advertorial Q&A with deborah herman owner, fabric innovations What are some best practices you employ in your business? Respecting our customers and always delivering on time. How do you see your company growing in the next five years? Fabric Innovations is growing at a fast pace, doubling in size in the past year. We want to be the go to for big brand contracts on a global scale. Tapping and developing top talent is a focus. Because we are growing, we plan on building our own offices in Miami that will house our company and growing staff. What current trends are you keeping your eye on? Custom and digital printing and design are a focus. We are developing great sheers and bedding. We also introduced an amazing graffiti free faux leather this year. What is your company's philosophy? Do it right the first time and make the customer the focus of the project. It is important to complete projects to the customers' expectations. What's one thing people probably don't know about your company? We just won a Spectrum Award For Best Customer Service and were honored by Women In Wealth & Finance International for Best Woman Owned Fabric Company - Florida. How would you describe your business in one sentence? It's my passion. I love to jump out of bed and run to this fascinating creative industry of ours daily. What differentiates your company from its competitors in the marketplace? We partner close and deliver on time. Briefly describe a product/innovation you have introduced recently. Our Graffiti Free Leather launched this year. It is a great faux leather with texture available in a variety of colors. It's kid and pet proof! You can write on it and wipe it off with a mild cleaner. It's a great upholstery for chairs and pillows when you want a rich, supple design. 008 January 2017 hospitalitydesign.comhttp://www.hospitalitydesign.com