Healthcare Design - March 2018 - 38
IN
FOCUS
The most powerful way to ensure integrated
artwork fits into the budget is to build art into
the design documents as early as possible and
identify the substrates as finishes.
If an art consultant will be engaged in the
project, the design team should involve the art
consultant early, as well. The images can be
pulled into the artwork budget, while the substrate and installation labor remain in the construction budget. This "divide and conquer"
approach reduces the budget impact to any one
line item. Art consultants can also provide an
allowance for the types of images that would be
needed, and this information could be included
in the design documents.
If the design team has an in-house graphic
designer, the team can keep the images in the
architectural or interior design scope without
relying on subcontractors or the owner to engage a graphic designer as a separate service.
Often, the graphic designer can use relatively
inexpensive stock images to create a collage
that can scale up to the desired size. Pursuing
the option of a manufacturer's image library
6/8
also reduces costs while streamlining the process, and the team can be
confident of a successful installation since the image resolution is controlled by the same party responsible for printing.
Generally speaking, the larger the supergraphic, the more expensive
the cost of purchasing the image. However, when compared to purchasing original artwork of a similar size or visual impact, the cost is typically
significantly less. A building owner could expect to pay tens of thousands
of dollars for a 40-foot-long piece of original art, but the purchase price of
an image for a similarly sized supergraphic might cost $4,000 to $7,000.
BRINGING SUPERGRAPHICS TO LIFE
Supergraphics are a powerful addition to any project. Although much has
to be considered when introducing them to a design, following the steps
outlined will simplify the process. By integrating art from the outset,
being strategic in selection of the graphics, and researching the performance of a substrate, it's possible to create a solution that best fits a
project's design concept and constraints.
Carolyn Fleetwood Blake, IIDA, LEED AP, EDAC, is senior interior designer for
Gresham, Smith and Partners (Jacksonville, Fla.). She can be reached at
C A R O L Y N _ B L A K E @ G S P N E T. C O M .
http://hcdexpo.com
http://hcdexpo.com
http://deepstreamdesign.com
Healthcare Design - March 2018
Table of Contents for the Digital Edition of Healthcare Design - March 2018
Healthcare Design - March 2018
Contents
Editorial
Show Talk
Photo Tour
Main Attraction
First Look
Top States for Leed
House of Glass
Find Your Seat
Technology System Upgrade
Interiors Simplifying Super - Graphics
Product Spotlight Artwork
The Center
Corporate Profiles
Face Time
Healthcare Design - March 2018 - Healthcare Design - March 2018
Healthcare Design - March 2018 - Cover2
Healthcare Design - March 2018 - 1
Healthcare Design - March 2018 - 2
Healthcare Design - March 2018 - Contents
Healthcare Design - March 2018 - 4
Healthcare Design - March 2018 - 5
Healthcare Design - March 2018 - 6
Healthcare Design - March 2018 - 7
Healthcare Design - March 2018 - 8
Healthcare Design - March 2018 - Editorial
Healthcare Design - March 2018 - Show Talk
Healthcare Design - March 2018 - 11
Healthcare Design - March 2018 - Photo Tour
Healthcare Design - March 2018 - 13
Healthcare Design - March 2018 - 14
Healthcare Design - March 2018 - 15
Healthcare Design - March 2018 - 16
Healthcare Design - March 2018 - Main Attraction
Healthcare Design - March 2018 - 18
Healthcare Design - March 2018 - 19
Healthcare Design - March 2018 - First Look
Healthcare Design - March 2018 - Top States for Leed
Healthcare Design - March 2018 - House of Glass
Healthcare Design - March 2018 - 23
Healthcare Design - March 2018 - 24
Healthcare Design - March 2018 - 25
Healthcare Design - March 2018 - 26
Healthcare Design - March 2018 - 27
Healthcare Design - March 2018 - Find Your Seat
Healthcare Design - March 2018 - 29
Healthcare Design - March 2018 - 30
Healthcare Design - March 2018 - 31
Healthcare Design - March 2018 - 32
Healthcare Design - March 2018 - Technology System Upgrade
Healthcare Design - March 2018 - 34
Healthcare Design - March 2018 - 35
Healthcare Design - March 2018 - Interiors Simplifying Super - Graphics
Healthcare Design - March 2018 - 37
Healthcare Design - March 2018 - 38
Healthcare Design - March 2018 - Product Spotlight Artwork
Healthcare Design - March 2018 - 40
Healthcare Design - March 2018 - The Center
Healthcare Design - March 2018 - 42
Healthcare Design - March 2018 - 43
Healthcare Design - March 2018 - Corporate Profiles
Healthcare Design - March 2018 - 45
Healthcare Design - March 2018 - 46
Healthcare Design - March 2018 - 47
Healthcare Design - March 2018 - 48
Healthcare Design - March 2018 - 49
Healthcare Design - March 2018 - 50
Healthcare Design - March 2018 - 51
Healthcare Design - March 2018 - 52
Healthcare Design - March 2018 - 53
Healthcare Design - March 2018 - 54
Healthcare Design - March 2018 - 55
Healthcare Design - March 2018 - Face Time
Healthcare Design - March 2018 - Cover3
Healthcare Design - March 2018 - Cover4
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