Healthcare Design - August 2016 - 159


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Q&A

with William E. Holloway
AIA, LEED AP, principal, Bernardon
How has your company
evolved over the
years?The legacy of
our firm is that of strong
leadership, resilience in
the face of challenges and
conflicts, and an unwavering
focus on our clients as the
center of our business.
From being founded in
1973 as a firm of one, we
have grown tremendously
into a 52-person firm with
three offices serving more
than a dozen architectural
market sectors. While other
firms have felt compelled to
expand beyond their means,
we have always grown
in response to the needs
of our clients, and that is
what has kept us steadily in
business for 43 years.
What role does
collaboration play in
your process? How

do you ensure the
right people have a
voice at the design
table? We believe that
collaboration creates the
best design solutions. We
prefer a design approach
with involvement from
designers, owners, real
estate professionals,
operators, contractors, staff,
and patient focus groups.
We carefully study the
latest research in medical
technology and partner with
internationally prominent
healthcare specialty firms
to bring every patient the
most innovative technical
solutions available today.
How will the design
of healthcare spaces
change to meet the
demands of today's
consumers?The biggest
changes occurring in

today's healthcare
marketplace involve the
"retailization" of services by
various groups of providers
due to the Affordable
Care Act. Competition for
private patients with good
healthcare coverage will
result in more services
and amenities. Real
estate professionals are
advising large providers
on how to group various
specialties to create a
"buyer-friendly" one-stop
experience. Additionally,
more attention than ever is
being paid to the holistic
elements of healthcare
design. Providers and
facility developers now
see the importance of
incorporating color, natural
elements, and other
creature comforts that
make hospitals and clinics
more warm and inviting.

What are some
challenges your firm
is facing? How do
you overcome those
obstacles? Acquiring and
retaining top talent to remain
competitive is always one
of the top challenges for
design firms, especially in
a highly specialized market
such as healthcare design.
It is essential to be willing
to adapt to the changing
job market, the desires of
different generations of
candidates, and to cast a
wide net. By keeping these
things in mind, our firm has
managed to bring in talent
from all over the Mid-Atlantic
region, many of whom
carry notable professional
distinctions, including
professorships, speaking
engagements, published
articles, and several judge/
panelist positions for regional
and national organizations.
www.bernardon.com

Clio Health, Lancaster, Pa. Image: Bernardon


http://www.bernardon.com http://www.bernardon.com

Table of Contents for the Digital Edition of Healthcare Design - August 2016

Healthcare Design - August 2016
Contents
hcdmagazine.com
Editorial
Show Talk
Monitor
Product Spotlight: Waiting Areas
The Center
Forward Thinkers
Charting a New Course
Whole in One
In the City
Research
First Look
Healthcare Design - August 2016 - Healthcare Design - August 2016
Healthcare Design - August 2016 - Cover2
Healthcare Design - August 2016 - 1
Healthcare Design - August 2016 - Contents
Healthcare Design - August 2016 - 3
Healthcare Design - August 2016 - 4
Healthcare Design - August 2016 - 5
Healthcare Design - August 2016 - hcdmagazine.com
Healthcare Design - August 2016 - 7
Healthcare Design - August 2016 - Editorial
Healthcare Design - August 2016 - 9
Healthcare Design - August 2016 - Show Talk
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Healthcare Design - August 2016 - 12
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Healthcare Design - August 2016 - Monitor
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Healthcare Design - August 2016 - Product Spotlight: Waiting Areas
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Healthcare Design - August 2016 - The Center
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Healthcare Design - August 2016 - Forward Thinkers
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Healthcare Design - August 2016 - Charting a New Course
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Healthcare Design - August 2016 - Whole in One
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Healthcare Design - August 2016 - In the City
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Healthcare Design - August 2016 - Research
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Healthcare Design - August 2016 - First Look
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Healthcare Design - August 2016 - Cover3
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