Healthcare Design - March 2016 - 6


E EDITORIAL | 03.16
Editor-in-Chief Kristin D. Zeit
kristin.zeit@emeraldexpo.com; 513.717.1155
Executive Editor Jennifer Kovacs Silvis
jennifer.silvis@emeraldexpo.com; 216.373.1230
Senior Editor Anne DiNardo
anne.dinardo@emeraldexpo.com; 513.717.1156
Associate Editor Shandi Matambanadzo
shandi.matambanadzo@emeraldexpo.com; 216.373.1215
Art Director Rebecca DeNeau
Production Director Nan McDowell
Production Manager Terri Hill
terri.hill@emeraldexpo.com; 770.291.5481
Marketing Director Sarah Varner
Marketing Manager Mary Kay Thompson
Vice President/Content Doug Hope
Group Show Director Kevin Gaffney
Executive Vice President Joe Randall
ADVERTISING
Associate Publisher Colin Villone
colin.villone@emeraldexpo.com; 770.291.5413
National Account Manager Scott C. Goist
scott.goist@emeraldexpo.com; 216.288.4170
Account Manager Paul Bienkowski
pbienkowski@cox.net; 860.644.3861
Account Manager Liliana Connolly
lil@viscidi.com; 781.431.1320
Account Manager Phil Viscidi
phil@viscidi.com; 781.431.1320
Account Manager Phyllis Viscidi
phyllis@viscidi.com; 781.431.1320
Director, Special Projects Donna Paglia
donna.paglia@emeraldexpo.com; 216.373.1210
Directory Manager Elana Ben-Tor
elana.bentor@emeraldexpo.com; 216.373.1202
REPRINTS & E-PRINTS
The YGS Group
reprints@theygsgroup.com
800.290.5460
CUSTOMER SERVICE/SUBSCRIPTIONS
Call: 888.222.9176, email: hcd.emerald@ads-g.info,
or visit: healthcaredesignmagazine.com/page2/subscribe
REUSE PERMISSIONS
Copyright Clearance Center
info@copyright.com Ph: 978.750.8400
Fax: 978.646.8600
PUBLISHED BY

Chief Executive Officer and President David Loechner
Chief Financial Officer and Treasurer Philip Evans
Chief Information Officer Bill Charles
Vice President, General Counsel and Secretary David Gosling
Senior Vice President, Operations Lori Jenks
Senior Vice President, Digital Teresa Reilly
Senior Vice President, Marketing Services Joanne Wheatley
Vice President, Human Resources Eileen Deady
Vice President, Corporate Operations Denise Bashem
Healthcare Design is a trademark owned exclusively
by Emerald Expositions LLC. Copyright ©2016. Emerald
Expositions LLC. All rights reserved.
Healthcare Design, 812 Huron Road,
Suite 450, Cleveland, OH, 44115
website: HCDmagazine.com
FOUNDING PUBLISHER

