Hospitality Design - June 2017 - 10

advertorial

Q&A

with

robert langstaff
director of design, metroflor

Tell us about new products/innovations
you're introducing this year.

Aspecta by Metroflor has introduced three
contract Luxury Vinyl Tile collections in the past
three years - ASPECTA ONE, ASPECTA FIVE
and ASPECTA TEN-providing hospitality
architects, designers and end users with an
extensive range of options in over 200 plank and
tile designs. A new and exciting design portfolio is
on the horizon for 2017: Aspecta One Ornamental
LVT collection consists of three unique patterns
can be applied to select planks and tiles where
exceptional interest and accent are needed,
without going through the entire custom design
process. Building upon the existing Aspecta One
design portfolio, three overlay motifs - Damask,
Masquerade, and Malta -- offer a wide array of
options depending upon the imagination and
creativity of the designer.
Evoking ancient cultures such as Oriental,
Arabic and sub-Saharan, or architecture styles
like Art Nouveau or Rococo, the Aspecta One
Ornamentals create a welcome contrast to the
clear design language of modern architecture and
interiors. These overprint styles can be layered
randomly on select Aspecta One plank and tile
designs or all-over for a more dramatic effect.

What is the role of Biophilia in Metroflor's
product development process?
The new Aspecta One Ornamental range
expresses Metroflor's immersion in Biophilic
Design as an influence in the creation of its
products moving forward. The philosophy stems
from the notion of Biophilia: humankind's innate
biological connection with the natural world.
When applied to the built environment, Biophilia
also defines aspects of nature that most impact
and advance occupants' health, fitness and
well-being. Biophilic design establishes a new
framework for satisfying the need to experience
nature in the built environment. At Metroflor, we
are applying many of its principles to extend our
design vision and capability within LVT.

How important is customization?

Customization is always an important option for
hospitality specifications, especially exclusive
high-end projects -- but it is also a time-consuming
and costly process, especially for larger projects.

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June 2017 hospitalitydesign.com

At Metroflor, we try to find alternative ways to
achieve a custom look without all the hassles.
That is where Aspecta One Ornamental comes
in. Using existing sizes and colors, we created
three new overlay motifs to allow designers to
have a custom capability that can fit within their
timelines and budgets.

How is technology playing a role in
product development?

Technology has fueled the rapid growth of LVT in
the hospitality sector by enabling manufacturers
to develop new platforms above and beyond
traditional glue-down products. The emerging
"rigid core" or Multi-Layer Flooring (MLF) has
become the fastest growing product category in
the industry. Metroflor's entry in the commercial
MLF category features proprietary ISOCORE
Technology in our 100% waterproof ASPECTA
TEN product. ISOCORE's solid PVC cellular
core creates a strong, rigid, quiet, lightweight and
inherently safe flooring. The speed of installation
can be a dramatic cost saving, eliminating costly
floor prep required with glue-down products.
Because it is waterproof, and its pre-attached pad
mitigates sound transmission, ASPECTA TEN
is increasingly specified in all areas of hospitality:
not just in public areas but extending into
guestrooms and bathrooms.

How are you sustainable/eco-friendly?

Over 200 products in the three ASPECTA
collections have been issued Declare labels. A
transparency platform and product database that
is changing the materials marketplace, Declare
labels are analogous to the nutrition labels on
packaged foods. We are the first manufacturer
to issue a Declare label for rigid core flooring,
leading the way in transparency for the resilient
flooring industry. Metroflor has also posted Health
Product Declarations, Environmental Data Sheets
and other certifications. All are searchable on
mindful Materials and Origin websites as well as
on aspectaflooring.com.
http://www.aspectaflooring.com http://www.aspectaflooring.com http://www.hospitalitydesign.com
Hospitality Design - June 2017

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