Hospitality Design - December 2017 - 6

advertorial

Q&A

with

judd lord
senior director of industrial design,
delta faucet company
How has technology changed the way
you develop products?

Ninety percent of the time, we're still starting off
with pencil and paper. But Cintiq® tablets, PTC®
Creo modeling software, and 3D printers have
changed how quickly we can get through the
process.
When you're not carving stuff by hand, you're
able to experiment much more quickly. You're
getting ideas out as fast as you can-building
them three-dimensionally within the computer,
then using that database to create and revise
prototypes with incredibly quick turnaround.

What current trends are you keeping
your eye on?

Pivotal™ Bath Collection

Two overarching trends have had a broad reach
for the last five or so years. Industrial chic is a
very welcoming, laid-back trend. It's a celebration
of how objects are put together. Open loft floor
plans, exposed beams, concrete, sheet metal-
there's not a lot of formality about it.
The other influential trend has been the
Mid-Century Modern movement, with fun colors
and organic shapes juxtaposed against crisper,
minimalistic lines and harder edges.
As a nation, our increasing acceptance of
the clean northern European aesthetic has
been driving us from the traditional toward the
contemporary. We're moving to the transitional
middle of the spectrum.

How is being environmentally friendly
changing the way you design products?

Obviously, our product line revolves around
water. And we're having to figure out
technologies that maintain or actually improve
the user experience while using less water.
H2Okinetic® Technology was a successful
attempt at doing that.
Government regulations have encouraged
builders to earn certifications for being ecofriendly. And having smart solutions such as
H2Okinetic® Technology gives us a leg up. The
builder can swap their showerheads out, meet
their certification in spades-and end users
won't even realize less water is being used. All
they'll know is that they're getting a greatfeeling shower.

006

December 2017 hospitalitydesign.com

Trinsic® Pro Collection

What is your company's philosophy?

As an overall entity, we hang our hat on
innovation and technology. We do a lot of
research on how people use water in their homes,
and our innovations flow from the insights we get
from that research. Ultimately, we want water to
transform how users feel throughout their days.

What do you look for in a good
partnership?

From a studio perspective, we work as a total unit
with our marketing group and our engineering
group. That triad forms the foundation of how all
our products get created, researched, and made.
We're the head of the spear. We'll get to a
certain point in our design, then pull in our
brethren to provide feedback. There's a lot of
great back and forth. And our engineering
department is phenomenal at maintaining
designs.

What's one thing people probably don't
know about your company?
Historically, Delta Faucet Company has earned
a reputation as a quality-driven, dependable
manufacturer. But we have a tremendous
aesthetic portfolio to go with that longevity. In
the last five years, every product suite we've
launched has been on the contemporary to
modern end of the spectrum. Being the head
of design, I may be biased-but I don't think
people realize what a cool, interesting portfolio
of products we actually have.


