Hospitality Design - October 2015 - 128

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hba

hd visionary award

It is of course impossible to pinpoint the
birthdate of an industry, but when it comes
to hospitality design, a day in the early 1960s
when Howard Hirsch hired Michael Bedner
as an entry-level "blueprint boy" will serve as
well as any. For it was then that a remarkable
partnership (as well as a warm friendship)
began. By 1965, when Hirsch added Bedner
to the firm's formal name, the team had
committed itself to hotels, restaurants, and
all things hospitality in a way no other major

128

October 2015 hospitalitydesign.com

firm had done. Hirsch died in 1997, but his
legacy was permanent: "Howard taught me
that hotels need a sense of place and the spirit
of theater," Bedner has said.
Throughout the following decades, Hirsch
Bedner Associates (HBA) helped transform
the industry from its tentative beginnings to
its powerful and influential present. Its reach
became international, and its design awards
were innumerable.
In 2013, Bedner (now chairman of the
board emeritus) passed the torch to co-CEOs
René Gross Kaerskov and Ian Carr, who
have maintained HBA's steady growth and
global expansion. The some 1,600 employees
in 22 offices-including those in Moscow,
Manila, Shanghai, and Jeddah-attest to
their claim as the world's largest hospitality
design firm. In expanding the firm, Kaerskov
and Carr created HBA Studio (for more
budget-minded clients), HBA Architecture,
Illuminate Lighting Design, and HBA Canvas
(an art consultancy), and saw sales increase
65 percent. They have also gathered fistfuls
of design awards-including several from
Hospitality Design-for their eye-popping
hotels and resorts.
Kaerskov, a native of Denmark, was
HBA's CFO before taking the reins with
Carr, a designer who helmed the HBA Asia

office in Singapore for 12 years. Their left
brain-right brain partnership, according
to Kaerskov, strengthens the team. "We
speak nearly every day about any number of
subjects, and our jobs overlap more than you
might think."
Neither man is complacent about
the future, citing the ever-increasing
sophistication of hotel guests, global
expansion into as yet untapped corners
(South America is a tempting but challenging
destination), and increasing competition as
ongoing hurdles. "We see the whole world as
our playground," says Kaerskov. "We'd like to
be everywhere. Our internal tagline is 'We're
global but local.'"
But amid the energetic vision for the
future, the legacy of the firm's creation 50
years ago still looms large. "Howard and
Michael created the world's largest hospitality
design firm," says Carr. "Pretty much anyone
who is running HBA now was attracted to
that. It was the place to be, and we want to

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http://www.hospitalitydesign.com

