Electronic Impact Report 2016 - 9
HCP | 72
ACHIEVE CORPORATE POSITIONING
On March 1, 2016, Health Center Partners of
Southern California officially debuted, after nearly
a year of strategic preparation. This corporate
repositioning also encompasses a new identity for
the former Community Clinics Health Network
(CCHN), now Health Quality Partners of Southern
California, and the addition of Integrated Health
Partners, our clinically integrated network, to the
growing family of HCP companies.
EXPAND CONSORTIA SERVICES
HCP advanced efforts to expand services in Riverside
County throughout FY15-16.
We gained a new member health center - Community
Health Systems, Inc. (CHSI), headquartered in
Moreno Valley and operating five health centers in
Riverside, San Bernardino and San Diego counties.
The addition of CHSI brings HCP's membership to
17 health centers serving more than 768,000 lowincome and uninsured patients through 2.3 million
patient visits annually.
Our new branding stresses the heart, and the people,
behind HCP's role as a premiere consortium of
primary care organizations, an advocate for its
members who serve the health needs of
communities throughout Southern California,
providing them with the voice and power to serve
HCP engaged Pacific Health Consulting Group to
conduct key informant interviews with CHCs and other
health care stakeholders in Riverside County regarding
HCP's expansion options and considerations. This
research set the stage for us to catalogue top-of-mind
opinions, which were then used to structure two
charrettes in Palm Springs and Riverside. HCP
co-hosted the charrettes with the Corporation for
Supportive Housing (CSH) to better understand health
and social service needs in Riverside County. Funding
for the charrettes came from Kaiser and the California
This repositioning has been extremely well received
- by HCP members, potential members, legislative
partners, collaborators and funders, and praised in
the media. It has enabled HCP to better position the
company as a thought leader and innovator and to
stress the value-added services provided to
members throughout the region and puts the focus
on today's modern health center organizations.
In preparation for the intensive planning sessions, HCP
commissioned Capital Link to conduct a market
assessment of Riverside County and its demographic,
population growth and health trends.
The rollout of the corporate repositioning continues,
with a new web presence for HCP. In FY 16-17, the
corporate repositioning will continue, with the
launch of the new identity for Council Connections CNECT, a name that stresses the resources and
opportunities this invaluable group purchasing
organization brings to its clients.
Most recently, HCP has turned its focus to the vision
for growth in Riverside County and again with Pacific
Health Consulting Group is developing a strategic
business plan to support our members in the region.
Tracy L. Garmer, MBA, SPHR
Chief Operating Officer & Executive Vice President