advertorial Q&A with deborah herman How would you describe your business in one sentence? We supply the highest caliber custom guestroom and corridor lighting in the business. How different does your company look today from five years ago? Extraordinarily different, we have improved our China Operations and team in China, process engineered QC and domestic manufacturing process, all employees work for one team with one goal, our customer service is exceptional. What differentiates your company from its competitors in the marketplace? Our customer service, Project Management and Engineering teams are the best in the industry. We have our own office with 30 people in southern China and we also have an onsite manufacturing facility in California. These capabilities allow us the flexibility to meet varying timelines and ensure quality prior to any product arriving at the hotel property. What does partnership mean to your company today? Partnership is what we do today. We partner long term with our customers, we partner with our long standing suppliers and we partner internally so that we obtain the best results from everything we do. Partnering and collaboration is our culture. Briefly describe a product/innovation you have introduced recently. LED is on the forefront, we have partnered with a very strong domestic source to ensure we get the quality we expect . We also have A UL registered USB component that can be installed into the base of a lamp Where does the company stand on sustainability? We have a fully sustainable ceramic line that we make 100% domestic. 016 January/February 2014 hospitalitydesign.comhttp://www.hospitalitydesign.com