http://www.hospitalitydesign.com

Table of Contents for the Digital Edition of Hospitality Design - December 2017

Hospitality Design - December 2017
Contents
Online TOC
From the Editor
Behind the Design
CitySCENE: New York
CitySCENE: Miami
Perspectives
Sketchbook
Brand Identity: Hilton
5 Questions for Damon Rich
Products
Profile: Patrick Norguet
Art
Carpet
Bath
Textiles
Special Feature: Cultural Impact
Projects
The Hoxton, Paris
Kimpton De Witt
Hotel Henry
Ad Index
Back Space: Mary Alice Palmer
Hospitality Design - December 2017 - Intro
Hospitality Design - December 2017 - Hospitality Design - December 2017
Hospitality Design - December 2017 - Cover2
Hospitality Design - December 2017 - 1
Hospitality Design - December 2017 - 2
Hospitality Design - December 2017 - 3
Hospitality Design - December 2017 - 4
Hospitality Design - December 2017 - 5
Hospitality Design - December 2017 - 6
Hospitality Design - December 2017 - 7
Hospitality Design - December 2017 - 8
Hospitality Design - December 2017 - 9
Hospitality Design - December 2017 - 10
Hospitality Design - December 2017 - 11
Hospitality Design - December 2017 - 12
Hospitality Design - December 2017 - Contents
Hospitality Design - December 2017 - 14
Hospitality Design - December 2017 - 15
Hospitality Design - December 2017 - 16
Hospitality Design - December 2017 - Online TOC
Hospitality Design - December 2017 - 18
Hospitality Design - December 2017 - 19
Hospitality Design - December 2017 - 20
Hospitality Design - December 2017 - 21
Hospitality Design - December 2017 - From the Editor
Hospitality Design - December 2017 - 23
Hospitality Design - December 2017 - 24
Hospitality Design - December 2017 - 25
Hospitality Design - December 2017 - Behind the Design
Hospitality Design - December 2017 - 27
Hospitality Design - December 2017 - 28
Hospitality Design - December 2017 - 29
Hospitality Design - December 2017 - 30
Hospitality Design - December 2017 - 31
Hospitality Design - December 2017 - CitySCENE: New York
Hospitality Design - December 2017 - 33
Hospitality Design - December 2017 - CitySCENE: Miami
Hospitality Design - December 2017 - 35
Hospitality Design - December 2017 - 36
Hospitality Design - December 2017 - 37
Hospitality Design - December 2017 - 38
Hospitality Design - December 2017 - Perspectives
Hospitality Design - December 2017 - 40
Hospitality Design - December 2017 - Sketchbook
Hospitality Design - December 2017 - 42
Hospitality Design - December 2017 - 43
Hospitality Design - December 2017 - 44
Hospitality Design - December 2017 - Brand Identity: Hilton
Hospitality Design - December 2017 - 46
Hospitality Design - December 2017 - 47
Hospitality Design - December 2017 - 48
Hospitality Design - December 2017 - 49
Hospitality Design - December 2017 - 50
Hospitality Design - December 2017 - 51
Hospitality Design - December 2017 - 52
Hospitality Design - December 2017 - 53
Hospitality Design - December 2017 - 5 Questions for Damon Rich
Hospitality Design - December 2017 - 55
Hospitality Design - December 2017 - 56
Hospitality Design - December 2017 - Products
Hospitality Design - December 2017 - 58
Hospitality Design - December 2017 - Profile: Patrick Norguet
Hospitality Design - December 2017 - 60
Hospitality Design - December 2017 - 61
Hospitality Design - December 2017 - 62
Hospitality Design - December 2017 - Art
Hospitality Design - December 2017 - 64
Hospitality Design - December 2017 - 65
Hospitality Design - December 2017 - 66
Hospitality Design - December 2017 - Carpet
Hospitality Design - December 2017 - 68
Hospitality Design - December 2017 - 69
Hospitality Design - December 2017 - 70
Hospitality Design - December 2017 - 71
Hospitality Design - December 2017 - 72
Hospitality Design - December 2017 - Bath
Hospitality Design - December 2017 - 74
Hospitality Design - December 2017 - 75
