Healthcare Design - January 2014 - 10


MONITOR
Edited by Anne DiNardo

Future forward:
Highlights from the
2013 Healthcare Design
Conference
The annual Healthcare Design Conference
celebrated its 11th year in November 2013
at the Gaylord Palms Resort in Orlando,
Fla. Throughout its four days of educational
sessions, workshops, and tours, many of the
topics covered looked toward the future and
how issues like technology and patientcentered design will play a role in how facilities are planned, designed, and constructed.
Opening keynoter Thomas Goetz, an entrepreneur in residence at the Robert Wood
Johnson Foundation and author of "The
Decision Tree," framed his talk by equating
design to technology, looking at how the
healthcare landscape is challenged by the
struggle between "hardware" (such as buildings or furniture) and "software" solutions
(meaning people, as well as their emotions
and experiences).
As an example, he discussed noise levels
in a facility, much of which come from equip-

ment and devices that are great at alerting
the staff when something's wrong but often
go off unnecessarily. Usually, a "hardware
solution" is used-turning off the equipment
or ignoring the beeps-rather than looking at
a more effective approach, such as sending
alarm notices directly to nurses and physicians
via pagers in place of creating noise in patient
areas.
Looking at the big picture, Goetz says the
future should involve more opportunities for
these types of solutions. "The soft stuff can be
elusive," he said. "But if we can get a grasp on
it, we can make some change."
On day two of the conference, Michael
Murphy, executive director and co-founder of
MASS Design Group, was given The Center for
Health Design's 2013 Changemaker Award in
recognition of his firm's work transforming the
healthcare built environment in Rwanda and
other developing countries. During a Q&A with
Rosalyn Cama, president and principal interior
designer at Cama Inc. (New Haven, Conn.),
Murphy discussed how his experiences can be
translated to projects in the U.S. and abroad.
Murphy advised to start by asking questions
to gain an understanding of what an organization wants to achieve, in order to best explain
how design can provide a solution. "The more

ERIC CAMDEN/GLOBAL PHOTO ASSOCIATES

Top: Keynote speaker Thomas Goetz. Above: The
2013 Changemaker Award winner MASS Design
Group's Michael Murphy with Rosalyn Cama of
Cama Inc. Top, right: The HCD 10 honorees took
the stage during the awards luncheon. Right:
Editor-in-chief Kristin D. Zeit is escorted by "James
Bond" into the exhibit hall. Opposite: Scenes from
the Casino Royale networking event.

10

HCDmagazine.com 02.14


http://www.HCDmagazine.com

Table of Contents for the Digital Edition of Healthcare Design - January 2014

Contents
Healthcare Design - January 2014 - Cover1
Healthcare Design - January 2014 - Cover2
Healthcare Design - January 2014 - 1
Healthcare Design - January 2014 - 2
Healthcare Design - January 2014 - 3
Healthcare Design - January 2014 - Contents
Healthcare Design - January 2014 - 5
Healthcare Design - January 2014 - 6
Healthcare Design - January 2014 - 7
Healthcare Design - January 2014 - 8
Healthcare Design - January 2014 - 9
Healthcare Design - January 2014 - 10
Healthcare Design - January 2014 - 11
Healthcare Design - January 2014 - 12
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Healthcare Design - January 2014 - 14
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Healthcare Design - January 2014 - Cover3
Healthcare Design - January 2014 - Cover4
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