President and CEO Debra J. Levin

6

48
HCDmagazine.com
HCDmagazine.com
03.16
07.15

Ride in the park
A healthcare visit is no trip to Disneyland. But could it be?
By Kristin D. Zeit
A hospital stay can often be described as an emotional roller coaster, an experience riddled
with loaded expectations, anticipation and uncertainty, moments of fear, and relief when it's all
over. But a real roller coaster-in a real amusement park-should be fun. And in a recent article
for Fast Company's Co.Design website (www.fastcodesign.com), designer Nick de la Mare of
the multidisciplinary firm Big Tomorrow explains why hospitals should embrace the theme park
approach.
The idea of a hospital as a 100 percent "fun" place is going to be a stretch for anyone, but
as de la Mare says, there's something to be said for creating a more immersive world that feels
like a positive journey, with a bit of magic thrown in along the way. We're certainly seeing that in
children's hospitals, both at home and abroad: In this issue, you can read about friendly faces in
digital form that follow kids along their way at Juliana Children's Hospital in The Netherlands (page
10) and Alder Hey Children's Hospital in England (page 30).
Adults are much more difficult to delight and distract. But it's worth trying. De la Mare talks
about experience planning at theme parks that includes varied rhythms-at Disney, he says,
"Architects mix 'decompression zones' in with the attractions to let people rest before finding
something new to explore"-and attention to a "good story" with a clear beginning, middle, and end.
In the examples he gives, his overall point is a good one: "Something that is typically cold and
impersonal becomes simple and human, not just while you're in the building, but before and after
your visit, within the larger context of your personal health." And even in the grown-up world of
healthcare, I believe we're starting to see this approach take root.
I think about my most recent mammogram in a newish center, where even for one simple
procedure in a pretty small office, there was a definite journey. From the general waiting room, I
was taken to a personal changing room, with a real door and a locker. From there, to another small
sitting area outside the procedure room. Then the procedure, an escort back to the changing
room, a discussion about what happens next, and clear signage to lead me out when I was ready.
It may seem small, but the details are everything. Soft gowns
that cover completely. Comfortable furniture. Gentle, warm
lighting. A mirror in the changing room. Clear instructions, prompt
service, and the feeling of being attended to.
Was it a trip to Disneyland? Of course not. But I've had
mammogram visits in the past that felt more like a haunted
house. It's comforting to see that we have a lot more to look
forward to just over the next hill. HCD

EDITORIAL ADVISORY BOARD
Hank Adams HDR John W. Andrews Leo A Daly Carolyn BaRoss Perkins+Will Jody Barry Adventist Care
Centers Jeffrey Brand Perkins Eastman Sam Burnette Earl Swensson Associates Sheila F. Cahnman
JumpGarden Consulting LLC Thomas W. Chessum CO Architects James Crispino Francis Cauffman
Christine Hester Devens AECOM Mary Frazier EwingCole Jocelyn Lum Frederick Tsoi/Kobus & Associates
Natalie Miovski Hagerty The Children's Hospital of Philadelphia Laurel Harrison Stantec Kari Houser
Gundersen Tri-County Hospital and Clinics Walter Jones MetroHealth System Julie Kent Trinity Health
Michael Lied GBBN Architects Jain Malkin Jain Malkin Inc. Mike McKay Erdman Don Orndoff Kaiser
Permanente Diane R.K. Osan FKP Architects Mark Patterson SmithGroupJJR Andrew Quirk Skanska
USA Building Pamela H. Redden University of Texas, Dell Medical School William D. Repichowskyj
MorrisSwitzer Environments for Health Joan Saba NBBJ Kim Shinn TLC Engineering for Architecture
Janet H. Sisolak UT MD Anderson Cancer Center Karl R. Sonnenberg Zimmer Gunsul Frasca Architects LLP
Steve Stokes CallisonRTKL Jeffrey C. Stouffer HKS Inc. Joseph Strauss Cleveland Clinic
Paul E. Strohm HOK Jocelyn Stroupe CannonDesign Don Thomas BWBR Roger S. Ulrich Chalmers
University of Technology Gary L. Vance Vance Consulting Christine Guzzo Vickery HGA Inc.


http://www.fastcodesign.com http://www.healthcaredesignmagazine.com/page2/subscribe http://www.HCDmagazine.com http://www.HCDmagazine.com