Hospitality Design - December 2017 - 76
Hospitality Design - December 2017 - 77
Hospitality Design - December 2017 - 78
Hospitality Design - December 2017 - Textiles
Hospitality Design - December 2017 - 80
Hospitality Design - December 2017 - 81
Hospitality Design - December 2017 - 82
Hospitality Design - December 2017 - 83
Hospitality Design - December 2017 - Special Feature: Cultural Impact
Hospitality Design - December 2017 - 85
Hospitality Design - December 2017 - 86
Hospitality Design - December 2017 - 87
Hospitality Design - December 2017 - 88
Hospitality Design - December 2017 - 89
Hospitality Design - December 2017 - 90
Hospitality Design - December 2017 - 91
Hospitality Design - December 2017 - 92
Hospitality Design - December 2017 - 93
Hospitality Design - December 2017 - 94
Hospitality Design - December 2017 - 95
Hospitality Design - December 2017 - 96
Hospitality Design - December 2017 - 97
Hospitality Design - December 2017 - 98
Hospitality Design - December 2017 - 99
Hospitality Design - December 2017 - 100
Hospitality Design - December 2017 - 101
Hospitality Design - December 2017 - 102
Hospitality Design - December 2017 - 103
Hospitality Design - December 2017 - 104
Hospitality Design - December 2017 - 105
Hospitality Design - December 2017 - 106
Hospitality Design - December 2017 - 107
Hospitality Design - December 2017 - 108
Hospitality Design - December 2017 - 109
Hospitality Design - December 2017 - 110
Hospitality Design - December 2017 - Projects
Hospitality Design - December 2017 - The Hoxton, Paris
Hospitality Design - December 2017 - 113
Hospitality Design - December 2017 - 114
Hospitality Design - December 2017 - 115
Hospitality Design - December 2017 - Kimpton De Witt
Hospitality Design - December 2017 - 117
Hospitality Design - December 2017 - 118
Hospitality Design - December 2017 - 119
Hospitality Design - December 2017 - Hotel Henry
Hospitality Design - December 2017 - 121
Hospitality Design - December 2017 - 122
Hospitality Design - December 2017 - 123
Hospitality Design - December 2017 - 124
Hospitality Design - December 2017 - 125
Hospitality Design - December 2017 - Ad Index
Hospitality Design - December 2017 - 127
Hospitality Design - December 2017 - Back Space: Mary Alice Palmer
Hospitality Design - December 2017 - Cover3
Hospitality Design - December 2017 - Cover4
http://www.nxtbook.com/nxtbooks/hd/201910
http://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2019
http://www.nxtbook.com/nxtbooks/hd/201909
http://www.nxtbook.com/nxtbooks/hd/201908
http://www.nxtbook.com/nxtbooks/hd/201907
http://www.nxtbook.com/nxtbooks/hd/201906
http://www.nxtbook.com/nxtbooks/hd/201905
http://www.nxtbook.com/nxtbooks/hd/20190304
http://www.nxtbook.com/nxtbooks/hd/201902
http://www.nxtbook.com/nxtbooks/hd/201901
http://www.nxtbook.com/nxtbooks/hd/201812
http://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2018
http://www.nxtbook.com/nxtbooks/hd/201811
http://www.nxtbook.com/nxtbooks/hd/201810
http://www.nxtbook.com/nxtbooks/hd/201809
http://www.nxtbook.com/nxtbooks/hd/201808
http://www.nxtbook.com/nxtbooks/hd/201807
http://www.nxtbook.com/nxtbooks/hd/201806
http://www.nxtbook.com/nxtbooks/hd/201805
http://www.nxtbook.com/nxtbooks/hd/201803
http://www.nxtbook.com/nxtbooks/hd/201802
http://www.nxtbook.com/nxtbooks/hd/201801
http://www.nxtbook.com/nxtbooks/hd/201712
http://www.nxtbook.com/nxtbooks/hd/201711
http://www.nxtbook.com/nxtbooks/hd/201710
http://www.nxtbook.com/nxtbooks/hd/201709
http://www.nxtbook.com/nxtbooks/hd/201708
http://www.nxtbook.com/nxtbooks/hd/201707
http://www.nxtbook.com/nxtbooks/hd/201706
http://www.nxtbook.com/nxtbooks/hd/201705
http://www.nxtbook.com/nxtbooks/hd/20170304
http://www.nxtbook.com/nxtbooks/hd/201702
http://www.nxtbook.com/nxtbooks/hd/201701
