Hospitality Design - September 2016 - 42

perspectives

sketchbook

east, miami
> Hong Kong lifestyle business hotel brand EAST Hotels recently
debuted its first U.S. property, EAST, Miami, in the $1 billion Brickell
City Centre. Despite a few brand standards, developer Swire Properties
was adamant the hotel have
its own identity-a mix of
Asian, South American, and
Miami's own blended cultural
influences. "We wanted to
create a zen atmosphere
that also encompasses
Eastern influence, while the
restaurants and bars were
each to have an identity of
their own," explains Swire's
assistant vice president Clare
Laverty. Housed in a 40-story
deck- and patio-filled glass
tower in the sleek complex by local architect Arquitectonica, EAST,
Miami features 89 residences on the lower floors, while the upper floors
contain 352 guestrooms and suites, a pool deck, two restaurants, and a
rooftop lounge.

Custom elements "double as art," says Clodagh, founder of New
York-based Clodagh Design, like the lobby's lenticular installation
by the firm's design director Nancie Min. Looking straight on at the
front desk, stacked metal tubes give the effect of a traditional hotel key
cubby, while from the side, the tubes show off rows of bright orange,
EAST's signature color. In the guestrooms, Clodagh's own photos of
Brickell Bay act as wallcoverings, and abstract murals from local artist
Alex Mijares line the stairwells between the event spaces. As a nod to
Miami's social scene, Clodgah put the ultimate "selfie moment" in the
elevators-a bronzed infinity mirror.
Santa Monica, California-based Studio Collective crafted the
interiors for the day-to-night Quinto La Huella restaurant on the fifth
floor, as well as rooftop bar Sugar. In the former, the team brought a
beachside grill-Parador La Huella in Uruguay-into an urban setting.

042

September 2016 hospitalitydesign.com

"You can't just pick up something completely weather worn that's been
there for 15 years and transplant that into a freshly built high-rise,"
principal Christian Schulz points out. So they saturated the nearly
10,000-square-foot space with wood and neutral beachside colors and
accented the main bar with a 6-foot, 10,000-pound copper sun from
Uruguayan (and Miami-based) Sammer Gallery. Sugar takes inspiration
from high-end Asian residences, with lush greenery and an elaborately
handcarved teak bar. Keeping the location in mind, the firm designed
moveable outdoor teak furniture that could withstand hurricane-force
winds. Meanwhile, Sugar's discreet indoor Tea Room, is dotted with litup terrariums and 3D-layered artwork made of printed glass.