Table of Contents for the Digital Edition of Healthcare Design - March 2016

Healthcare Design - March 2016
Contents
hcdmagazine.com
Editorial
Show Talk
Monitor
Product Spotlight: Staff Spaces
The Center
Park Place
Globe Trotting
Back to Life
Operations
Special Supplement: Design Profiles
Product Gallery
First Look
Healthcare Design - March 2016 - Healthcare Design - March 2016
Healthcare Design - March 2016 - Cover2
Healthcare Design - March 2016 - 1
Healthcare Design - March 2016 - Contents
Healthcare Design - March 2016 - 3
Healthcare Design - March 2016 - hcdmagazine.com
Healthcare Design - March 2016 - 5
Healthcare Design - March 2016 - Editorial
Healthcare Design - March 2016 - 7
Healthcare Design - March 2016 - Show Talk
Healthcare Design - March 2016 - 9
Healthcare Design - March 2016 - Monitor
Healthcare Design - March 2016 - 11
Healthcare Design - March 2016 - 12
Healthcare Design - March 2016 - 13
Healthcare Design - March 2016 - 14
Healthcare Design - March 2016 - 15
Healthcare Design - March 2016 - 16
Healthcare Design - March 2016 - 17
Healthcare Design - March 2016 - 18
Healthcare Design - March 2016 - 19
Healthcare Design - March 2016 - 20
Healthcare Design - March 2016 - 21
Healthcare Design - March 2016 - 22
Healthcare Design - March 2016 - 23
Healthcare Design - March 2016 - Product Spotlight: Staff Spaces
Healthcare Design - March 2016 - 25
Healthcare Design - March 2016 - 26
Healthcare Design - March 2016 - 27
Healthcare Design - March 2016 - The Center
Healthcare Design - March 2016 - 29
Healthcare Design - March 2016 - Park Place
Healthcare Design - March 2016 - 31
Healthcare Design - March 2016 - 32
Healthcare Design - March 2016 - 33
Healthcare Design - March 2016 - 34
Healthcare Design - March 2016 - 35
Healthcare Design - March 2016 - 36
Healthcare Design - March 2016 - 37
Healthcare Design - March 2016 - Globe Trotting
Healthcare Design - March 2016 - 39
Healthcare Design - March 2016 - Back to Life
Healthcare Design - March 2016 - 41
Healthcare Design - March 2016 - 42
Healthcare Design - March 2016 - 43
Healthcare Design - March 2016 - 44
Healthcare Design - March 2016 - 45
Healthcare Design - March 2016 - 46
Healthcare Design - March 2016 - 47
Healthcare Design - March 2016 - Operations
Healthcare Design - March 2016 - 49
Healthcare Design - March 2016 - 50
Healthcare Design - March 2016 - 51
Healthcare Design - March 2016 - 52
Healthcare Design - March 2016 - Special Supplement: Design Profiles
Healthcare Design - March 2016 - 54
Healthcare Design - March 2016 - 55
Healthcare Design - March 2016 - 56
Healthcare Design - March 2016 - 57
Healthcare Design - March 2016 - 58
Healthcare Design - March 2016 - 59
Healthcare Design - March 2016 - 60
Healthcare Design - March 2016 - 61
Healthcare Design - March 2016 - 62
Healthcare Design - March 2016 - 63
Healthcare Design - March 2016 - 64
Healthcare Design - March 2016 - Product Gallery
Healthcare Design - March 2016 - 66
Healthcare Design - March 2016 - 67
Healthcare Design - March 2016 - 68
Healthcare Design - March 2016 - 69
Healthcare Design - March 2016 - 70
Healthcare Design - March 2016 - 71
Healthcare Design - March 2016 - First Look
Healthcare Design - March 2016 - Cover3
Healthcare Design - March 2016 - Cover4
http://www.nxtbook.com/nxtbooks/healthcaredesign/201911
http://www.nxtbook.com/nxtbooks/healthcaredesign/201910
http://www.nxtbook.com/nxtbooks/healthcaredesign/201909
http://www.nxtbook.com/nxtbooks/healthcaredesign/201908
