Hospitality Design - December 2017 - 90

cultural

impact

retail + hospitality

Our take: It may be nothing new, but since what constitutes a hotel or a restaurant is ever-changing,

retail brands entering the world of hospitality are increasingly becoming the norm (and the disruptors).
Credit can be given to an evolving business model that asks brands to reach consumers at every
touchpoint.

Coperaco > The boutique coffee roasting company's journey from micro-

lot roaster to brick-and-mortar café is the handiwork of Amsterdam interior
and architecture practice Concrete in partnership with brand founder Johan
Pesenti. Located inside Harrison, New Jersey's Harrison Urby complex, it is
both a sanctuary and oasis, with a design that translates Coperaco's eco-friendly
mission into a lush space crawling with foliage, including a 16-foot-tall tree and a
two-story wooden treehouse wrapped in ivy and braided rope that acts as another
connection to the earth.

Bulgari > The fashion house may have been one of the first to try its

Photos by TOMMY PICONE and EWOUT HUIBERS, and courtesy of WEST ELM

hand at hotels (the inaugural property opened in Milan in 2004), but with
four properties open and five in development, the brand-part of Marriott's
portfolio-is demonstrating hotels are the perfect way to "showcase
the design identity and to project a lifestyle that goes beyond products,"
explains Silvio Ursini, executive vice president in charge of Bulgari Hotels
and Resorts. Case in point, the recently opened 119-room urban resort in
Beijing, outfitted with Venetian chandeliers and a Roman-inspired spa,
and the upcoming property in Dubai, which will boast a Mediterranean
village feel-both courtesy of Milan-based Antonio Citterio Patricia Viel
and Partners.

West Elm > West Elm shattered its perception of only being a furniture
manufacturer when it announced plans to enter the hospitality industry in
six secondary markets, with Detroit and Savannah, Georgia set to open next
year. "This is our brand story coming together in this holistic 365-day, 24hour experience," says West Elm Hotels principal David Bowd. That story is
best encapsulated in the brand's new headquarters in the renovated Empire
Stores warehouse in Brooklyn, New York's DUMBO neighborhood, which
brings these retail and hospitality components together in one harmonious
nearly 100,000-square-foot space, a collaboration with New York-based VM
Architecture & Design (VMAD).