http://www.nxtbook.com/nxtbooks/hd/201612
http://www.nxtbook.com/nxtbooks/hd/201611
http://www.nxtbook.com/nxtbooks/hd/201610
http://www.nxtbook.com/nxtbooks/hd/201609
http://www.nxtbook.com/nxtbooks/hd/201608
http://www.nxtbook.com/nxtbooks/hd/201607
http://www.nxtbook.com/nxtbooks/hd/201606
http://www.nxtbook.com/nxtbooks/hd/201605
http://www.nxtbook.com/nxtbooks/hd/20160304
http://www.nxtbook.com/nxtbooks/hd/20160102
http://www.nxtbook.com/nxtbooks/hd/201512
http://www.nxtbook.com/nxtbooks/hd/201511
http://www.nxtbook.com/nxtbooks/hd/201510
http://www.nxtbook.com/nxtbooks/hd/201509
http://www.nxtbook.com/nxtbooks/hd/201508
http://www.nxtbook.com/nxtbooks/hd/201507
http://www.nxtbook.com/nxtbooks/hd/201506
http://www.nxtbook.com/nxtbooks/hd/expo2015_showguide
http://www.nxtbook.com/nxtbooks/hd/201505
http://www.nxtbook.com/nxtbooks/hd/20150304
http://www.nxtbook.com/nxtbooks/hd/20150102
http://www.nxtbook.com/nxtbooks/hd/201412
http://www.nxtbook.com/nxtbooks/hd/201411
http://www.nxtbook.com/nxtbooks/hd/201410
http://www.nxtbook.com/nxtbooks/hd/201409
http://www.nxtbook.com/nxtbooks/hd/201408
http://www.nxtbook.com/nxtbooks/hd/201407
http://www.nxtbook.com/nxtbooks/hd/201406
http://www.nxtbook.com/nxtbooks/hd/20140506
http://www.nxtbook.com/nxtbooks/hd/expo2014_showguide
http://www.nxtbook.com/nxtbooks/hd/20140304
http://www.nxtbook.com/nxtbooks/hd/20140102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201312
http://www.nxtbook.com/nxtbooks/nielsen/hd_201311
http://www.nxtbook.com/nxtbooks/nielsen/hd_201310
http://www.nxtbook.com/nxtbooks/nielsen/hd_201309
http://www.nxtbook.com/nxtbooks/nielsen/hd_201308
http://www.nxtbook.com/nxtbooks/nielsen/hd_201307
http://www.nxtbook.com/nxtbooks/nielsen/hd_201306
http://www.nxtbook.com/nxtbooks/nielsen/hd_201305
http://www.nxtbook.com/nxtbooks/nielsen/hd_20130304
http://www.nxtbook.com/nxtbooks/nielsen/hd_20130102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201212
http://www.nxtbook.com/nxtbooks/nielsen/hd_201211
http://www.nxtbook.com/nxtbooks/nielsen/hd_201210
http://www.nxtbook.com/nxtbooks/nielsen/hd_201209
http://www.nxtbook.com/nxtbooks/nielsen/hd_201208
http://www.nxtbook.com/nxtbooks/nielsen/hd_201207
http://www.nxtbook.com/nxtbooks/nielsen/hd_20120506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201204
http://www.nxtbook.com/nxtbooks/nielsen/hd_201203
http://www.nxtbook.com/nxtbooks/nielsen/hd_20120102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201112
http://www.nxtbook.com/nxtbooks/nielsen/hd_201111
http://www.nxtbook.com/nxtbooks/nielsen/hd_201110
http://www.nxtbook.com/nxtbooks/nielsen/hd_201109
http://www.nxtbook.com/nxtbooks/nielsen/hd_201108
http://www.nxtbook.com/nxtbooks/nielsen/hd_201107
http://www.nxtbook.com/nxtbooks/nielsen/hd_20110506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201104
http://www.nxtbook.com/nxtbooks/nielsen/hd_201103
http://www.nxtbook.com/nxtbooks/nielsen/hd_20110102
http://www.nxtbook.com/nxtbooks/nielsen/hd_20101112
http://www.nxtbook.com/nxtbooks/nielsen/hd_201010
http://www.nxtbook.com/nxtbooks/nielsen/hd_201009
http://www.nxtbook.com/nxtbooks/nielsen/hd_201008
http://www.nxtbook.com/nxtbooks/nielsen/hd_201007
http://www.nxtbook.com/nxtbooks/nielsen/hd_20100506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201004
http://www.nxtbook.com/nxtbooks/nielsen/hd_201003
http://www.nxtbook.com/nxtbooks/nielsen/hd_201001
http://www.nxtbook.com/nxtbooks/nielsen/hd_200912
http://www.nxtbook.com/nxtbooks/nielsen/hd_200911
http://www.nxtbook.com/nxtbooks/nielsen/hd_200910
http://www.nxtbook.com/nxtbooks/nielsen/hd_200909
http://www.nxtbook.com/nxtbooks/nielsen/hd_200908
http://www.nxtbook.com/nxtbooks/nielsen/hd_200907
http://www.nxtbook.com/nxtbooks/nielsen/hd_20090506
http://www.nxtbook.com/nxtbooks/nielsen/hd_200904
http://www.nxtbookMEDIA.com