Hospitality Design - May 2014 - 162

perspectives

interview david seargeant

attracted a global retailer in Topshop, and then
we developed what was the commercial space
above that building and above the State Theatre
building-converting the office space in both
buildings into this new hotel.

Was it difficult revamping the buildings?

We're very fortunate that they're very historic
buildings and are built about the same time, so
there's quite a bit of Art Deco theme through
the original building fabric and because one of
them was a theater, there's quite a bit of theatrical
detail in the exterior of the building as well. We
had this wonderful sense of history to work with,
giving it that real atmosphere. Then it's just a case
of layering a lot of detail.

The brand is described as 'A playground
for those who love art, design, fashion,
music, and food.' What specific clientele
are you looking to attract?

We thought it was really important to position
the hotels to the creative classes because they're
interesting people in their own right; to have that
market within the hotel adds to the appeal. We
specifically targeted those who have an interest
in art, an interest in fashion, in architecture
and design, in basically good living-wine,
entertainment, and the movie industry, of which
we're part of with our cinema and other filmrelated businesses. We felt that would certainly
be a natural fit for the design style of the hotel, so
you have that as a core interest.
Then also the people who aspire to be a
part of that class-they become your real hotel
market. We've got bloggers from each of those
interests on our website-QT Live-where we
feature genuinely interesting stories on each of
those creative areas, and like to have some insider
knowledge about how people can see the latest
exhibition, or [advice on] getting seats to fashion
week. It's very important to position with your
market rather than just think that your hotel is
for everyone. You have to be sensitive to who you
are going to attract and go proactively after those
markets.

There seems to be a big focus on art,
especially local artists.

Yes, it's very important. It's all video art, in that
video art is a very exciting field of art. We've
been fortunate-we retained Australia's most
respected art curator, Amanda Love, and she
sourced some really interesting, distinctive pieces
of video art that's very much a part of the design
of the [Sydney] hotel as well. At Gold Coast, it's
not just local artists. We've got a very striking
piece by Jennifer Steinkamp, a New York artist.

162

May 2014 hospitalitydesign.com

2
What's the significance of the QT name?

It really came about quite simply in that we were
looking for, as the style of hotel seems, to have
something very quirky-a name that doesn't have
meaning so therefore you can give it meaning. We
felt the two letters, 'QT,' went together well. We
also thought they had some good connotations
and people could make it what they wanted. It
could be a quirky time, a quiet time, or it could
be "on the QT"-there are a whole bunch of
meanings to it. We felt it was a bit whimsical
with the brand.

What about the design sensibilities of
Nic Graham and Associates work for the
QT brand-specifically at Sydney?

Nic did all the public areas and then Shelley
Indyk did the guestrooms.
We worked with a number of firms over time,
and we have such great regard for both in that it's
quite difficult these days to identify a firm that
has the great design fit with what you're after
where the principals are actually the designers.
For us, it was important that we didn't get lost in a
big firm where the principals lay down a doctrine
and have others implement-we wanted to be
dealing directly with the principal and have that
person be, in a very hands-on way, in interaction
with us. We're very active in the design process,
so we wanted it to be a true collaboration.
We have a number of other consultants
as well. We've got stylists and a whole bunch
of others that contribute, so a real team and
each brings their own skills. Like the [Sydney
hotel] uniforms, we had the second-top costume
designer in Australia work with us. It's looking at

3
2. Swedish artist Michael
Johannson added the
luggage wall to QT
Sydney's lobby, featuring
items salvaged from the
construction site.

3. Department store
vintage retail cases with
1920s-inspired costumes
front Parlour Lane coffee
shop next to QT Sydney's
entry.

every detail and making sure we get the best of
each of those crafts to be part of the overall team.

What else do you have in the works?

We just redeveloped our property, the QT
Canberra, which is a 4-Star property that has
a very strong political theme because that's the
nation's political capital. Work is well underway
on Melbourne at a very good site just off Collins
Street, which is the high-end retail area. That is
about two years off. As part of that project, we've
got 24 apartments and a 200-room hotel with
very extensive F&B. The first part is to go to the
market with the apartments and thereafter we'll
start construction on the hotel. We've got a site
in Perth, so our intention is to cover the major
capital cities within Australia first and then look
to expand further outside the country. hd


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Hospitality Design - May 2014

