advertorial Q&A with jonny peykar vice president, nourison What are the most important things to consider when choosing a floor covering supplier for your property? You should consider a supplier that can partner with you on designing the right look for your space, that can deliver a quality product and has the flexibility to provide samples, and large runs on demand. today is high from most suppliers in the market, but Nourison goes further with it's offerings. Nourison controls the entire manufacturing process from start to finish and we have developed proprietary dyeing techniques that give a greater depth of color and an abrash look that can hide dirt longer and perform better in high traffic areas. Is design more important in today's hospitality market? Can Nourison service the large-scale demands of the hospitality market? The hospitality industry is more competitive than ever. It's more about creating a "memorable experience" than just making a good looking space. Flooring is one of the largest design elements in an interior space and can quickly set the mood for your guests. Also, you want flexibility in designing your floor coverings since you need your space to stand out from your competitors. Nourison owns state-of-the art looms that have 16 color capability. We also have a global inhouse design team and an archive of over 30,000 designs that clients can utilize to truly create trend-setting spaces that will give your guests a unique experience. What about quality? Don't all floor covering suppliers claim they have the best quality? Quality and performance are critical considerations in choosing any supplier. Quality 020 August 2014 hospitalitydesign.com Nourison has been around for over 30 years. We revolutionized the area rug industry by making craft only previously seen in expensive hand-made rugs available in our machine made products. Over the years our company has grown and we have perfected our techniques to be used in large runs of floor coverings. We are the only manufacturer than can cost-effectively offer hand carving on machine made products. Today, Nourison employs thousands of employees in the U.S. and Asia and owns almost 1 million square feet of manufacturing and warehouse space. This allows us to deliver on both small and large scale needs, from small samples in days to large runs in weeks.http://www.hospitalitydesign.com