Hospitality Design - August 2017 - 85

rich
moorhead
products

profile

By Matt Dougherty
Photography by Renee Rosensteel and
courtesy of Art of Board and CF Stinson

NEW BEARINGS
Skateboarding becomes an art form

Rich Moorhead grew up riding his skateboard
on the streets of Pittsburgh, so when he moved
to Hanover, Pennsylvania as an adult, he was
disappointed to see "there was no outlet for kids
to buy and support their love of skateboarding,"
he says. At first, Moorhead, who was working
in commercial sales at the time, wanted to
open his own skate shop to address the issue.
But when he noticed all the broken and used
wooden boards at local shops (kids today go
through two to three a month, he says), it
was "an eye-opener for me," he explains, and
another idea was hatched.
Taking the unusable pieces of the decks,
Moorhead-who spent his summers working

construction and had a knack for carpentry-
arranged them in a tile format. After a few
more experiments and figuring out how to glue
them together, Art of Board was born, with
the inaugural reclaimed wood-turned-artisan
mosaic still hanging in his office. "I always refer
to our palettes as random balance-it's chaos
coming together," he says. "The scrapes and the
gashes, they have direction to them, and many
times it's altering that direction [to create]
visual interest and try to keep the story of the
skateboarder intact."
The first installation was for K-Coast Surf
Shop in Ocean City, Maryland in 2008. Since
then, the colorful porcelain and ceramic tiles
have been featured at California Pizza Kitchen,

WeWork, Google, Los Angeles International
Airport, and SpringHill Suites by Marriott.
A recent collaboration with CF Stinson has
taken the company on a different journey,
capturing the individuality of skating in four
fabric collections, including the highly detailed
and graphic Chaos; Splice, which reimagines
stacked skateboards, revealing their various
layers; Storyboard, a complex jacquard that
tells the history of skating; and the playful
Three60 textile, a reinterpretation of decks
cut into quilted circles. "I look for someone
who gets our story," Moorhead says of the
partnership. "CF Stinson made it a point from
day one that our story wasn't buried, that our
story was right there with theirs."
Moorhead's latest wallcovering collection,
Beautiful Rebellion, honors the "freedom of
expression" associated with skateboarding,
featuring patterns informed by the scrapes
and scuffs found on well-used boards. It takes
"the same foundation, the raw, graphic images
from skateboarding" and creates "more
sophisticated patterns that left a lot to the
imagination and carried our story further than
just skateboard tile." It is, he says, "another
leap of faith." hd
art of b oard.com

1. Art of Board's
collaboration with CF
Stinson features Chaos,
a colorful polyurethanecoated fabric with
graphics recycled from
skateboard decks.
2. A custom pattern
adorns the fiberglass
shell of the Eiffel chair
by Modernica.

1

2

3

3. Offered in four
patterns, Art of Board's
skateboard-inspired
collection for CF Stinson
is Moorhead's first foray
into textiles.