http://www.hospitalitydesign.com

Hospitality Design - September 2016

Table of Contents for the Digital Edition of Hospitality Design - September 2016

Hospitality Design - September 2016
Online Toc
From the Editor
Behind the Design
People
Perspectives
Sketchbook
Places: Philadelphia
Brand Identity: Kimpton
Interview: Rakel Cohen
5 Questions for Loh Lik Peng
Products
Profile: Deborah Lloyd
Trends: Custom Art
Lighting
Textiles
Surfaces
Special Feature: The Challenge of Creativity
Projects
The Asbury
Mar Adentro
Four Seasons Hotel Casa Medina
Hotel Saint George
Valencia Lounge Hostel
Hilton Wenchang
Ad Index
Back Space
Hospitality Design - September 2016 - Intro
Hospitality Design - September 2016 - Hospitality Design - September 2016
Hospitality Design - September 2016 - Cover2
Hospitality Design - September 2016 - 1
Hospitality Design - September 2016 - 2
Hospitality Design - September 2016 - 3
Hospitality Design - September 2016 - 4
Hospitality Design - September 2016 - 5
Hospitality Design - September 2016 - 6
Hospitality Design - September 2016 - 7
Hospitality Design - September 2016 - 8
Hospitality Design - September 2016 - 9
Hospitality Design - September 2016 - 10
Hospitality Design - September 2016 - 11
Hospitality Design - September 2016 - 12
Hospitality Design - September 2016 - 13
Hospitality Design - September 2016 - 14
Hospitality Design - September 2016 - 15
Hospitality Design - September 2016 - 16
Hospitality Design - September 2016 - Online Toc
Hospitality Design - September 2016 - 18
Hospitality Design - September 2016 - 19
Hospitality Design - September 2016 - 20
Hospitality Design - September 2016 - 21
Hospitality Design - September 2016 - From the Editor
Hospitality Design - September 2016 - 23
Hospitality Design - September 2016 - 24
Hospitality Design - September 2016 - 25
Hospitality Design - September 2016 - Behind the Design
Hospitality Design - September 2016 - 27
Hospitality Design - September 2016 - 28
Hospitality Design - September 2016 - 29
Hospitality Design - September 2016 - 30
Hospitality Design - September 2016 - 31
Hospitality Design - September 2016 - People
Hospitality Design - September 2016 - 33
Hospitality Design - September 2016 - 34
Hospitality Design - September 2016 - 35
Hospitality Design - September 2016 - 36
Hospitality Design - September 2016 - 37
Hospitality Design - September 2016 - 38
Hospitality Design - September 2016 - Perspectives
Hospitality Design - September 2016 - 40
Hospitality Design - September 2016 - Sketchbook
Hospitality Design - September 2016 - 42
Hospitality Design - September 2016 - 43
Hospitality Design - September 2016 - 44
Hospitality Design - September 2016 - 45
Hospitality Design - September 2016 - 46
Hospitality Design - September 2016 - 47
Hospitality Design - September 2016 - 48
Hospitality Design - September 2016 - 49
Hospitality Design - September 2016 - 50
Hospitality Design - September 2016 - 51
Hospitality Design - September 2016 - 52
Hospitality Design - September 2016 - 53
Hospitality Design - September 2016 - 54
Hospitality Design - September 2016 - Places: Philadelphia
Hospitality Design - September 2016 - 56
Hospitality Design - September 2016 - 57
Hospitality Design - September 2016 - 58
Hospitality Design - September 2016 - 59
Hospitality Design - September 2016 - 60
Hospitality Design - September 2016 - 61
Hospitality Design - September 2016 - 62
Hospitality Design - September 2016 - 63
Hospitality Design - September 2016 - 64
Hospitality Design - September 2016 - Brand Identity: Kimpton
Hospitality Design - September 2016 - 66
Hospitality Design - September 2016 - 67
Hospitality Design - September 2016 - 68
Hospitality Design - September 2016 - 69
Hospitality Design - September 2016 - 70
Hospitality Design - September 2016 - 71
Hospitality Design - September 2016 - 72
Hospitality Design - September 2016 - 73
Hospitality Design - September 2016 - 74
Hospitality Design - September 2016 - 75
Hospitality Design - September 2016 - 76
Hospitality Design - September 2016 - Interview: Rakel Cohen
Hospitality Design - September 2016 - 78
Hospitality Design - September 2016 - 79
Hospitality Design - September 2016 - 5 Questions for Loh Lik Peng
Hospitality Design - September 2016 - 81
Hospitality Design - September 2016 - 82
Hospitality Design - September 2016 - Products
Hospitality Design - September 2016 - 84
Hospitality Design - September 2016 - Profile: Deborah Lloyd
Hospitality Design - September 2016 - 86
Hospitality Design - September 2016 - Trends: Custom Art
Hospitality Design - September 2016 - 88
Hospitality Design - September 2016 - 89
Hospitality Design - September 2016 - 90
Hospitality Design - September 2016 - 91
Hospitality Design - September 2016 - 92
Hospitality Design - September 2016 - Lighting
Hospitality Design - September 2016 - 94
Hospitality Design - September 2016 - 95
Hospitality Design - September 2016 - 96
Hospitality Design - September 2016 - 97
Hospitality Design - September 2016 - 98
Hospitality Design - September 2016 - Textiles
Hospitality Design - September 2016 - 100
Hospitality Design - September 2016 - 101
Hospitality Design - September 2016 - 102
Hospitality Design - September 2016 - 103
Hospitality Design - September 2016 - 104
Hospitality Design - September 2016 - Surfaces
Hospitality Design - September 2016 - 106
Hospitality Design - September 2016 - 107
Hospitality Design - September 2016 - 108
Hospitality Design - September 2016 - 109
Hospitality Design - September 2016 - 110
Hospitality Design - September 2016 - 111
Hospitality Design - September 2016 - 112
Hospitality Design - September 2016 - Special Feature: The Challenge of Creativity
Hospitality Design - September 2016 - 114
Hospitality Design - September 2016 - 115
Hospitality Design - September 2016 - 116
Hospitality Design - September 2016 - 117
Hospitality Design - September 2016 - 118
Hospitality Design - September 2016 - 119
Hospitality Design - September 2016 - 120
Hospitality Design - September 2016 - 121
Hospitality Design - September 2016 - 122
Hospitality Design - September 2016 - 123
Hospitality Design - September 2016 - 124
Hospitality Design - September 2016 - 125
Hospitality Design - September 2016 - 126
Hospitality Design - September 2016 - 127
Hospitality Design - September 2016 - 128
Hospitality Design - September 2016 - 129
Hospitality Design - September 2016 - 130
Hospitality Design - September 2016 - 131
Hospitality Design - September 2016 - 132
Hospitality Design - September 2016 - 133
Hospitality Design - September 2016 - 134
Hospitality Design - September 2016 - 135
Hospitality Design - September 2016 - 136
Hospitality Design - September 2016 - Projects
Hospitality Design - September 2016 - The Asbury
Hospitality Design - September 2016 - 139
Hospitality Design - September 2016 - 140
Hospitality Design - September 2016 - 141
Hospitality Design - September 2016 - 142
Hospitality Design - September 2016 - 143
Hospitality Design - September 2016 - Mar Adentro
Hospitality Design - September 2016 - 145
Hospitality Design - September 2016 - 146
Hospitality Design - September 2016 - 147
Hospitality Design - September 2016 - Four Seasons Hotel Casa Medina
Hospitality Design - September 2016 - 149
Hospitality Design - September 2016 - 150
Hospitality Design - September 2016 - 151
Hospitality Design - September 2016 - Hotel Saint George
Hospitality Design - September 2016 - 153
Hospitality Design - September 2016 - 154
Hospitality Design - September 2016 - 155
Hospitality Design - September 2016 - Valencia Lounge Hostel
Hospitality Design - September 2016 - 157
Hospitality Design - September 2016 - 158
Hospitality Design - September 2016 - 159
Hospitality Design - September 2016 - Hilton Wenchang
Hospitality Design - September 2016 - 161
Hospitality Design - September 2016 - 162
Hospitality Design - September 2016 - 163
Hospitality Design - September 2016 - 164
Hospitality Design - September 2016 - 165
Hospitality Design - September 2016 - Ad Index
Hospitality Design - September 2016 - 167
Hospitality Design - September 2016 - 168
Hospitality Design - September 2016 - Back Space
Hospitality Design - September 2016 - Cover4
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