Hospitality Design - March/April 2015 - 20

from the editor

the new luxury

Photo by JEFF MOSIER PHOTOGRAPHY

Lavish. Luxurious. Indulgent. Three words that essentially mean

the same thing, but ask a handful of people what luxury means to them
and prepare for myriad answers. That's true when it comes to a hospitality
experience as well. Luxury today doesn't necessarily mean grand gilded
interiors and butler service. To some, it equates to personalized options, freeflowing spaces, and a truly local experience.
In this issue, our annual look at luxury, we not only talk with Christopher
Norton of Four Seasons (an industry benchmark in this segment), but we
delve into the impetus and design highlights of nine new lifestyle brands-
some from hotel newcomers, others from well-established flags-who are all
embracing the next generation's idea of
the L word. In my decade-plus with this
magazine, I have never seen such an
influx of new brands (and we didn't even
cover them all) in such a short period of
time, and I think it speaks clearly to the
new mindset of today's traveler, and the
need to break out from traditional ways
of thinking. The projects we feature in
this issue further showcase the varied
looks of luxury-from a stunning
One&Only resort in Australia to a
residentially informed redo of a boutique
New York hotel.
I will be moderating a panel, dubbed
"Defining Luxury," at HD Expo (May
13-15th at Mandalay Bay Las Vegas) on
this very topic Thursday, May 14th. Listen as Margaret McMahon, Wimberly
Interiors; Liubasha Rose, Starwood Capital Group; and Diego Gronda,
Rockwell Group Europe share (through case studies) how they approach the
daunting challenge of crafting luxurious spaces for today's traveler.
In the meantime, turn the page, and indulge.

PS: Luxury is one of 20 project categories of our annual HD Awards. If you
haven't entered, do so by March 10th. Find details at hospitalitydesign.com.

Stacy Shoemaker Rauen

Editor in Chief
stacy.shoemaker@emeraldexpo.com

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Hospitality Design - March/April 2015

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