Hospitality Design - June 2018 - 42

advertorial

Q&A

with

rick sequeira
Vice President, Hospitality
Serta Simmons Bedding
Rick brings 32 years of hospitality sales, product
development and manufacturing experience to
his role as Vice President of the Serta Simmons
Hospitality business. He has had the privilege of
working with the industry's most successful hotel
brands, developing mattress standards that deliver
a solid return on investment for owners, while
providing guests with an innovative, exceptional
sleep experience.

What are your company's best practices?
Serta Simmons Bedding is the largest bedding
manufacturer in North America, the company
behind the iconic Serta® and Simmons
Beautyrest® brands. We continually invest in and
innovate around the way we deliver great sleep.
Our research centers, and the sleep scientists
leading them, work hard to develop and deliver
innovative sleep solutions to exceed hospitality
and commercial standards - and delight guests.

Are there any products in particular that
have gained significant traction in the
hotel industry?
The latest innovation in mattress technology is
all about temperature management - from the
inside out. Our Beautyrest® Hospitality lineup
features an exclusive temperature management
design. DualCool™ fiber technology provides the
first layer of temperature control, absorbing and
wicking away moisture. Below that, AirCool®
foams allow for the circulation of air, keeping
heat from accumulating in the mattress. Coupled
with the support and motion control delivered by
our exclusive Beautyrest® Pocked Coil®, all of this
technology keeps the bed cooler, ensures lasting
performance and allows guests to sleep more
comfortably.

How would you describe your business in
one sentence?
With distinctive, comfortable and durable bedding
solutions, we help customers fulfill their promise
to deliver an exceptional and comfortable night's
sleep to guests - night after night, stay after stay.

www.simmonshospitality.com

What differentiates your company from
its competitors?
Hospitality has always been an extension of our
brand. We understand the needs of our customers
and have been working closely with them for

042

June 2018 hospitalitydesign.com

decades to deliver sleep solutions that exceed
guest expectations. Our sleep technologies
are designed to be commercial-grade, so
they provide the reliable performance and
durability our customers demand. We also offer
exceptional warranties and customer service to
minimize their business disruptions.

What makes hospitality sleep
technology unique?
Due to the extensive use and wear hospitality
products endure, strict adherence to brand
guidelines and testing is critical to hotel
customers. At Serta Simmons bedding, all
bedding technology components undergo
extensive, rigorous testing to ensure they meet
or exceed hospitality standards. We test fabrics,
for elongation, stretch, durability and snagging.
We assess the compliance of the foams,
Pocketed Coil® technology, as well as the overall
durability of all bedding components. All foams
are CertiPur-US® and do not contain ozone
depleters; PBDE flame retardants; mercury,
lead or other heavy metals; formaldehyde;
and phthalates and are certified to have low
Volatile Organic Compound (VOC) emissions.
All Simmons fabrics also meet Oeko-Tex 100
standards, internationally recognized safety
guidelines for harmful substances.

What do you like best about working in
the hotel industry?
The hospitality industry is very dynamic.
Every aspect of our business relies on the
strength of our partnerships - with hotel
brands, owner groups, individual owners and
suppliers. We invest time and resources to
intimately understand our customers' business
needs, goals and how they define success. Our
approach to innovation begins and ends with
collaboration. We strive to develop bedding
solutions that provide comfortable, reliable
performance from their first day in a hotel room
to their last. Without innovation, we are just
another bedding company and that's not what
we strive to be.


