Hospitality Design - August 2015 - (Page 67)

products profile 13&9 By Nora Zelevansky Photography courtesy of 13&9 1 2 RIGHT NUMBER Outside the box thinking for an Austrian duo 4 In 2013, award-winning architect Martin Lesjak of Austria's INNOCAD invited fashion designer Anastasia Su to join his interdisciplinary team in a competition to design the retail space and welcoming center of Cannon Hall at the Graz Armory in Austria, which they won. More importantly, the two discovered a shared, almost mystical philosophy-equal parts aesthetics and soul. This led not only to a romantic partnership but also a company- unconventional in both its approach and breadth. Collaboration is perhaps the most important tenet of their creative process, followed by openness to challenge and puzzling over conceptual diversity. "Before we start, we ask ourselves, 'What is the idea?' as it relates to function, innovation, new technology, environmental issues, and emotional value," explains Su. "Our design is intended not only to fulfill the requested purpose but also to enable the bonding of the product to the user." This holistic perspective has resulted in collaborations that range from furniture, flooring, and lighting to boats and, for their own eponymous label, sunglasses, jewelry, and clothing. Mostly, they're known for thinking outside the box, working, for example, with the Mohawk Group on flooring meant to move people emotionally and cater to various moods via a combination of modular patterns. "We shifted a 2D product into the fourth dimension, changing its optic performance through its relationship to space and time," explains Lesjak of the Moving Floors 5 3 1+2. Founded in 2013, Austria-based 13&9 is the brainchild of Lesjak and Su. 3. The lampshades of the lighting fixtures in the Rock collection, which also includes tables, are done in natural stone. 4. The varying patterns of the Moving Floors collection for the Mohawk Group are designed to dynamically shift based on a user's point of view. 5. Inspired by nature, the Wood light uses honeycomb and sphere shapes to contrast fluidity with sharp edges. collection, which was recognized with a Best of NeoCon award in two categories this year. 13&9 also designed the Rock collection (manufactured and distributed by Belgian lighting firm Wever & Ducré), which uses natural stone for round, translucent shale lampshades and demonstrates the duo's ability to conceive of and adapt untapped materials for unexpected purposes. Most recently, for Dutch company Artifort Lande, they developed Trigon, a table system that integrates a round table's communicative qualities and the modularity of a rectangular one, using 60-degree edges and the possibility of various layouts. The idea is to create "interactive designs that enhance users' creativity and to deliver somehow unfinished designs for interpretation and individualization," says Lesjak. No matter the outcome, everything Su and Lesjak touch is deeply personal and based as much in spirit as in practicality. The company itself is named for Su's lucky number-inspired by the day of her birth-13, and nine, the number Lesjak wore while playing professional soccer. "Creativity collates with intellectual and spiritual freedom," says Su. hd 13and 9d esi August 2015 067

Table of Contents for the Digital Edition of Hospitality Design - August 2015

Hospitality Design - August 2015
online TOC
from the editor
from the show director
trends 3d printing
interview helen jorgensen
5 questions for karim rashid
profile kelly hoppen
profile poesis design
profile 13&9
profile maria cornejo
profile design by them
profile ladies & gentlemen studio
profile emerging designers
trends collaborations
trends spanish influence
special feature custom solutions
airland hotel
press hotel
hotel henriette
newport marriott
industry kitchen
ad index
back space

Hospitality Design - August 2015