090

December 2017 hospitalitydesign.com


http://www.hospitalitydesign.com

Table of Contents for the Digital Edition of Hospitality Design - December 2017

Hospitality Design - December 2017
Contents
Online TOC
From the Editor
Behind the Design
CitySCENE: New York
CitySCENE: Miami
Perspectives
Sketchbook
Brand Identity: Hilton
5 Questions for Damon Rich
Products
Profile: Patrick Norguet
Art
Carpet
Bath
Textiles
Special Feature: Cultural Impact
Projects
The Hoxton, Paris
Kimpton De Witt
Hotel Henry
Ad Index
Back Space: Mary Alice Palmer
Hospitality Design - December 2017 - Intro
Hospitality Design - December 2017 - Hospitality Design - December 2017
Hospitality Design - December 2017 - Cover2
Hospitality Design - December 2017 - 1
Hospitality Design - December 2017 - 2
Hospitality Design - December 2017 - 3
Hospitality Design - December 2017 - 4
Hospitality Design - December 2017 - 5
Hospitality Design - December 2017 - 6
Hospitality Design - December 2017 - 7
Hospitality Design - December 2017 - 8
Hospitality Design - December 2017 - 9
Hospitality Design - December 2017 - 10
Hospitality Design - December 2017 - 11
Hospitality Design - December 2017 - 12
Hospitality Design - December 2017 - Contents
Hospitality Design - December 2017 - 14
Hospitality Design - December 2017 - 15
Hospitality Design - December 2017 - 16
Hospitality Design - December 2017 - Online TOC
Hospitality Design - December 2017 - 18
Hospitality Design - December 2017 - 19
Hospitality Design - December 2017 - 20
Hospitality Design - December 2017 - 21
Hospitality Design - December 2017 - From the Editor
Hospitality Design - December 2017 - 23
Hospitality Design - December 2017 - 24
Hospitality Design - December 2017 - 25
Hospitality Design - December 2017 - Behind the Design
Hospitality Design - December 2017 - 27
Hospitality Design - December 2017 - 28
Hospitality Design - December 2017 - 29
Hospitality Design - December 2017 - 30
Hospitality Design - December 2017 - 31
Hospitality Design - December 2017 - CitySCENE: New York
Hospitality Design - December 2017 - 33
Hospitality Design - December 2017 - CitySCENE: Miami
Hospitality Design - December 2017 - 35
Hospitality Design - December 2017 - 36
Hospitality Design - December 2017 - 37
Hospitality Design - December 2017 - 38
Hospitality Design - December 2017 - Perspectives
Hospitality Design - December 2017 - 40
Hospitality Design - December 2017 - Sketchbook
Hospitality Design - December 2017 - 42
Hospitality Design - December 2017 - 43
Hospitality Design - December 2017 - 44
Hospitality Design - December 2017 - Brand Identity: Hilton
Hospitality Design - December 2017 - 46
Hospitality Design - December 2017 - 47
Hospitality Design - December 2017 - 48
Hospitality Design - December 2017 - 49
Hospitality Design - December 2017 - 50
Hospitality Design - December 2017 - 51
Hospitality Design - December 2017 - 52
Hospitality Design - December 2017 - 53
Hospitality Design - December 2017 - 5 Questions for Damon Rich
Hospitality Design - December 2017 - 55
Hospitality Design - December 2017 - 56
Hospitality Design - December 2017 - Products
Hospitality Design - December 2017 - 58
Hospitality Design - December 2017 - Profile: Patrick Norguet
Hospitality Design - December 2017 - 60
Hospitality Design - December 2017 - 61
Hospitality Design - December 2017 - 62
Hospitality Design - December 2017 - Art
Hospitality Design - December 2017 - 64
Hospitality Design - December 2017 - 65
Hospitality Design - December 2017 - 66
Hospitality Design - December 2017 - Carpet
Hospitality Design - December 2017 - 68
Hospitality Design - December 2017 - 69
Hospitality Design - December 2017 - 70
Hospitality Design - December 2017 - 71
Hospitality Design - December 2017 - 72
Hospitality Design - December 2017 - Bath
Hospitality Design - December 2017 - 74
Hospitality Design - December 2017 - 75
Hospitality Design - December 2017 - 76
Hospitality Design - December 2017 - 77
Hospitality Design - December 2017 - 78
Hospitality Design - December 2017 - Textiles
Hospitality Design - December 2017 - 80
Hospitality Design - December 2017 - 81
Hospitality Design - December 2017 - 82
Hospitality Design - December 2017 - 83
Hospitality Design - December 2017 - Special Feature: Cultural Impact
Hospitality Design - December 2017 - 85
Hospitality Design - December 2017 - 86
Hospitality Design - December 2017 - 87
Hospitality Design - December 2017 - 88
Hospitality Design - December 2017 - 89
Hospitality Design - December 2017 - 90
Hospitality Design - December 2017 - 91
Hospitality Design - December 2017 - 92
Hospitality Design - December 2017 - 93
Hospitality Design - December 2017 - 94
Hospitality Design - December 2017 - 95
Hospitality Design - December 2017 - 96
Hospitality Design - December 2017 - 97
Hospitality Design - December 2017 - 98
Hospitality Design - December 2017 - 99
Hospitality Design - December 2017 - 100
Hospitality Design - December 2017 - 101
Hospitality Design - December 2017 - 102
Hospitality Design - December 2017 - 103
Hospitality Design - December 2017 - 104
Hospitality Design - December 2017 - 105
Hospitality Design - December 2017 - 106
Hospitality Design - December 2017 - 107
Hospitality Design - December 2017 - 108
Hospitality Design - December 2017 - 109
Hospitality Design - December 2017 - 110
Hospitality Design - December 2017 - Projects
Hospitality Design - December 2017 - The Hoxton, Paris
Hospitality Design - December 2017 - 113
Hospitality Design - December 2017 - 114
Hospitality Design - December 2017 - 115
Hospitality Design - December 2017 - Kimpton De Witt
Hospitality Design - December 2017 - 117
Hospitality Design - December 2017 - 118
Hospitality Design - December 2017 - 119
Hospitality Design - December 2017 - Hotel Henry
Hospitality Design - December 2017 - 121
Hospitality Design - December 2017 - 122
Hospitality Design - December 2017 - 123
Hospitality Design - December 2017 - 124
Hospitality Design - December 2017 - 125
Hospitality Design - December 2017 - Ad Index
Hospitality Design - December 2017 - 127
Hospitality Design - December 2017 - Back Space: Mary Alice Palmer
Hospitality Design - December 2017 - Cover3
Hospitality Design - December 2017 - Cover4
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