Hospitality Design - July 2018 - 128

A rendering of the W Aspen lobby, a collaboration
with Nemaworkshop and Rowland + Broughton

martin ablaza
Global Design Director, Luxury Brands
Marriott International, New York
While he may not have been "aware of design as a profession until
high school," Martin Ablaza's childhood in Manila and Los Angeles
wasn't without creative energy. Turning silk pocket squares into
cocktail outfits for his sister's dolls and sponge-painting his bathroom
in sunset tones, "I started to display a tendency to modify my
surroundings to fit my vision" at a young age, he says. Ablaza later
entered a local fashion design competition at 17, and then attended
Parsons School of Design in New York with the intention of studying
fashion, but "found that product design would give me access to a
wider range of materials, scales, and platforms," he says.
Yet, graduating right before the recession in 2005 delivered
an immediate reality check, as Ablaza watched "my peers drop
[from jobs] one by one shortly after." He adds: "So many talented
people never stood a chance." After a summer working on bespoke
summer homes in the Hamptons for Pierre Bouguennec's Boum
Design studio, Ablaza credits Gucci-where he designed flagship
A rendering of the Gucci
flagship on New York's
Fifth Avenue

128

July 2018 hospitalitydesign.com

stores in New York and Rome-for "setting the bar for aesthetic and
conceptual excellence." The job not only "fed my love for fashion
and immersive experiences," he explains, but built a portfolio that
paved the way for his next role at Starwood Hotels in 2009, where
he rose to associate design director and worked closely with the
W brand, cementing his shift from fashion to hospitality. "Travel
is a transformative experience," he says. "Hospitality, when done
right, is the stage for that experience." In fact, as a child, he recalls
going to Sunday brunch at the Peninsula Manila, a ritual with his
grandmother. "Manila in the 1990s was framed by rolling blackouts,
political instability, and an economic downturn, so these Sundays
took you away from that into a world that was grand and glamorous."
After the recent Marriott-Starwood merger, Ablaza took on
the role of global design director, where he now oversees St. Regis,
JW Marriott, Ritz-Carlton, Ritz-Carlton Reserve, and the Luxury
Collection. Of his many projects, Ablaza is looking forward to
the W Aspen (a collaboration with Nemaworkshop and Rowland
+ Broughton), where he introduced bunk rooms-a first for the
brand. "It rethinks the traditional norms of luxury," he points out,
"which should bring an element of youthful fun and vitality to the
current social dynamics of the luxury resort town." Beyond "caffeine
and challenging preconceived notions," he credits his success to
"knowing your worth and never having to compromise on it."