http://www.simmonshospitality.com http://www.hospitalitydesign.com

Table of Contents for the Digital Edition of Hospitality Design - June 2018

Hospitality Design - June 2018
Contents
Online TOC
From the Editor
Behind the Design
People: CitySCENE: Chicago
Perspectives
Sketchbook
5 Questions for Brad Wilson
Products
Designer Profile: Windy Chien
Outdoor Furniture
Wallcoverings
Casegoods
Bedding
HD Awards: Projects
HD Awards: Nightlife
HD Awards: Products
Ad Index
Back Space: Chris Sheffield
Hospitality Design - June 2018 - Intro
Hospitality Design - June 2018 - Hospitality Design - June 2018
Hospitality Design - June 2018 - Cover2
Hospitality Design - June 2018 - 1
Hospitality Design - June 2018 - 2
Hospitality Design - June 2018 - 3
Hospitality Design - June 2018 - 4
Hospitality Design - June 2018 - 5
Hospitality Design - June 2018 - 6
Hospitality Design - June 2018 - 7
Hospitality Design - June 2018 - 8
Hospitality Design - June 2018 - Contents
Hospitality Design - June 2018 - 10
Hospitality Design - June 2018 - 11
Hospitality Design - June 2018 - 12
Hospitality Design - June 2018 - Online TOC
Hospitality Design - June 2018 - 14
Hospitality Design - June 2018 - 15
Hospitality Design - June 2018 - 16
Hospitality Design - June 2018 - 17
Hospitality Design - June 2018 - From the Editor
Hospitality Design - June 2018 - 19
Hospitality Design - June 2018 - 20
Hospitality Design - June 2018 - 21
Hospitality Design - June 2018 - 22
Hospitality Design - June 2018 - 23
Hospitality Design - June 2018 - Behind the Design
Hospitality Design - June 2018 - 25
Hospitality Design - June 2018 - 26
Hospitality Design - June 2018 - 27
Hospitality Design - June 2018 - People: CitySCENE: Chicago
Hospitality Design - June 2018 - 29
Hospitality Design - June 2018 - 30
Hospitality Design - June 2018 - 31
Hospitality Design - June 2018 - 32
Hospitality Design - June 2018 - Perspectives
Hospitality Design - June 2018 - 34
Hospitality Design - June 2018 - 35
Hospitality Design - June 2018 - 36
Hospitality Design - June 2018 - Sketchbook
Hospitality Design - June 2018 - 38
Hospitality Design - June 2018 - 39
Hospitality Design - June 2018 - 40
Hospitality Design - June 2018 - 41
Hospitality Design - June 2018 - 42
Hospitality Design - June 2018 - 43
Hospitality Design - June 2018 - 44
Hospitality Design - June 2018 - 5 Questions for Brad Wilson
Hospitality Design - June 2018 - 46
Hospitality Design - June 2018 - 47
Hospitality Design - June 2018 - 48
Hospitality Design - June 2018 - 49
Hospitality Design - June 2018 - 50
Hospitality Design - June 2018 - Products
Hospitality Design - June 2018 - 52
Hospitality Design - June 2018 - Designer Profile: Windy Chien
Hospitality Design - June 2018 - 54
Hospitality Design - June 2018 - 55
Hospitality Design - June 2018 - 56
Hospitality Design - June 2018 - Outdoor Furniture
Hospitality Design - June 2018 - 58
Hospitality Design - June 2018 - 59
Hospitality Design - June 2018 - 60
Hospitality Design - June 2018 - 61
Hospitality Design - June 2018 - 62
Hospitality Design - June 2018 - Wallcoverings
Hospitality Design - June 2018 - 64
Hospitality Design - June 2018 - 65
Hospitality Design - June 2018 - 66
Hospitality Design - June 2018 - Casegoods
Hospitality Design - June 2018 - 68
Hospitality Design - June 2018 - 69
Hospitality Design - June 2018 - 70
Hospitality Design - June 2018 - 71
Hospitality Design - June 2018 - 72
Hospitality Design - June 2018 - Bedding
Hospitality Design - June 2018 - 74
Hospitality Design - June 2018 - 75
Hospitality Design - June 2018 - 76
Hospitality Design - June 2018 - 77
Hospitality Design - June 2018 - 78
Hospitality Design - June 2018 - 79
Hospitality Design - June 2018 - 80
Hospitality Design - June 2018 - HD Awards: Projects
Hospitality Design - June 2018 - 82
Hospitality Design - June 2018 - 83
Hospitality Design - June 2018 - 84
Hospitality Design - June 2018 - 85
Hospitality Design - June 2018 - 86
Hospitality Design - June 2018 - 87
Hospitality Design - June 2018 - 88
Hospitality Design - June 2018 - 89
Hospitality Design - June 2018 - 90
Hospitality Design - June 2018 - 91
Hospitality Design - June 2018 - 92