Table of Contents for the Digital Edition of Hospitality Design - May 2014

Hospitality Design - May 2014
Contents
online TOC
from the editor
people
people
perspectives
sketchbook
business sense state of the industry
trends millennials
places berlin
places hawaii
interview the trump organization
interview tao group
interview david seargeant
interview valeriano antonioli
5 questions for robert mckinley
products
profile cecilia dupire
trends rich fabrics
flooring
technology
sustainable
cevisama roundup
hd expo preview
from the show director
products
roger thomas
conference highlights
pentahotel
an nam
night market elements
the line
renaissance barcelona fi ra
hard rock hotel palm springs
ace los angeles
omni nashville hotel
regent phuket cape panwa
only you hotel & lounge
hyatt atlanta midtown
the royal snail
row nyc
st. cecilia
sophie’s at saks fi fth avenue
herringbone los angeles
old crow smokehouse
daikaya
ad index
ad index
back space
back space
Hospitality Design - May 2014 - Intro
Hospitality Design - May 2014 - Hospitality Design - May 2014
Hospitality Design - May 2014 - Cover2
Hospitality Design - May 2014 - 1
Hospitality Design - May 2014 - 2
Hospitality Design - May 2014 - 3
Hospitality Design - May 2014 - 4
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Hospitality Design - May 2014 - 22
Hospitality Design - May 2014 - Contents
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Hospitality Design - May 2014 - 31
Hospitality Design - May 2014 - 32
Hospitality Design - May 2014 - online TOC
Hospitality Design - May 2014 - 34
Hospitality Design - May 2014 - 35
Hospitality Design - May 2014 - 36
Hospitality Design - May 2014 - 37
Hospitality Design - May 2014 - 38
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Hospitality Design - May 2014 - 48
Hospitality Design - May 2014 - 49
Hospitality Design - May 2014 - 50
Hospitality Design - May 2014 - 51
Hospitality Design - May 2014 - from the editor
Hospitality Design - May 2014 - 53
Hospitality Design - May 2014 - 54
Hospitality Design - May 2014 - 55
Hospitality Design - May 2014 - 56
Hospitality Design - May 2014 - 57
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Hospitality Design - May 2014 - 62
Hospitality Design - May 2014 - 63
Hospitality Design - May 2014 - people
Hospitality Design - May 2014 - 65
Hospitality Design - May 2014 - 66
Hospitality Design - May 2014 - 67
Hospitality Design - May 2014 - 68
Hospitality Design - May 2014 - 69
Hospitality Design - May 2014 - people
Hospitality Design - May 2014 - 71
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Hospitality Design - May 2014 - 90
Hospitality Design - May 2014 - perspectives
Hospitality Design - May 2014 - 92
Hospitality Design - May 2014 - 93
Hospitality Design - May 2014 - 94
Hospitality Design - May 2014 - sketchbook
Hospitality Design - May 2014 - 96
Hospitality Design - May 2014 - 97
Hospitality Design - May 2014 - 98
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Hospitality Design - May 2014 - 117
Hospitality Design - May 2014 - 118
Hospitality Design - May 2014 - business sense state of the industry
Hospitality Design - May 2014 - 120
Hospitality Design - May 2014 - 121
Hospitality Design - May 2014 - 122
Hospitality Design - May 2014 - 123
Hospitality Design - May 2014 - 124
Hospitality Design - May 2014 - 125
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Hospitality Design - May 2014 - 127
Hospitality Design - May 2014 - 128
Hospitality Design - May 2014 - trends millennials
Hospitality Design - May 2014 - 130
Hospitality Design - May 2014 - 131
Hospitality Design - May 2014 - 132
Hospitality Design - May 2014 - 133
Hospitality Design - May 2014 - 134
Hospitality Design - May 2014 - places berlin
Hospitality Design - May 2014 - 136
Hospitality Design - May 2014 - 137
Hospitality Design - May 2014 - 138
Hospitality Design - May 2014 - 139
Hospitality Design - May 2014 - 140
Hospitality Design - May 2014 - places hawaii
Hospitality Design - May 2014 - 142
Hospitality Design - May 2014 - 143
Hospitality Design - May 2014 - 144
Hospitality Design - May 2014 - 145
Hospitality Design - May 2014 - 146
Hospitality Design - May 2014 - interview the trump organization
Hospitality Design - May 2014 - 148
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Hospitality Design - May 2014 - 150
Hospitality Design - May 2014 - 151
Hospitality Design - May 2014 - 152
Hospitality Design - May 2014 - interview tao group
Hospitality Design - May 2014 - 154
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Hospitality Design - May 2014 - 157
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Hospitality Design - May 2014 - 160
Hospitality Design - May 2014 - interview david seargeant
Hospitality Design - May 2014 - 162
Hospitality Design - May 2014 - 163
Hospitality Design - May 2014 - 164
Hospitality Design - May 2014 - 165
Hospitality Design - May 2014 - 166
