Hospitality Design - October 2017 - 120

projects

dining in style

> Bloom in Town, Molfetta, Italy
Design firm: Diorama

The scoop: Bari, Italy-based firm Diorama "brought

> BLVD, Chicago

Design firm: Studio K
The scoop: For American restaurant BLVD

Photo cby ANTHONY TAHLIER

in the heart of Chicago's West Loop, "the goal
was to exude the luxury of Sunset Boulevard in
the '50s," explains Karen Herold, founder and
principal of local firm Studio K. "We wanted it
to feel lavish, luxurious, and dramatic." With

that in mind, shimmering glass rod light fixtures
contrast the sultry color palette, and black stained
oak banquettes feature a starburst pattern of
brass strips radiating from their center.
The biggest challenge, Herold says, was
the staircase. To evoke the intended look of old
Hollywood films, it has the "effect of a continuous
ribbon that starts at the top and turns into the
front of the bar beneath it." A handrail taller than

Photo by ANNAMARIA LA MASTRA

the sun, the fresh breeze, and cool vibes from the coast"
to the tropical Bloom in Town, a transformed former
grocery store in Molfetta, says principal architect Serena
L. Rosato. The location within the historic Italian
city proved "as attractive as [it was] architecturally
challenging," she adds, forcing her and design partner
Andrea Paone to find design opportunities within the
narrow spaces and dark atmosphere.
The main room hosts the nearly 33-foot-long
turquoise bar, as well as a custom black and brass bottle
display and wallpapers and fabrics with tropical plant
and wildlife motifs. "We conceived this room as an
immersive box where [guests] get lost with flavors, smells,
and perspectives," Rosato explains. The vividly painted
second room, inspired by Havana's narrow alleyways,
is lit by bamboo pendant lamps, while the third room
boasts restored stone arched walls that mix with mirrors,
vintage lamps, and souvenirs from around the world. A
seating enclave-a favorite of Rosato's-features a rattan
peacock chair, a banana plant, and a pink neon flamingo,
the silhouette of which she designed to give "a nostalgic
taste to the atmosphere."

the stairs hides the flat landing, simulating "a
continuous swooping staircase" accentuated by a
soft pink carpet runner. Even with that dramatic
effect, the bar tucked underneath is Herold's
favorite element. "Though small in size, it is large
in drama," she says. With its beveled mirrored
paneled backdrop and glowing liquor display, "it
creates intimacy while reflecting all the action in
the dining room."