Hospitality Design - June 2018 - 93
Hospitality Design - June 2018 - 94
Hospitality Design - June 2018 - 95
Hospitality Design - June 2018 - 96
Hospitality Design - June 2018 - 97
Hospitality Design - June 2018 - 98
Hospitality Design - June 2018 - 99
Hospitality Design - June 2018 - 100
Hospitality Design - June 2018 - 101
Hospitality Design - June 2018 - 102
Hospitality Design - June 2018 - 103
Hospitality Design - June 2018 - 104
Hospitality Design - June 2018 - 105
Hospitality Design - June 2018 - 106
Hospitality Design - June 2018 - 107
Hospitality Design - June 2018 - 108
Hospitality Design - June 2018 - 109
Hospitality Design - June 2018 - 110
Hospitality Design - June 2018 - 111
Hospitality Design - June 2018 - 112
Hospitality Design - June 2018 - 113
Hospitality Design - June 2018 - 114
Hospitality Design - June 2018 - 115
Hospitality Design - June 2018 - 116
Hospitality Design - June 2018 - 117
Hospitality Design - June 2018 - 118
Hospitality Design - June 2018 - 119
Hospitality Design - June 2018 - 120
Hospitality Design - June 2018 - 121
Hospitality Design - June 2018 - 122
Hospitality Design - June 2018 - 123
Hospitality Design - June 2018 - 124
Hospitality Design - June 2018 - 125
Hospitality Design - June 2018 - 126
Hospitality Design - June 2018 - 127
Hospitality Design - June 2018 - 128
Hospitality Design - June 2018 - 129
Hospitality Design - June 2018 - 130
Hospitality Design - June 2018 - 131
Hospitality Design - June 2018 - 132
Hospitality Design - June 2018 - 133
Hospitality Design - June 2018 - 134
Hospitality Design - June 2018 - 135
Hospitality Design - June 2018 - 136
Hospitality Design - June 2018 - HD Awards: Nightlife
Hospitality Design - June 2018 - 138
Hospitality Design - June 2018 - 139
Hospitality Design - June 2018 - 140
Hospitality Design - June 2018 - 141
Hospitality Design - June 2018 - 142
Hospitality Design - June 2018 - 143
Hospitality Design - June 2018 - 144
Hospitality Design - June 2018 - HD Awards: Products
Hospitality Design - June 2018 - 146
Hospitality Design - June 2018 - 147
Hospitality Design - June 2018 - 148
Hospitality Design - June 2018 - 149
Hospitality Design - June 2018 - 150
Hospitality Design - June 2018 - 151
Hospitality Design - June 2018 - 152
Hospitality Design - June 2018 - 153
Hospitality Design - June 2018 - 154
Hospitality Design - June 2018 - 155
Hospitality Design - June 2018 - 156
Hospitality Design - June 2018 - 157
Hospitality Design - June 2018 - 158
Hospitality Design - June 2018 - 159
Hospitality Design - June 2018 - 160
Hospitality Design - June 2018 - 161
Hospitality Design - June 2018 - 162
Hospitality Design - June 2018 - 163
Hospitality Design - June 2018 - 164
Hospitality Design - June 2018 - 165
Hospitality Design - June 2018 - Ad Index
Hospitality Design - June 2018 - 167
Hospitality Design - June 2018 - Back Space: Chris Sheffield
Hospitality Design - June 2018 - Cover3
Hospitality Design - June 2018 - Cover4
http://www.nxtbook.com/nxtbooks/hd/fall2019
http://www.nxtbook.com/nxtbooks/hd/201910
http://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2019
http://www.nxtbook.com/nxtbooks/hd/201909
http://www.nxtbook.com/nxtbooks/hd/201908
http://www.nxtbook.com/nxtbooks/hd/201907
http://www.nxtbook.com/nxtbooks/hd/201906
http://www.nxtbook.com/nxtbooks/hd/201905
http://www.nxtbook.com/nxtbooks/hd/20190304
http://www.nxtbook.com/nxtbooks/hd/201902
http://www.nxtbook.com/nxtbooks/hd/201901
http://www.nxtbook.com/nxtbooks/hd/201812
http://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2018
http://www.nxtbook.com/nxtbooks/hd/201811
http://www.nxtbook.com/nxtbooks/hd/201810
http://www.nxtbook.com/nxtbooks/hd/201809
http://www.nxtbook.com/nxtbooks/hd/201808
http://www.nxtbook.com/nxtbooks/hd/201807
http://www.nxtbook.com/nxtbooks/hd/201806
http://www.nxtbook.com/nxtbooks/hd/201805
http://www.nxtbook.com/nxtbooks/hd/201803
http://www.nxtbook.com/nxtbooks/hd/201802
http://www.nxtbook.com/nxtbooks/hd/201801
http://www.nxtbook.com/nxtbooks/hd/201712
http://www.nxtbook.com/nxtbooks/hd/201711
http://www.nxtbook.com/nxtbooks/hd/201710
http://www.nxtbook.com/nxtbooks/hd/201709
