Remodeling - January 2009 - (Page 42) B Y T H E R E M O D E L I N G S TA F F I L L U S T R AT I O N S B Y K Y L E T. W E B S T E R Beyond the Bubble A challenging business climate has changed the rules. What lies ahead and how will you cope? I t seems that almost every day brings a new economic calamity and more speculation about how deep the current recession will go and how long it will last. It is also clear that the current crisis is larger and more complex than anything the country — or the world, for that matter — has faced before, and it is impossible to know how it will play out. Although much of this information deluge is focused on housing, very little of what you see, read, and hear in the news is directly related to the remodeling market. You get the big picture, and it’s pretty bleak, but it’s also pretty vague. You may know exactly how yo-yoing gasoline and heating oil prices will affect your business and the wallets of your clients, but as for foreclosures and most of the rest of it, though menacing, it may seem too complicated and too far removed to have any bearing on your day-to-day business decisions. So this month, we set out to find the rest of the story, to answer as best we could questions about what remodelers, specifically, can expect in the coming year that will have a direct bearing on their companies and their industry. Some of what you’ll find here is based on quantitative data, but a great deal comes from conversations with working contractors about how they have been affected and how they are coping. In a business climate in which the future is uncertain and the forces at work seem beyond our control, we’ve chosen to keep one eye on what is happening here and now, and the other on the obstacles and opportunities that lie in the road ahead. We asked our Reader Panel about the effects of the economic climate on business. Find survey results and panelist comments on the Facts & Figures tab at www.remodelingmag.com. 42 Remodeling January 2009 more at remodelingmag.com http://www.remodelingmag.com http://www.remodelingmag.com
Table of Contents Feed for the Digital Edition of Remodeling - January 2009 Remodeling - January 2009 Contents First Word Call Back Market Watch Linda Case Mark Richardson Shawn McCadden Ways+Means Bottom Line Sales+Marketing Field Notes By Design Tech @ Work Good Form Close Up Second Look Solutions Beyond the Bubble — What Lies Ahead in 2009 Clinic Spec Book Green Speak Green Spec Trends In Focus First Look Bench Mark Remodeling - January 2009 Remodeling - January 2009 - Remodeling - January 2009 (Page Cover1) Remodeling - January 2009 - Remodeling - January 2009 (Page Cover2) Remodeling - January 2009 - Remodeling - January 2009 (Page 1) Remodeling - January 2009 - Remodeling - January 2009 (Page 2) Remodeling - January 2009 - Contents (Page 3) Remodeling - January 2009 - Contents (Page 4) Remodeling - January 2009 - First Word (Page 5) Remodeling - January 2009 - First Word (Page 6) Remodeling - January 2009 - First Word (Page 7) Remodeling - January 2009 - First Word (Page 8) Remodeling - January 2009 - First Word (Page 9) Remodeling - January 2009 - First Word (Page 10) Remodeling - January 2009 - First Word (Page 11) Remodeling - January 2009 - Call Back (Page 12) Remodeling - January 2009 - Call Back (Page 13) Remodeling - January 2009 - Market Watch (Page 14) Remodeling - January 2009 - Market Watch (Page 15) Remodeling - January 2009 - Market Watch (Page 16) Remodeling - January 2009 - Linda Case (Page 17) Remodeling - January 2009 - Linda Case (Page 18) Remodeling - January 2009 - Mark Richardson (Page 19) Remodeling - January 2009 - Mark Richardson (Page 20) Remodeling - January 2009 - Shawn McCadden (Page 21) Remodeling - January 2009 - Ways+Means (Page 22) Remodeling - January 2009 - Ways+Means (Page 23) Remodeling - January 2009 - Ways+Means (Page 24) Remodeling - January 2009 - Ways+Means (Page 25) Remodeling - January 2009 - Bottom Line (Page 26) Remodeling - January 2009 - Bottom Line (Page 27) Remodeling - January 2009 - Sales+Marketing (Page 28) Remodeling - January 2009 - Sales+Marketing (Page 29) Remodeling - January 2009 - Field Notes (Page 30) Remodeling - January 2009 - Field Notes (Page 31) Remodeling - January 2009 - By Design (Page 32) Remodeling - January 2009 - By Design (Page 33) Remodeling - January 2009 - Tech @ Work (Page 34) Remodeling - January 2009 - Tech @ Work (Page 35) Remodeling - January 2009 - Good Form (Page 36) Remodeling - January 2009 - Good Form (Page 37) Remodeling - January 2009 - Good Form (Page 38) Remodeling - January 2009 - Second Look (Page 39) Remodeling - January 2009 - Solutions (Page 40) Remodeling - January 2009 - Solutions (Page 41) Remodeling - January 2009 - Beyond the Bubble — What Lies Ahead in 2009 (Page 42) Remodeling - January 2009 - Beyond the Bubble — What Lies Ahead in 2009 (Page 43) Remodeling - January 2009 - Beyond the Bubble — What Lies Ahead in 2009 (Page 44) Remodeling - January 2009 - Beyond the Bubble — What Lies Ahead in 2009 (Page 45) Remodeling - January 2009 - Beyond the Bubble — What Lies Ahead in 2009 (Page 46) Remodeling - January 2009 - Beyond the Bubble — What Lies Ahead in 2009 (Page 47) Remodeling - January 2009 - Beyond the Bubble — What Lies Ahead in 2009 (Page 48) Remodeling - January 2009 - Beyond the Bubble — What Lies Ahead in 2009 (Page 49) Remodeling - January 2009 - Beyond the Bubble — What Lies Ahead in 2009 (Page 50) Remodeling - January 2009 - Beyond the Bubble — What Lies Ahead in 2009 (Page 51) Remodeling - January 2009 - Beyond the Bubble — What Lies Ahead in 2009 (Page 52) Remodeling - January 2009 - Beyond the Bubble — What Lies Ahead in 2009 (Page 53) Remodeling - January 2009 - Clinic (Page 54) Remodeling - January 2009 - Clinic (Page 55) Remodeling - January 2009 - Spec Book (Page 56) Remodeling - January 2009 - Spec Book (Page 57) Remodeling - January 2009 - Green Speak (Page 58) Remodeling - January 2009 - Green Spec (Page 59) Remodeling - January 2009 - Trends (Page 60) Remodeling - January 2009 - Trends (Page 61) Remodeling - January 2009 - In Focus (Page 62) Remodeling - January 2009 - In Focus (Page 63) Remodeling - January 2009 - In Focus (Page 64) Remodeling - January 2009 - In Focus (Page 65) Remodeling - January 2009 - First Look (Page 66) Remodeling - January 2009 - First Look (Page 67) Remodeling - January 2009 - First Look (Page 68) Remodeling - January 2009 - First Look (Page 69) Remodeling - January 2009 - First Look (Page 70) Remodeling - January 2009 - First Look (Page 71) Remodeling - January 2009 - Bench Mark (Page 72) Remodeling - January 2009 - Bench Mark (Page Cover3) Remodeling - January 2009 - Bench Mark (Page Cover4)
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