Hospitality Design - October 2017

Table of Contents for the Digital Edition of Hospitality Design - October 2017

Hospitality Design - October 2017
Contents
Online TOC
From the Editor
Behind the Design
People
Perspectives
Sketchbook
Trends: Cafés
Interview: Scott Gerber
Interview: Cub
5 Questions For Jack Penrod
Products
Designer Profile: Fyrn
Product Trends: Hardware
Outdoor Furniture
Tables
Casegoods
Special Feature: Art Hotels
Platinum Circle
Anda Andrei
Bill Bensley
Joan Cardy
Walter Isenberg
Projects: Dining in Style
Hospitality Design Portfolio
Ad Index
Back Space: Ashley Sutton
Hospitality Design - October 2017 - Intro
Hospitality Design - October 2017 - Hospitality Design - October 2017
Hospitality Design - October 2017 - Cover2
Hospitality Design - October 2017 - 1
Hospitality Design - October 2017 - 2
Hospitality Design - October 2017 - 3
Hospitality Design - October 2017 - 4
Hospitality Design - October 2017 - 5
Hospitality Design - October 2017 - 6
Hospitality Design - October 2017 - 7
Hospitality Design - October 2017 - 8
Hospitality Design - October 2017 - 9
Hospitality Design - October 2017 - 10
Hospitality Design - October 2017 - 11
Hospitality Design - October 2017 - 12
Hospitality Design - October 2017 - Contents
Hospitality Design - October 2017 - 14
Hospitality Design - October 2017 - 15
Hospitality Design - October 2017 - 16
Hospitality Design - October 2017 - Online TOC
Hospitality Design - October 2017 - 18
Hospitality Design - October 2017 - 19
Hospitality Design - October 2017 - 20
Hospitality Design - October 2017 - 21
Hospitality Design - October 2017 - From the Editor
Hospitality Design - October 2017 - 23
Hospitality Design - October 2017 - 24
Hospitality Design - October 2017 - 25
Hospitality Design - October 2017 - Behind the Design
Hospitality Design - October 2017 - 27
Hospitality Design - October 2017 - 28
Hospitality Design - October 2017 - 29
Hospitality Design - October 2017 - People
Hospitality Design - October 2017 - 31
Hospitality Design - October 2017 - 32
Hospitality Design - October 2017 - 33
Hospitality Design - October 2017 - 34
Hospitality Design - October 2017 - 35
Hospitality Design - October 2017 - 36
Hospitality Design - October 2017 - Perspectives
Hospitality Design - October 2017 - 38
Hospitality Design - October 2017 - Sketchbook
Hospitality Design - October 2017 - 40
Hospitality Design - October 2017 - 41
Hospitality Design - October 2017 - 42
Hospitality Design - October 2017 - 43
Hospitality Design - October 2017 - 44
Hospitality Design - October 2017 - Trends: Cafés
Hospitality Design - October 2017 - 46
Hospitality Design - October 2017 - 47
Hospitality Design - October 2017 - 48
Hospitality Design - October 2017 - 49
Hospitality Design - October 2017 - 50
Hospitality Design - October 2017 - 51
Hospitality Design - October 2017 - 52
Hospitality Design - October 2017 - 53
Hospitality Design - October 2017 - 54
Hospitality Design - October 2017 - Interview: Scott Gerber
Hospitality Design - October 2017 - 56
Hospitality Design - October 2017 - 57
Hospitality Design - October 2017 - 58
Hospitality Design - October 2017 - Interview: Cub
Hospitality Design - October 2017 - 60
Hospitality Design - October 2017 - 61
Hospitality Design - October 2017 - 62
Hospitality Design - October 2017 - 63
Hospitality Design - October 2017 - 5 Questions For Jack Penrod
Hospitality Design - October 2017 - 65
Hospitality Design - October 2017 - 66
Hospitality Design - October 2017 - 67
Hospitality Design - October 2017 - 68
Hospitality Design - October 2017 - 69
Hospitality Design - October 2017 - 70
Hospitality Design - October 2017 - Products
Hospitality Design - October 2017 - 72
Hospitality Design - October 2017 - Designer Profile: Fyrn
Hospitality Design - October 2017 - 74
Hospitality Design - October 2017 - Product Trends: Hardware
Hospitality Design - October 2017 - 76
Hospitality Design - October 2017 - Outdoor Furniture
Hospitality Design - October 2017 - 78
Hospitality Design - October 2017 - 79
Hospitality Design - October 2017 - 80
Hospitality Design - October 2017 - 81
Hospitality Design - October 2017 - 82
Hospitality Design - October 2017 - Tables
Hospitality Design - October 2017 - 84
Hospitality Design - October 2017 - 85
Hospitality Design - October 2017 - 86
Hospitality Design - October 2017 - 87
Hospitality Design - October 2017 - 88
Hospitality Design - October 2017 - 89
Hospitality Design - October 2017 - 90
Hospitality Design - October 2017 - Casegoods
Hospitality Design - October 2017 - 92
Hospitality Design - October 2017 - 93
Hospitality Design - October 2017 - 94
Hospitality Design - October 2017 - Special Feature: Art Hotels
Hospitality Design - October 2017 - 96
Hospitality Design - October 2017 - 97
Hospitality Design - October 2017 - 98
Hospitality Design - October 2017 - 99
Hospitality Design - October 2017 - 100
Hospitality Design - October 2017 - 101
Hospitality Design - October 2017 - 102
Hospitality Design - October 2017 - 103
Hospitality Design - October 2017 - 104
Hospitality Design - October 2017 - 105
Hospitality Design - October 2017 - 106
Hospitality Design - October 2017 - Platinum Circle
Hospitality Design - October 2017 - Anda Andrei
Hospitality Design - October 2017 - 109
Hospitality Design - October 2017 - Bill Bensley
Hospitality Design - October 2017 - 111
Hospitality Design - October 2017 - Joan Cardy
Hospitality Design - October 2017 - 113
Hospitality Design - October 2017 - Walter Isenberg
Hospitality Design - October 2017 - 115
Hospitality Design - October 2017 - 116
Hospitality Design - October 2017 - Projects: Dining in Style
Hospitality Design - October 2017 - 118
Hospitality Design - October 2017 - 119
Hospitality Design - October 2017 - 120
Hospitality Design - October 2017 - 121
Hospitality Design - October 2017 - 122
Hospitality Design - October 2017 - 123
Hospitality Design - October 2017 - 124
Hospitality Design - October 2017 - 125
Hospitality Design - October 2017 - 126
Hospitality Design - October 2017 - 127
Hospitality Design - October 2017 - 128
Hospitality Design - October 2017 - 129
Hospitality Design - October 2017 - 130
Hospitality Design - October 2017 - 131
Hospitality Design - October 2017 - 132
Hospitality Design - October 2017 - 133
Hospitality Design - October 2017 - 134
Hospitality Design - October 2017 - 135
Hospitality Design - October 2017 - 136
Hospitality Design - October 2017 - 137
Hospitality Design - October 2017 - 138
Hospitality Design - October 2017 - 139
Hospitality Design - October 2017 - 140
Hospitality Design - October 2017 - Hospitality Design Portfolio
Hospitality Design - October 2017 - 142
Hospitality Design - October 2017 - 143
Hospitality Design - October 2017 - 144
Hospitality Design - October 2017 - 145
Hospitality Design - October 2017 - 146
Hospitality Design - October 2017 - 147
Hospitality Design - October 2017 - 148
Hospitality Design - October 2017 - 149
Hospitality Design - October 2017 - Ad Index
Hospitality Design - October 2017 - 151
Hospitality Design - October 2017 - Back Space: Ashley Sutton
Hospitality Design - October 2017 - Cover3
Hospitality Design - October 2017 - Cover4
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