Hospitality Design - October 2015 - (Page 43)

perspectives sketchbook istar asbury park development > After some 30 years as Ian Schrager's righthand woman of design, shaping the boutique and lifestyle hotel world as we know it, Anda Andrei is putting her indelible mark on another noteworthy industry development: the multibillion-dollar revitalization and redevelopment of 1.25 miles of waterfront in Asbury Park, New Jersey by real estate investment firm iStar-which aside from developing in the Jersey Shore town, also set up offices there in 2010. "It all happened one sunny, freezing day in February almost two years ago when iStar CEO Jay Sugarman gave me a tour of Asbury Park," explains Andrei, president of Anda Andrei Design and executive director of design for iStar's Asbury Park waterfront redevelopment project. "Walking around with him, fond memories of what Asbury Park used to be came back to me, the music of those days exploding in my mind. I was truly caught up in the moment, and listening to Jay's vision for the transformation of the place made me want to explore this further." That transformation includes 20 projects, totaling 2,100 homes and 300 hotel rooms, all designed by an all-star lineup. Among the first buildings to debut will be the Asbury, a 110room independent hotel set to open next year in a former Salvation Army building, with design by Stonehill & Taylor Architects and managed and overseen by David Bowd of Salt Hotels, who cut his teeth with André Balazs. Handel Architects will craft 1101 Ocean, a mixed-use project that will be one of the tallest buildings in the area, while Chad Oppenheim is lending his talents to Monroe, a 34-unit condo building opening next year. Also in the works: iStar is restoring music and bowling venue Asbury Lanes to its former glory. "The beautiful historical buildings are one of the finest examples of last century's architecture, and the rebirth of downtown- with great restaurants and clubs, the small movie theater, the antique shops, the galleries, the seasonal farmers markets-all add to the soul of Asbury Park," says Andrei, who is also currently working on a 240-room hotel in New York's SoHo and a 60-key boutique in Miami. "The purpose is to create an authentic small town, developing each project with its own individuality and being mindful of incorporating modern architecture in the texture of Asbury Park's historical heritage- from the down-to-earth simplicity, honesty, and fun of a bungalow on the beach to the most amazing 360-degree views of the ocean with sophisticated finishes and a year-round experience." October 2015 043

Table of Contents for the Digital Edition of Hospitality Design - October 2015

Hospitality Design - October 2015
Online TOC
From the Editor
From the Show Director
Business Sense: Industry Insight
Sustainable Studio: Open Farm Community
Trends: Suites
Trends: Fast-Casual Dining
5 Questions for John Simeonidis
Profile: Neri & Hu
Trends: Scandinavian Inspiration
Trends: Rose Gold
In the Room
Special Feature: Chefs
Platinum Circle
Gary Dollens
Kemper Hyers
Nobu Matsuhisa
HD Visionary Award: HBA
Margherita Saint-Germain
Le Lapin
The Continental
Scone City
I Love Paris
Ad Index
Back Space

Hospitality Design - October 2015