hospitalitydesign.com August 2017

085


http://www.artofboard.com http://www.hospitalitydesign.com

Hospitality Design - August 2017

Table of Contents for the Digital Edition of Hospitality Design - August 2017

Hospitality Design - August 2017
Contents
Online TOC
From the Editor
Behind the Design
People: CitySCENE
Perspectives
Sketchbook
5 Questions for Antonio Citterio
Interview: Piet Boon
Project Breakdown: Spec Sheet
Special Feature: Projects+Products
Products
Profile: Emerging Designers
Designer Profile: Kenzo Takada
Designer Profile: Terry Crews
Designer Profile: Barn in the City
Designer Profile: David Weeks
Designer Profile: Work + Sea
Designer Profile: Rich Moorhead
Trends: Bold Color
Trends: Nature Inspired
Trends: Mixed Materials
Trends: Galactic
Carpet
Window Coverings
Upholstered Furniture
Surfaces
Seating
Projects
Bellavista del Jardín del Norte
Pujol
Olón, Bar Olón, and Okatshe
Ad Index
Back Space: Lionel Ohayon
Hospitality Design - August 2017 - Intro
Hospitality Design - August 2017 - Hospitality Design - August 2017
Hospitality Design - August 2017 - Cover2
Hospitality Design - August 2017 - 1
Hospitality Design - August 2017 - 2
Hospitality Design - August 2017 - 3
Hospitality Design - August 2017 - 4
Hospitality Design - August 2017 - 5
Hospitality Design - August 2017 - 6
Hospitality Design - August 2017 - 7
Hospitality Design - August 2017 - 8
Hospitality Design - August 2017 - 9
Hospitality Design - August 2017 - 10
Hospitality Design - August 2017 - 11
Hospitality Design - August 2017 - 12
Hospitality Design - August 2017 - Contents
Hospitality Design - August 2017 - 14
Hospitality Design - August 2017 - 15
Hospitality Design - August 2017 - 16
Hospitality Design - August 2017 - Online TOC
Hospitality Design - August 2017 - 18
Hospitality Design - August 2017 - 19
Hospitality Design - August 2017 - 20
Hospitality Design - August 2017 - 21
Hospitality Design - August 2017 - From the Editor
Hospitality Design - August 2017 - 23
Hospitality Design - August 2017 - Behind the Design
Hospitality Design - August 2017 - 25
Hospitality Design - August 2017 - 26
Hospitality Design - August 2017 - 27
Hospitality Design - August 2017 - People: CitySCENE
Hospitality Design - August 2017 - 29
Hospitality Design - August 2017 - 30
Hospitality Design - August 2017 - 31
Hospitality Design - August 2017 - 32
Hospitality Design - August 2017 - 33
Hospitality Design - August 2017 - 34
Hospitality Design - August 2017 - Perspectives
Hospitality Design - August 2017 - 36
Hospitality Design - August 2017 - Sketchbook
Hospitality Design - August 2017 - 38
Hospitality Design - August 2017 - 39
Hospitality Design - August 2017 - 5 Questions for Antonio Citterio
Hospitality Design - August 2017 - 41
Hospitality Design - August 2017 - 42
Hospitality Design - August 2017 - Interview: Piet Boon
Hospitality Design - August 2017 - 44
Hospitality Design - August 2017 - 45
Hospitality Design - August 2017 - 46
Hospitality Design - August 2017 - 47
Hospitality Design - August 2017 - 48
Hospitality Design - August 2017 - Project Breakdown: Spec Sheet
Hospitality Design - August 2017 - 50
Hospitality Design - August 2017 - 51
Hospitality Design - August 2017 - 52
Hospitality Design - August 2017 - 53
Hospitality Design - August 2017 - 54
Hospitality Design - August 2017 - Special Feature: Projects+Products
Hospitality Design - August 2017 - 56
Hospitality Design - August 2017 - 57
Hospitality Design - August 2017 - 58
Hospitality Design - August 2017 - 59
Hospitality Design - August 2017 - 60
Hospitality Design - August 2017 - 61
Hospitality Design - August 2017 - 62
Hospitality Design - August 2017 - 63
Hospitality Design - August 2017 - 64
Hospitality Design - August 2017 - 65
Hospitality Design - August 2017 - 66
Hospitality Design - August 2017 - Products
Hospitality Design - August 2017 - 68
Hospitality Design - August 2017 - Profile: Emerging Designers
Hospitality Design - August 2017 - 70
Hospitality Design - August 2017 - 71
Hospitality Design - August 2017 - 72
Hospitality Design - August 2017 - 73
Hospitality Design - August 2017 - 74