Hospitality Design - May 2014 - interview valeriano antonioli
Hospitality Design - May 2014 - 168
Hospitality Design - May 2014 - 169
Hospitality Design - May 2014 - 5 questions for robert mckinley
Hospitality Design - May 2014 - 171
Hospitality Design - May 2014 - 172
Hospitality Design - May 2014 - 173
Hospitality Design - May 2014 - 174
Hospitality Design - May 2014 - products
Hospitality Design - May 2014 - 176
Hospitality Design - May 2014 - 177
Hospitality Design - May 2014 - 178
Hospitality Design - May 2014 - profile cecilia dupire
Hospitality Design - May 2014 - 180
Hospitality Design - May 2014 - trends rich fabrics
Hospitality Design - May 2014 - 182
Hospitality Design - May 2014 - 183
Hospitality Design - May 2014 - 184
Hospitality Design - May 2014 - 185
Hospitality Design - May 2014 - 186
Hospitality Design - May 2014 - flooring
Hospitality Design - May 2014 - 188
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Hospitality Design - May 2014 - technology
Hospitality Design - May 2014 - 198
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Hospitality Design - May 2014 - 202
Hospitality Design - May 2014 - sustainable
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Hospitality Design - May 2014 - 208
Hospitality Design - May 2014 - cevisama roundup
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Hospitality Design - May 2014 - 218
Hospitality Design - May 2014 - hd expo preview
Hospitality Design - May 2014 - from the show director
Hospitality Design - May 2014 - 221
Hospitality Design - May 2014 - products
Hospitality Design - May 2014 - 223
Hospitality Design - May 2014 - 224
Hospitality Design - May 2014 - 225
Hospitality Design - May 2014 - roger thomas
Hospitality Design - May 2014 - conference highlights
Hospitality Design - May 2014 - 228
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Hospitality Design - May 2014 - 230
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Hospitality Design - May 2014 - 235
Hospitality Design - May 2014 - pentahotel
Hospitality Design - May 2014 - 237
Hospitality Design - May 2014 - 238
Hospitality Design - May 2014 - 239
Hospitality Design - May 2014 - an nam
Hospitality Design - May 2014 - 241
Hospitality Design - May 2014 - 242
Hospitality Design - May 2014 - 243
Hospitality Design - May 2014 - night market elements
Hospitality Design - May 2014 - 245
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Hospitality Design - May 2014 - 249
Hospitality Design - May 2014 - the line
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Hospitality Design - May 2014 - 253
Hospitality Design - May 2014 - renaissance barcelona fi ra
Hospitality Design - May 2014 - 255
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Hospitality Design - May 2014 - hard rock hotel palm springs
Hospitality Design - May 2014 - 259
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Hospitality Design - May 2014 - ace los angeles
Hospitality Design - May 2014 - 263
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Hospitality Design - May 2014 - 265
Hospitality Design - May 2014 - omni nashville hotel
Hospitality Design - May 2014 - 267
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Hospitality Design - May 2014 - 269
Hospitality Design - May 2014 - regent phuket cape panwa
Hospitality Design - May 2014 - 271
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Hospitality Design - May 2014 - 273
Hospitality Design - May 2014 - only you hotel & lounge
Hospitality Design - May 2014 - 275
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Hospitality Design - May 2014 - hyatt atlanta midtown
Hospitality Design - May 2014 - 279
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Hospitality Design - May 2014 - the royal snail
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Hospitality Design - May 2014 - row nyc
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Hospitality Design - May 2014 - st. cecilia
Hospitality Design - May 2014 - 291
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Hospitality Design - May 2014 - sophie’s at saks fi fth avenue
Hospitality Design - May 2014 - 295
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Hospitality Design - May 2014 - herringbone los angeles
Hospitality Design - May 2014 - 299
Hospitality Design - May 2014 - 300
Hospitality Design - May 2014 - 301
Hospitality Design - May 2014 - old crow smokehouse
Hospitality Design - May 2014 - 303
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Hospitality Design - May 2014 - 305
Hospitality Design - May 2014 - daikaya
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Hospitality Design - May 2014 - ad index
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Hospitality Design - May 2014 - back space
Hospitality Design - May 2014 - Cover3
Hospitality Design - May 2014 - Cover4
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