Hospitality Design - October 2015 - (Page 55)

perspectives industry insight business sense By Kathleen Kervin Graphics by Ashlie Brazelton PERFORMANCE REVIEW An HD/DLR Group survey reveals similarities-and key differences- in designer and owner views Earlier this year, HD teamed up with architectural design firm DLR Group to conduct a survey of our audience and a select group of hotel owners/ developers and designers/architects to find out what's top of mind when it comes to hotel projects-in categories including F&B offerings, guestroom elements, and guest experience in public spaces. One of the benefits of the survey for designers, points out Staci Patton, senior associate and hospitality lead designer with DLR is "to better understand your owners and their operational goals, which will help you be a stronger designer and a stronger advocate for your owner." There were certainly some interesting results, some of which are highlighted here. Guestroom cleanliness is most important On an a scale of 1 through 5, 89.5 percent of owners and 94.5 percent of architects/designers rated guestroom cleanliness a 5 in impact on guest experience. This may seem like a no-brainer, but room cleanliness goes beyond good housekeeping. What can architects and designers do to ensure clean environments? "The emergence of hardsurface flooring in rooms, which can still be an argument for ownership types, can give a sense of cleanliness," Patton explains. "Guests are becoming a little averse to carpet." Elsewhere, lights under desks and nightstands not only create a sense of a larger space, she says, but also help people see that the room is clean. The biggest trend Patton sees, however, "is that the rooms are becoming much more exposed in terms of the closets and bathrooms" as people are becoming less comfortable with putting their things in compartments. "Not to say that you don't need drawers," she adds, "but they don't know what's been in that drawer previously." Work desk disconnect Developers and owners place more value on the guestroom workspace and desks than designers do: less than half of the latter viewed them as highly impactful (with a 4 or 5 rating) on guest experience, while 62 percent of owners/ developers did. "The desk is one of those topics that the designers are arguing a lot with the owners, and the owners are arguing back with the brands, who ultimately determine the direction," Patton says. While there is a trend away from large workspaces in guestrooms, the impact of that decision certainly depends on the type of guest the property hopes to attract. CLEANLINESS IS A UNANIMOUS AN IN-ROOM DESK IS IMPORTANT HIGH FOR THE DEVELOPER/OWNER LOW FOR THE ARCHITECT/DESIGNER October 2015 055

Table of Contents for the Digital Edition of Hospitality Design - October 2015

Hospitality Design - October 2015
Online TOC
From the Editor
From the Show Director
Business Sense: Industry Insight
Sustainable Studio: Open Farm Community
Trends: Suites
Trends: Fast-Casual Dining
5 Questions for John Simeonidis
Profile: Neri & Hu
Trends: Scandinavian Inspiration
Trends: Rose Gold
In the Room
Special Feature: Chefs
Platinum Circle
Gary Dollens
Kemper Hyers
Nobu Matsuhisa
HD Visionary Award: HBA
Margherita Saint-Germain
Le Lapin
The Continental
Scone City
I Love Paris
Ad Index
Back Space

Hospitality Design - October 2015