Hospitality Design - August 2017 - Designer Profile: Kenzo Takada
Hospitality Design - August 2017 - 76
Hospitality Design - August 2017 - Designer Profile: Terry Crews
Hospitality Design - August 2017 - 78
Hospitality Design - August 2017 - Designer Profile: Barn in the City
Hospitality Design - August 2017 - 80
Hospitality Design - August 2017 - Designer Profile: David Weeks
Hospitality Design - August 2017 - 82
Hospitality Design - August 2017 - Designer Profile: Work + Sea
Hospitality Design - August 2017 - 84
Hospitality Design - August 2017 - Designer Profile: Rich Moorhead
Hospitality Design - August 2017 - 86
Hospitality Design - August 2017 - Trends: Bold Color
Hospitality Design - August 2017 - 88
Hospitality Design - August 2017 - 89
Hospitality Design - August 2017 - 90
Hospitality Design - August 2017 - 91
Hospitality Design - August 2017 - 92
Hospitality Design - August 2017 - 93
Hospitality Design - August 2017 - 94
Hospitality Design - August 2017 - Trends: Nature Inspired
Hospitality Design - August 2017 - 96
Hospitality Design - August 2017 - 97
Hospitality Design - August 2017 - 98
Hospitality Design - August 2017 - Trends: Mixed Materials
Hospitality Design - August 2017 - 100
Hospitality Design - August 2017 - 101
Hospitality Design - August 2017 - 102
Hospitality Design - August 2017 - Trends: Galactic
Hospitality Design - August 2017 - 104
Hospitality Design - August 2017 - 105
Hospitality Design - August 2017 - 106
Hospitality Design - August 2017 - Carpet
Hospitality Design - August 2017 - 108
Hospitality Design - August 2017 - 109
Hospitality Design - August 2017 - 110
Hospitality Design - August 2017 - 111
Hospitality Design - August 2017 - Window Coverings
Hospitality Design - August 2017 - 113
Hospitality Design - August 2017 - 114
Hospitality Design - August 2017 - Upholstered Furniture
Hospitality Design - August 2017 - 116
Hospitality Design - August 2017 - 117
Hospitality Design - August 2017 - 118
Hospitality Design - August 2017 - Surfaces
Hospitality Design - August 2017 - 120
Hospitality Design - August 2017 - 121
Hospitality Design - August 2017 - 122
Hospitality Design - August 2017 - Seating
Hospitality Design - August 2017 - 124
Hospitality Design - August 2017 - 125
Hospitality Design - August 2017 - 126
Hospitality Design - August 2017 - Projects
Hospitality Design - August 2017 - Bellavista del Jardín del Norte
Hospitality Design - August 2017 - 129
Hospitality Design - August 2017 - 130
Hospitality Design - August 2017 - 131
Hospitality Design - August 2017 - Pujol
Hospitality Design - August 2017 - 133
Hospitality Design - August 2017 - 134
Hospitality Design - August 2017 - 135
Hospitality Design - August 2017 - Olón, Bar Olón, and Okatshe
Hospitality Design - August 2017 - 137
Hospitality Design - August 2017 - 138
Hospitality Design - August 2017 - 139
Hospitality Design - August 2017 - Ad Index
Hospitality Design - August 2017 - 141
Hospitality Design - August 2017 - 142
Hospitality Design - August 2017 - 143
Hospitality Design - August 2017 - Back Space: Lionel Ohayon
Hospitality Design - August 2017 - Cover3
Hospitality Design - August 2017 - Cover4
https://www.nxtbook.com/emerald/hd/202403
https://www.nxtbook.com/emerald/hd/202401
https://www.nxtbook.com/emerald/hd/202312
https://www.nxtbook.com/emerald/hd/202311
https://www.nxtbook.com/emerald/hd/202310
https://www.nxtbook.com/emerald/hd/202309
https://www.nxtbook.com/emerald/hd/202308
https://www.nxtbook.com/emerald/hd/202307
https://www.nxtbook.com/emerald/hd/20230506
https://www.nxtbook.com/emerald/hd/202304
https://www.nxtbook.com/emerald/hd/202303
https://www.nxtbook.com/emerald/hd/202301
https://www.nxtbook.com/emerald/hd/202212
https://www.nxtbook.com/emerald/hd/202211
https://www.nxtbook.com/emerald/hd/202210
https://www.nxtbook.com/emerald/hd/202209
https://www.nxtbook.com/emerald/hd/Fall2022
https://www.nxtbook.com/emerald/hd/202208
https://www.nxtbook.com/emerald/hd/202207
https://www.nxtbook.com/emerald/hd/202206
https://www.nxtbook.com/emerald/hd/202204
https://www.nxtbook.com/emerald/hd/202203