http://www.nxtbook.com/nxtbooks/healthcaredesign/20190607
http://www.nxtbook.com/nxtbooks/healthcaredesign/201905
http://www.nxtbook.com/nxtbooks/healthcaredesign/201904
http://www.nxtbook.com/nxtbooks/healthcaredesign/201903
http://www.nxtbook.com/nxtbooks/healthcaredesign/201902
http://www.nxtbook.com/nxtbooks/healthcaredesign/201901
http://www.nxtbook.com/nxtbooks/healthcaredesign/201812
http://www.nxtbook.com/nxtbooks/healthcaredesign/201811
http://www.nxtbook.com/nxtbooks/healthcaredesign/201810
http://www.nxtbook.com/nxtbooks/healthcaredesign/201809
http://www.nxtbook.com/nxtbooks/healthcaredesign/201808
http://www.nxtbook.com/nxtbooks/healthcaredesign/20180607
http://www.nxtbook.com/nxtbooks/healthcaredesign/201805
http://www.nxtbook.com/nxtbooks/healthcaredesign/201804
http://www.nxtbook.com/nxtbooks/healthcaredesign/201803
http://www.nxtbook.com/nxtbooks/healthcaredesign/201802
http://www.nxtbook.com/nxtbooks/healthcaredesign/201801
http://www.nxtbook.com/nxtbooks/healthcaredesign/201712
http://www.nxtbook.com/nxtbooks/healthcaredesign/201711
http://www.nxtbook.com/nxtbooks/healthcaredesign/201710
http://www.nxtbook.com/nxtbooks/healthcaredesign/201709
http://www.nxtbook.com/nxtbooks/healthcaredesign/201708
http://www.nxtbook.com/nxtbooks/healthcaredesign/201706
http://www.nxtbook.com/nxtbooks/healthcaredesign/201705
http://www.nxtbook.com/nxtbooks/healthcaredesign/201704
http://www.nxtbook.com/nxtbooks/healthcaredesign/201703
http://www.nxtbook.com/nxtbooks/healthcaredesign/201702
http://www.nxtbook.com/nxtbooks/healthcaredesign/201701
http://www.nxtbook.com/nxtbooks/healthcaredesign/201612
http://www.nxtbook.com/nxtbooks/healthcaredesign/201611
http://www.nxtbook.com/nxtbooks/healthcaredesign/201610
http://www.nxtbook.com/nxtbooks/healthcaredesign/201609
http://www.nxtbook.com/nxtbooks/healthcaredesign/201608
http://www.nxtbook.com/nxtbooks/healthcaredesign/20160607
http://www.nxtbook.com/nxtbooks/healthcaredesign/201605
http://www.nxtbook.com/nxtbooks/healthcaredesign/201604
http://www.nxtbook.com/nxtbooks/healthcaredesign/201603
http://www.nxtbook.com/nxtbooks/healthcaredesign/20160102
http://www.nxtbook.com/nxtbooks/healthcaredesign/201512
http://www.nxtbook.com/nxtbooks/healthcaredesign/201511
http://www.nxtbook.com/nxtbooks/healthcaredesign/201510
http://www.nxtbook.com/nxtbooks/healthcaredesign/201509
http://www.nxtbook.com/nxtbooks/healthcaredesign/201508
http://www.nxtbook.com/nxtbooks/healthcaredesign/201506
http://www.nxtbook.com/nxtbooks/healthcaredesign/201505
http://www.nxtbook.com/nxtbooks/healthcaredesign/201504
http://www.nxtbook.com/nxtbooks/healthcaredesign/201503
http://www.nxtbook.com/nxtbooks/healthcaredesign/201501
http://www.nxtbook.com/nxtbooks/healthcaredesign/201412
http://www.nxtbook.com/nxtbooks/healthcaredesign/201410
http://www.nxtbook.com/nxtbooks/healthcaredesign/201409
http://www.nxtbook.com/nxtbooks/healthcaredesign/201408
http://www.nxtbook.com/nxtbooks/healthcaredesign/201407
http://www.nxtbook.com/nxtbooks/healthcaredesign/201405
http://www.nxtbook.com/nxtbooks/healthcaredesign/201404
http://www.nxtbook.com/nxtbooks/healthcaredesign/201403
http://www.nxtbook.com/nxtbooks/healthcaredesign/201401
http://www.nxtbook.com/nxtbooks/healthcaredesign/201312
http://www.nxtbook.com/nxtbooks/healthcaredesign/201311
http://www.nxtbook.com/nxtbooks/healthcaredesign/201310
http://www.nxtbook.com/nxtbooks/healthcaredesign/201309
http://www.nxtbook.com/nxtbooks/healthcaredesign/201308
http://www.nxtbookMEDIA.com