleywood/builder_200906http://www.nxtbook.com/nxtbooks/hanleywood/builder_200905http://www.nxtbook.com/nxtbooks/hanleywood/builder_200904http://www.nxtbook.com/nxtbooks/hanleywood/builder_200903http://www.nxtbook.com/nxtbooks/hanleywood/builder_200902http://www.nxtbook.com/nxtbooks/hanleywood/builder_200901http://www.nxtbook.com/nxtbooks/hanleywood/builder_200812http://www.nxtbook.com/nxtbooks/hanleywood/builder_200811http://www.nxtbook.com/nxtbooks/hanleywood/builder_200810http://www.nxtbook.com/nxtbooks/hanleywood/builder_200809http://www.nxtbook.com/nxtbooks/hanleywood/builder_200808http://www.nxtbook.com/nxtbooks/hanleywood/builder_200807http://www.nxtbookMEDIA.com

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.