http://www.nxtbook.com/nxtbooks/hd/201708
http://www.nxtbook.com/nxtbooks/hd/201707
http://www.nxtbook.com/nxtbooks/hd/201706
http://www.nxtbook.com/nxtbooks/hd/201705
http://www.nxtbook.com/nxtbooks/hd/20170304
http://www.nxtbook.com/nxtbooks/hd/201702
http://www.nxtbook.com/nxtbooks/hd/201701
http://www.nxtbook.com/nxtbooks/hd/201612
http://www.nxtbook.com/nxtbooks/hd/201611
http://www.nxtbook.com/nxtbooks/hd/201610
http://www.nxtbook.com/nxtbooks/hd/201609
http://www.nxtbook.com/nxtbooks/hd/201608
http://www.nxtbook.com/nxtbooks/hd/201607
http://www.nxtbook.com/nxtbooks/hd/201606
http://www.nxtbook.com/nxtbooks/hd/201605
http://www.nxtbook.com/nxtbooks/hd/20160304
http://www.nxtbook.com/nxtbooks/hd/20160102
http://www.nxtbook.com/nxtbooks/hd/201512
http://www.nxtbook.com/nxtbooks/hd/201511
http://www.nxtbook.com/nxtbooks/hd/201510
http://www.nxtbook.com/nxtbooks/hd/201509
http://www.nxtbook.com/nxtbooks/hd/201508
http://www.nxtbook.com/nxtbooks/hd/201507
http://www.nxtbook.com/nxtbooks/hd/201506
http://www.nxtbook.com/nxtbooks/hd/expo2015_showguide
http://www.nxtbook.com/nxtbooks/hd/201505
http://www.nxtbook.com/nxtbooks/hd/20150304
http://www.nxtbook.com/nxtbooks/hd/20150102
http://www.nxtbook.com/nxtbooks/hd/201412
http://www.nxtbook.com/nxtbooks/hd/201411
http://www.nxtbook.com/nxtbooks/hd/201410
http://www.nxtbook.com/nxtbooks/hd/201409
http://www.nxtbook.com/nxtbooks/hd/201408
http://www.nxtbook.com/nxtbooks/hd/201407
http://www.nxtbook.com/nxtbooks/hd/201406
http://www.nxtbook.com/nxtbooks/hd/20140506
http://www.nxtbook.com/nxtbooks/hd/expo2014_showguide
http://www.nxtbook.com/nxtbooks/hd/20140304
http://www.nxtbook.com/nxtbooks/hd/20140102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201312
http://www.nxtbook.com/nxtbooks/nielsen/hd_201311
http://www.nxtbook.com/nxtbooks/nielsen/hd_201310
http://www.nxtbook.com/nxtbooks/nielsen/hd_201309
http://www.nxtbook.com/nxtbooks/nielsen/hd_201308
http://www.nxtbook.com/nxtbooks/nielsen/hd_201307
http://www.nxtbook.com/nxtbooks/nielsen/hd_201306
http://www.nxtbook.com/nxtbooks/nielsen/hd_201305
http://www.nxtbook.com/nxtbooks/nielsen/hd_20130304
http://www.nxtbook.com/nxtbooks/nielsen/hd_20130102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201212
http://www.nxtbook.com/nxtbooks/nielsen/hd_201211
http://www.nxtbook.com/nxtbooks/nielsen/hd_201210
http://www.nxtbook.com/nxtbooks/nielsen/hd_201209
http://www.nxtbook.com/nxtbooks/nielsen/hd_201208
http://www.nxtbook.com/nxtbooks/nielsen/hd_201207
http://www.nxtbook.com/nxtbooks/nielsen/hd_20120506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201204
http://www.nxtbook.com/nxtbooks/nielsen/hd_201203
http://www.nxtbook.com/nxtbooks/nielsen/hd_20120102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201112
http://www.nxtbook.com/nxtbooks/nielsen/hd_201111
http://www.nxtbook.com/nxtbooks/nielsen/hd_201110
http://www.nxtbook.com/nxtbooks/nielsen/hd_201109
http://www.nxtbook.com/nxtbooks/nielsen/hd_201108
http://www.nxtbook.com/nxtbooks/nielsen/hd_201107
http://www.nxtbook.com/nxtbooks/nielsen/hd_20110506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201104
http://www.nxtbook.com/nxtbooks/nielsen/hd_201103
http://www.nxtbook.com/nxtbooks/nielsen/hd_20110102
http://www.nxtbook.com/nxtbooks/nielsen/hd_20101112
http://www.nxtbook.com/nxtbooks/nielsen/hd_201010
http://www.nxtbook.com/nxtbooks/nielsen/hd_201009
http://www.nxtbook.com/nxtbooks/nielsen/hd_201008
http://www.nxtbook.com/nxtbooks/nielsen/hd_201007
http://www.nxtbook.com/nxtbooks/nielsen/hd_20100506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201004
http://www.nxtbook.com/nxtbooks/nielsen/hd_201003
http://www.nxtbook.com/nxtbooks/nielsen/hd_201001
http://www.nxtbook.com/nxtbooks/nielsen/hd_200912
http://www.nxtbook.com/nxtbooks/nielsen/hd_200911
http://www.nxtbook.com/nxtbooks/nielsen/hd_200910
http://www.nxtbook.com/nxtbooks/nielsen/hd_200909
http://www.nxtbook.com/nxtbooks/nielsen/hd_200908
http://www.nxtbook.com/nxtbooks/nielsen/hd_200907
http://www.nxtbook.com/nxtbooks/nielsen/hd_20090506
http://www.nxtbook.com/nxtbooks/nielsen/hd_200904
http://www.nxtbookMEDIA.com