Hospitality Design - October 2015

Table of Contents for the Digital Edition of Hospitality Design - October 2015

Hospitality Design - October 2015
Contents
Online TOC
From the Editor
From the Show Director
Perspectives
Sketchbook
Business Sense: Industry Insight
Sustainable Studio: Open Farm Community
Trends: Suites
Trends: Fast-Casual Dining
5 Questions for John Simeonidis
Products
Profile: Neri & Hu
Trends: Scandinavian Inspiration
Trends: Rose Gold
Tabletop
In the Room
Special Feature: Chefs
Platinum Circle
Gary Dollens
Kemper Hyers
Nobu Matsuhisa
HD Visionary Award: HBA
Projects
Margherita Saint-Germain
Le Lapin
The Continental
Scone City
Untitled
Lago
I Love Paris
Ad Index
Back Space
Hospitality Design - October 2015 - Intro
Hospitality Design - October 2015 - Hospitality Design - October 2015
Hospitality Design - October 2015 - Cover2
Hospitality Design - October 2015 - 1
Hospitality Design - October 2015 - 2
Hospitality Design - October 2015 - 3
Hospitality Design - October 2015 - 4
Hospitality Design - October 2015 - 5
Hospitality Design - October 2015 - 6
Hospitality Design - October 2015 - 7
Hospitality Design - October 2015 - 8
Hospitality Design - October 2015 - 9
Hospitality Design - October 2015 - 10
Hospitality Design - October 2015 - Contents
Hospitality Design - October 2015 - 12
Hospitality Design - October 2015 - 13
Hospitality Design - October 2015 - 14
Hospitality Design - October 2015 - 15
Hospitality Design - October 2015 - 16
Hospitality Design - October 2015 - 17
Hospitality Design - October 2015 - 18
Hospitality Design - October 2015 - Online TOC
Hospitality Design - October 2015 - 20
Hospitality Design - October 2015 - 21
Hospitality Design - October 2015 - 22
Hospitality Design - October 2015 - 23
Hospitality Design - October 2015 - 24
Hospitality Design - October 2015 - 25
Hospitality Design - October 2015 - From the Editor
Hospitality Design - October 2015 - 27
Hospitality Design - October 2015 - 28
Hospitality Design - October 2015 - 29
Hospitality Design - October 2015 - 30
Hospitality Design - October 2015 - 31
Hospitality Design - October 2015 - From the Show Director
Hospitality Design - October 2015 - 33
Hospitality Design - October 2015 - 34
Hospitality Design - October 2015 - 35
Hospitality Design - October 2015 - 36
Hospitality Design - October 2015 - 37
Hospitality Design - October 2015 - 38
Hospitality Design - October 2015 - Perspectives
Hospitality Design - October 2015 - 40
Hospitality Design - October 2015 - 41
Hospitality Design - October 2015 - 42
Hospitality Design - October 2015 - Sketchbook
Hospitality Design - October 2015 - 44
Hospitality Design - October 2015 - 45
Hospitality Design - October 2015 - 46
Hospitality Design - October 2015 - 47
Hospitality Design - October 2015 - 48
Hospitality Design - October 2015 - 49
Hospitality Design - October 2015 - 50
Hospitality Design - October 2015 - 51
Hospitality Design - October 2015 - 52
Hospitality Design - October 2015 - 53
Hospitality Design - October 2015 - 54
Hospitality Design - October 2015 - Business Sense: Industry Insight
Hospitality Design - October 2015 - 56
Hospitality Design - October 2015 - 57
Hospitality Design - October 2015 - 58
Hospitality Design - October 2015 - 59
Hospitality Design - October 2015 - 60
Hospitality Design - October 2015 - Sustainable Studio: Open Farm Community
Hospitality Design - October 2015 - 62
Hospitality Design - October 2015 - 63
Hospitality Design - October 2015 - 64
Hospitality Design - October 2015 - 65
Hospitality Design - October 2015 - 66
Hospitality Design - October 2015 - Trends: Suites
Hospitality Design - October 2015 - 68
Hospitality Design - October 2015 - 69
Hospitality Design - October 2015 - 70
Hospitality Design - October 2015 - 71
Hospitality Design - October 2015 - 72
Hospitality Design - October 2015 - 73
Hospitality Design - October 2015 - 74
Hospitality Design - October 2015 - 75
Hospitality Design - October 2015 - 76
Hospitality Design - October 2015 - 77
Hospitality Design - October 2015 - 78
Hospitality Design - October 2015 - Trends: Fast-Casual Dining
Hospitality Design - October 2015 - 80
Hospitality Design - October 2015 - 81
Hospitality Design - October 2015 - 5 Questions for John Simeonidis
Hospitality Design - October 2015 - 83
Hospitality Design - October 2015 - 84
Hospitality Design - October 2015 - Products
Hospitality Design - October 2015 - 86
Hospitality Design - October 2015 - Profile: Neri & Hu
Hospitality Design - October 2015 - 88
Hospitality Design - October 2015 - Trends: Scandinavian Inspiration
Hospitality Design - October 2015 - 90
Hospitality Design - October 2015 - 91
Hospitality Design - October 2015 - 92
Hospitality Design - October 2015 - 93
Hospitality Design - October 2015 - 94
Hospitality Design - October 2015 - Trends: Rose Gold
Hospitality Design - October 2015 - 96
Hospitality Design - October 2015 - 97
Hospitality Design - October 2015 - 98
Hospitality Design - October 2015 - Tabletop
Hospitality Design - October 2015 - 100
Hospitality Design - October 2015 - 101
Hospitality Design - October 2015 - 102
Hospitality Design - October 2015 - 103
Hospitality Design - October 2015 - 104
Hospitality Design - October 2015 - In the Room
Hospitality Design - October 2015 - 106
Hospitality Design - October 2015 - 107
Hospitality Design - October 2015 - 108
Hospitality Design - October 2015 - 109
Hospitality Design - October 2015 - 110
Hospitality Design - October 2015 - Special Feature: Chefs
Hospitality Design - October 2015 - 112
Hospitality Design - October 2015 - 113
Hospitality Design - October 2015 - 114
Hospitality Design - October 2015 - 115
Hospitality Design - October 2015 - 116
Hospitality Design - October 2015 - 117
Hospitality Design - October 2015 - 118
Hospitality Design - October 2015 - 119
Hospitality Design - October 2015 - 120
Hospitality Design - October 2015 - Platinum Circle
Hospitality Design - October 2015 - Gary Dollens
Hospitality Design - October 2015 - 123
Hospitality Design - October 2015 - Kemper Hyers
Hospitality Design - October 2015 - 125
Hospitality Design - October 2015 - Nobu Matsuhisa
Hospitality Design - October 2015 - 127
Hospitality Design - October 2015 - HD Visionary Award: HBA
Hospitality Design - October 2015 - 129
Hospitality Design - October 2015 - 130
Hospitality Design - October 2015 - 131
Hospitality Design - October 2015 - 132
Hospitality Design - October 2015 - Projects
Hospitality Design - October 2015 - Margherita Saint-Germain
Hospitality Design - October 2015 - 135
Hospitality Design - October 2015 - 136
Hospitality Design - October 2015 - 137
Hospitality Design - October 2015 - Le Lapin
Hospitality Design - October 2015 - 139
Hospitality Design - October 2015 - 140
Hospitality Design - October 2015 - 141
Hospitality Design - October 2015 - The Continental
Hospitality Design - October 2015 - 143
Hospitality Design - October 2015 - 144
Hospitality Design - October 2015 - 145
Hospitality Design - October 2015 - Scone City
Hospitality Design - October 2015 - 147
Hospitality Design - October 2015 - 148
Hospitality Design - October 2015 - 149
Hospitality Design - October 2015 - Untitled
Hospitality Design - October 2015 - 151
Hospitality Design - October 2015 - 152
Hospitality Design - October 2015 - 153
Hospitality Design - October 2015 - Lago
Hospitality Design - October 2015 - 155
Hospitality Design - October 2015 - 156
Hospitality Design - October 2015 - 157
Hospitality Design - October 2015 - I Love Paris
Hospitality Design - October 2015 - 159
Hospitality Design - October 2015 - 160
Hospitality Design - October 2015 - 161
Hospitality Design - October 2015 - 162
Hospitality Design - October 2015 - 163
Hospitality Design - October 2015 - 164
Hospitality Design - October 2015 - 165
Hospitality Design - October 2015 - Ad Index
Hospitality Design - October 2015 - 167
Hospitality Design - October 2015 - Back Space
Hospitality Design - October 2015 - Cover3
Hospitality Design - October 2015 - Cover4
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