Hospitality Design - July 2018

Table of Contents for the Digital Edition of Hospitality Design - July 2018

Hospitality Design - July 2018
Contents
Online TOC
From the Editor
HD Siteseeing
HD Awards
Perspectives
Sketchbook
Inspiration: Inside Out
Trends: Fast Casual
Interview: Alexandra and Anthony Champalimaud
5 Questions for Patrick Denihan
Products
Profile: Gabriel Scott
Lighting
Seating
Bath
Flooring
HD Expo Recap
From the Show Director
People
IIDA/HD Product Design Competition Awards
Conference Highlights
Wave of the Future
Martin Ablaza
Curioso
Nicemakers
Brittney Hart
One Plus Partnership
Studio MAI
Pure Genius
The Tastemakers: Daniel Humm + Will Guidara
The Preservationists: ASH NYC
The Curators: Space Copenhagen
The Maverick: Raul Leal
The Storyteller: André Fu
The Free Spirit: Magdalena Sartori
The Veterans: EDG
The Master of Luxury: Pierre-Yves Rochon
The King of Clubs: Nick McCabe
The New Kids on the Block: Bowler James Brindley
Ad Index
Back Space: Kate Rohrer
Hospitality Design - July 2018 - Intro
Hospitality Design - July 2018 - Hospitality Design - July 2018
Hospitality Design - July 2018 - Cover2
Hospitality Design - July 2018 - 1
Hospitality Design - July 2018 - 2
Hospitality Design - July 2018 - 3
Hospitality Design - July 2018 - 4
Hospitality Design - July 2018 - 5
Hospitality Design - July 2018 - 6
Hospitality Design - July 2018 - 7
Hospitality Design - July 2018 - 8
Hospitality Design - July 2018 - Contents
Hospitality Design - July 2018 - 10
Hospitality Design - July 2018 - 11
Hospitality Design - July 2018 - 12
Hospitality Design - July 2018 - Online TOC
Hospitality Design - July 2018 - 14
Hospitality Design - July 2018 - 15
Hospitality Design - July 2018 - 16
Hospitality Design - July 2018 - 17
Hospitality Design - July 2018 - From the Editor
Hospitality Design - July 2018 - 19
Hospitality Design - July 2018 - 20
Hospitality Design - July 2018 - 21
Hospitality Design - July 2018 - 22
Hospitality Design - July 2018 - 23
Hospitality Design - July 2018 - HD Siteseeing
Hospitality Design - July 2018 - 25
Hospitality Design - July 2018 - 26
Hospitality Design - July 2018 - 27
Hospitality Design - July 2018 - HD Awards
Hospitality Design - July 2018 - 29
Hospitality Design - July 2018 - 30
Hospitality Design - July 2018 - 31
Hospitality Design - July 2018 - 32
Hospitality Design - July 2018 - 33
Hospitality Design - July 2018 - 34
Hospitality Design - July 2018 - 35
Hospitality Design - July 2018 - 36
Hospitality Design - July 2018 - Perspectives
Hospitality Design - July 2018 - 38
Hospitality Design - July 2018 - 39
Hospitality Design - July 2018 - 40
Hospitality Design - July 2018 - Sketchbook
Hospitality Design - July 2018 - 42
Hospitality Design - July 2018 - 43
Hospitality Design - July 2018 - 44
Hospitality Design - July 2018 - 45
Hospitality Design - July 2018 - 46
Hospitality Design - July 2018 - 47
Hospitality Design - July 2018 - 48
Hospitality Design - July 2018 - Inspiration: Inside Out
Hospitality Design - July 2018 - 50
Hospitality Design - July 2018 - 51
Hospitality Design - July 2018 - 52
Hospitality Design - July 2018 - 53
Hospitality Design - July 2018 - 54
Hospitality Design - July 2018 - Trends: Fast Casual
Hospitality Design - July 2018 - 56
Hospitality Design - July 2018 - 57
Hospitality Design - July 2018 - 58
Hospitality Design - July 2018 - 59
Hospitality Design - July 2018 - 60
Hospitality Design - July 2018 - Interview: Alexandra and Anthony Champalimaud
Hospitality Design - July 2018 - 62
Hospitality Design - July 2018 - 63
Hospitality Design - July 2018 - 64
Hospitality Design - July 2018 - 65
Hospitality Design - July 2018 - 66
Hospitality Design - July 2018 - 67
Hospitality Design - July 2018 - 5 Questions for Patrick Denihan
Hospitality Design - July 2018 - 69
Hospitality Design - July 2018 - 70
Hospitality Design - July 2018 - 71
Hospitality Design - July 2018 - 72
Hospitality Design - July 2018 - Products
Hospitality Design - July 2018 - 74
Hospitality Design - July 2018 - 75
Hospitality Design - July 2018 - 76