https://www.nxtbook.com/emerald/hd/202201
https://www.nxtbook.com/emerald/hd/202112
https://www.nxtbook.com/emerald/hd/202111
https://www.nxtbook.com/emerald/hd/Fall2021
https://www.nxtbook.com/emerald/hd/202110
https://www.nxtbook.com/emerald/hd/202109
https://www.nxtbook.com/emerald/hd/202108
https://www.nxtbook.com/emerald/hd/202106
https://www.nxtbook.com/emerald/hd/202105
https://www.nxtbook.com/emerald/hd/202104
https://www.nxtbook.com/nxtbooks/hd/202102
https://www.nxtbook.com/nxtbooks/hd/202101
https://www.nxtbook.com/nxtbooks/hd/202012
https://www.nxtbook.com/nxtbooks/hd/202011
https://www.nxtbook.com/nxtbooks/hd/fall2020
https://www.nxtbook.com/nxtbooks/hd/202010
https://www.nxtbook.com/nxtbooks/hd/202009
https://www.nxtbook.com/nxtbooks/hd/202008
https://www.nxtbook.com/nxtbooks/hd/202007
https://www.nxtbook.com/nxtbooks/hd/202006
https://www.nxtbook.com/nxtbooks/hd/202005
https://www.nxtbook.com/nxtbooks/hd/expo2020_showguide
https://www.nxtbook.com/nxtbooks/hd/202003
https://www.nxtbook.com/nxtbooks/hd/202002
https://www.nxtbook.com/nxtbooks/hd/202001
https://www.nxtbook.com/nxtbooks/hd/201912
https://www.nxtbook.com/nxtbooks/hd/201911
https://www.nxtbook.com/nxtbooks/hd/fall2019
https://www.nxtbook.com/nxtbooks/hd/201910
https://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2019
https://www.nxtbook.com/nxtbooks/hd/201909
https://www.nxtbook.com/nxtbooks/hd/201908
https://www.nxtbook.com/nxtbooks/hd/201907
https://www.nxtbook.com/nxtbooks/hd/201906
https://www.nxtbook.com/nxtbooks/hd/201905
https://www.nxtbook.com/nxtbooks/hd/20190304
https://www.nxtbook.com/nxtbooks/hd/201902
https://www.nxtbook.com/nxtbooks/hd/201901
https://www.nxtbook.com/nxtbooks/hd/201812
https://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2018
https://www.nxtbook.com/nxtbooks/hd/201811
https://www.nxtbook.com/nxtbooks/hd/201810
https://www.nxtbook.com/nxtbooks/hd/201809
https://www.nxtbook.com/nxtbooks/hd/201808
https://www.nxtbook.com/nxtbooks/hd/201807
https://www.nxtbook.com/nxtbooks/hd/201806
https://www.nxtbook.com/nxtbooks/hd/201805
https://www.nxtbook.com/nxtbooks/hd/201803
https://www.nxtbook.com/nxtbooks/hd/201802
https://www.nxtbook.com/nxtbooks/hd/201801
https://www.nxtbook.com/nxtbooks/hd/201712
https://www.nxtbook.com/nxtbooks/hd/201711
https://www.nxtbook.com/nxtbooks/hd/201710
https://www.nxtbook.com/nxtbooks/hd/201709
https://www.nxtbook.com/nxtbooks/hd/201708
https://www.nxtbook.com/nxtbooks/hd/201707
https://www.nxtbook.com/nxtbooks/hd/201706
https://www.nxtbook.com/nxtbooks/hd/201705
https://www.nxtbook.com/nxtbooks/hd/20170304
https://www.nxtbook.com/nxtbooks/hd/201702
https://www.nxtbook.com/nxtbooks/hd/201701
https://www.nxtbook.com/nxtbooks/hd/201612
https://www.nxtbook.com/nxtbooks/hd/201611
https://www.nxtbook.com/nxtbooks/hd/201610
https://www.nxtbook.com/nxtbooks/hd/201609
https://www.nxtbook.com/nxtbooks/hd/201608
https://www.nxtbook.com/nxtbooks/hd/201607
https://www.nxtbook.com/nxtbooks/hd/201606
https://www.nxtbook.com/nxtbooks/hd/201605
https://www.nxtbook.com/nxtbooks/hd/20160304
https://www.nxtbook.com/nxtbooks/hd/20160102
https://www.nxtbook.com/nxtbooks/hd/201512
https://www.nxtbook.com/nxtbooks/hd/201511
https://www.nxtbook.com/nxtbooks/hd/201510
https://www.nxtbook.com/nxtbooks/hd/201509
https://www.nxtbook.com/nxtbooks/hd/201508
https://www.nxtbook.com/nxtbooks/hd/201507
https://www.nxtbook.com/nxtbooks/hd/201506
https://www.nxtbook.com/nxtbooks/hd/expo2015_showguide
https://www.nxtbook.com/nxtbooks/hd/201505
https://www.nxtbook.com/nxtbooks/hd/20150304
https://www.nxtbook.com/nxtbooks/hd/20150102
https://www.nxtbook.com/nxtbooks/hd/201412
https://www.nxtbook.com/nxtbooks/hd/201411
https://www.nxtbook.com/nxtbooks/hd/201410
https://www.nxtbook.com/nxtbooks/hd/201409
https://www.nxtbook.com/nxtbooks/hd/201408
https://www.nxtbook.com/nxtbooks/hd/201407
https://www.nxtbook.com/nxtbooks/hd/201406
https://www.nxtbook.com/nxtbooks/hd/20140506
https://www.nxtbook.com/nxtbooks/hd/expo2014_showguide
https://www.nxtbook.com/nxtbooks/hd/20140304
https://www.nxtbook.com/nxtbooks/hd/20140102
https://www.nxtbookmedia.com