Builder - February 2009 - (Page 8) DE PA RTM E N T S Editor’s Notes . . . . . . . . . . . . . . B-Mail . . . . . . . . . . . . . . . . . . . . . . . . . 15 17 Missing Links . . . . . . . . . . . . . .20 Inside Story Stockton, Calif.’s growth plan allows project approvals despite current conditions; shared marketing lets two West Coast builders cover more ground . . . . . . . . . . . . . . . . . . . . . . . 23 Success Stories Taking universal design to the next level wins big with retired buyers; feminized floor plans steal buyers’ hearts . . . . . . . . . . . . . . . . . . . . . .29 Top Shelf The latest and greatest products. . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Green House Sophisticated design plus energy efficiency equals sales in Franklin, Tenn.; a new energy nutrition label to keep homes healthy . . . . . . . . . 41 Sales Strategies Proven and proactive sales tactics. . . . . . . . . . . . . . . 47 Products Insulation that locks in energy savings; low-flow faucets that make water conservation easy . . . . . . . 59 Digital Home Smart technology for new homes . . . . . . . . . . . . . . . . . . . . . 65 National Beat News from the NAHB . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Crowe's Economy A look at economic conditions from the NAHB’s chief economist . . . . . . . . . . . 73 Ad Index . . . . . . . . . . . . . . . . . . . . .119 Last Word Q&A with a newsmaker on the story of the moment. . . . . . . . 120 23 37 59 W H AT ’ S NE W ON: 69 W W W.B U I L D E R O N L I N E .C O M Online IBS Reloaded Weren’t able to make it to the show? Find out what you missed on BUILDER Online. Chock full of interviews, seminar highlights, and can’t-miss products, you’ll find everything you need to plan for the year ahead. This year’s show coverage also offers more videos than ever before, including daily recaps with BUILDER’s editorial director, Boyce Thompson, on the biggest stories at the industry’s largest event. You’ll also find articles and video coverage of both The New American Home and the BUILDER LivingHome, each packed with innovative ideas to jumpstart your next project. Get Involved Don’t settle for just reading your issue of BUILDER every month—interact with it by checking out the online-only supplements at www .BuilderOnline.com. This month, don’t miss the online exclusive accompanying Sales Strategies on color trends in 2009. You’ll also find a link to the Michelle Kaufmann white paper discussed in this month’s Green House on energy nutrition labels for homes. And, as always, check back often for daily news updates and new episodes of BUILDER TV. COMMENTS, SUGGESTIONS, AND NEWS FOR BUILDER ONLINE? E-MAIL DENISE DERSIN AT: ddersin@hanley wood.com ON THE COVER: this custom lakeside cottage in upstate new york sheds extr a square footage in exchange for functionality and charming design. cover photo: jeff herbert FOR MORE EXCLUSIVE ONLINE CONTENT AND ADDITIONAL STORIES REL ATED TO THIS ISSUE’S ARTICLES, VISIT W W W.BUILDERONLINE.COM. 8 ■ B U I LD E R f ebrua ry 2 0 0 9 W W W.BUILDERONLINE.COM http://WWW.BUILDERONLINE.COM http://WWW.BUILDERONLINE.COM http://WWW.BUILDERONLINE.COM http://WWW.BUILDERONLINE.COM http://WWW.BUILDERONLINE.COM
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