Hospitality Design - July 2018 - Profile: Gabriel Scott
Hospitality Design - July 2018 - 78
Hospitality Design - July 2018 - 79
Hospitality Design - July 2018 - 80
Hospitality Design - July 2018 - Lighting
Hospitality Design - July 2018 - 82
Hospitality Design - July 2018 - 83
Hospitality Design - July 2018 - 84
Hospitality Design - July 2018 - Seating
Hospitality Design - July 2018 - 86
Hospitality Design - July 2018 - 87
Hospitality Design - July 2018 - 88
Hospitality Design - July 2018 - 89
Hospitality Design - July 2018 - 90
Hospitality Design - July 2018 - 91
Hospitality Design - July 2018 - 92
Hospitality Design - July 2018 - Bath
Hospitality Design - July 2018 - 94
Hospitality Design - July 2018 - 95
Hospitality Design - July 2018 - 96
Hospitality Design - July 2018 - 97
Hospitality Design - July 2018 - 98
Hospitality Design - July 2018 - Flooring
Hospitality Design - July 2018 - 100
Hospitality Design - July 2018 - 101
Hospitality Design - July 2018 - 102
Hospitality Design - July 2018 - HD Expo Recap
Hospitality Design - July 2018 - From the Show Director
Hospitality Design - July 2018 - 105
Hospitality Design - July 2018 - 106
Hospitality Design - July 2018 - People
Hospitality Design - July 2018 - 108
Hospitality Design - July 2018 - 109
Hospitality Design - July 2018 - 110
Hospitality Design - July 2018 - IIDA/HD Product Design Competition Awards
Hospitality Design - July 2018 - 112
Hospitality Design - July 2018 - 113
Hospitality Design - July 2018 - 114
Hospitality Design - July 2018 - 115
Hospitality Design - July 2018 - 116
Hospitality Design - July 2018 - 117
Hospitality Design - July 2018 - 118
Hospitality Design - July 2018 - Conference Highlights
Hospitality Design - July 2018 - 120
Hospitality Design - July 2018 - 121
Hospitality Design - July 2018 - 122
Hospitality Design - July 2018 - 123
Hospitality Design - July 2018 - 124
Hospitality Design - July 2018 - 125
Hospitality Design - July 2018 - 126
Hospitality Design - July 2018 - Wave of the Future
Hospitality Design - July 2018 - Martin Ablaza
Hospitality Design - July 2018 - 129
Hospitality Design - July 2018 - Curioso
Hospitality Design - July 2018 - 131
Hospitality Design - July 2018 - Nicemakers
Hospitality Design - July 2018 - 133
Hospitality Design - July 2018 - Brittney Hart
Hospitality Design - July 2018 - 135
Hospitality Design - July 2018 - One Plus Partnership
Hospitality Design - July 2018 - 137
Hospitality Design - July 2018 - Studio MAI
Hospitality Design - July 2018 - 139
Hospitality Design - July 2018 - 140
Hospitality Design - July 2018 - Pure Genius
Hospitality Design - July 2018 - The Tastemakers: Daniel Humm + Will Guidara
Hospitality Design - July 2018 - 143
Hospitality Design - July 2018 - The Preservationists: ASH NYC
Hospitality Design - July 2018 - 145
Hospitality Design - July 2018 - The Curators: Space Copenhagen
Hospitality Design - July 2018 - 147
Hospitality Design - July 2018 - The Maverick: Raul Leal
Hospitality Design - July 2018 - 149
Hospitality Design - July 2018 - The Storyteller: André Fu
Hospitality Design - July 2018 - 151
Hospitality Design - July 2018 - The Free Spirit: Magdalena Sartori
Hospitality Design - July 2018 - 153
Hospitality Design - July 2018 - The Veterans: EDG
Hospitality Design - July 2018 - 155
Hospitality Design - July 2018 - The Master of Luxury: Pierre-Yves Rochon
Hospitality Design - July 2018 - 157
Hospitality Design - July 2018 - The King of Clubs: Nick McCabe
Hospitality Design - July 2018 - 159
Hospitality Design - July 2018 - The New Kids on the Block: Bowler James Brindley
Hospitality Design - July 2018 - 161
Hospitality Design - July 2018 - 162
Hospitality Design - July 2018 - 163
Hospitality Design - July 2018 - 164
Hospitality Design - July 2018 - 165
Hospitality Design - July 2018 - Ad Index
Hospitality Design - July 2018 - 167
Hospitality Design - July 2018 - Back Space: Kate Rohrer
Hospitality Design - July 2018 - Cover3
Hospitality Design - July 2018 - Cover4
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