Healthcare Design - May 2018 - 30

30

MAY 2018

HCDMAGAZINE.COM

The clean and simple
design of a pediatric
clinic waiting area at the
University Health System
Robert B. Green building
in San Antonio, Texas, is
accentuated by custom
mosaic art in the floor.
The project was designed
by CallisonRTKL.

JEFFREY TOTARO

healthcare facilities have evolved significantly in recent years, as
owners look to design as yet another way to differentiate themselves in the competitive
landscape. More subdued, neutral approaches of the past are now being complemented with bolder,
design-forward concepts finding a home in brand standards.
"Health systems are considering ways to strengthen brand identity across multiple locations and
how to attract patients," says Carolyn BaRoss, principal and firm-wide healthcare interior design
director for Perkins+Will (New York). "A philosophy and approach for how patients and visitors experience the institution, along with interior standards, not only help institutions manage facilities
across their real estate portfolios, but can also create a consistent and recognizable identity."
Additionally, she says when architecture is varied from facility to facility-especially because of
mergers and acquisitions-more design uniformity can be accomplished by establishing standards
that call for specific signage and brand messaging, colors and materials, furnishings and amenities,
and art programs. "So while specifics may shift from location to location, the overall essence of the
institutional brand is understood and consistent," she says.
Organizations are able to explore the possibilities of visual branding further thanks in part to new
offerings from product manufacturers that deliver striking colors, textures, and patterns-all while
still meeting the industry's requirements for durability and cleanability. Together, the result is
spaces that push the boundaries of what once defined healthcare. "The trend is for good design
regardless of project type, and this yields healthcare interiors that are inspiring," BaRoss says.
But that doesn't mean anything goes. Designers share some inside tips on how to ramp up aesthetics while still considering the intricacies of healthcare.
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Table of Contents for the Digital Edition of Healthcare Design - May 2018

Healthcare Design - May 2018
Contents
Editorial
Show Talk
Photo Tour
Just What the Doctor Ordered
Hcd City Scene Photogallery
Research Brief
Bold Moves
Response Time
Strategy the Case for Experience
Product Spotlight Furniture and Casegoods
The Center
Product Innovation Awards
Face Time
Healthcare Design - May 2018 - Healthcare Design - May 2018
Healthcare Design - May 2018 - Cover2
Healthcare Design - May 2018 - 1
Healthcare Design - May 2018 - 2
Healthcare Design - May 2018 - Contents
Healthcare Design - May 2018 - 4
Healthcare Design - May 2018 - 5
Healthcare Design - May 2018 - 6
Healthcare Design - May 2018 - 7
Healthcare Design - May 2018 - 8
Healthcare Design - May 2018 - 9
Healthcare Design - May 2018 - 10
Healthcare Design - May 2018 - Editorial
Healthcare Design - May 2018 - Show Talk
Healthcare Design - May 2018 - 13
Healthcare Design - May 2018 - Photo Tour
Healthcare Design - May 2018 - 15
Healthcare Design - May 2018 - 16
Healthcare Design - May 2018 - 17
Healthcare Design - May 2018 - 18
Healthcare Design - May 2018 - Just What the Doctor Ordered
Healthcare Design - May 2018 - 20
Healthcare Design - May 2018 - 21
Healthcare Design - May 2018 - Hcd City Scene Photogallery
Healthcare Design - May 2018 - 23
Healthcare Design - May 2018 - 24
Healthcare Design - May 2018 - 25
Healthcare Design - May 2018 - Research Brief
Healthcare Design - May 2018 - 27
Healthcare Design - May 2018 - Bold Moves
Healthcare Design - May 2018 - 29
Healthcare Design - May 2018 - 30
Healthcare Design - May 2018 - 31
Healthcare Design - May 2018 - 32
Healthcare Design - May 2018 - 33
Healthcare Design - May 2018 - Response Time
Healthcare Design - May 2018 - 35
Healthcare Design - May 2018 - 36
Healthcare Design - May 2018 - 37
Healthcare Design - May 2018 - 38
Healthcare Design - May 2018 - 39
Healthcare Design - May 2018 - 40
Healthcare Design - May 2018 - 41
Healthcare Design - May 2018 - 42
Healthcare Design - May 2018 - Strategy the Case for Experience
Healthcare Design - May 2018 - 44
Healthcare Design - May 2018 - 45
Healthcare Design - May 2018 - 46
Healthcare Design - May 2018 - 47
Healthcare Design - May 2018 - 48
Healthcare Design - May 2018 - Product Spotlight Furniture and Casegoods
Healthcare Design - May 2018 - 50
Healthcare Design - May 2018 - 51
Healthcare Design - May 2018 - 52
Healthcare Design - May 2018 - The Center
Healthcare Design - May 2018 - 54
Healthcare Design - May 2018 - Product Innovation Awards
Healthcare Design - May 2018 - 56
Healthcare Design - May 2018 - 57
Healthcare Design - May 2018 - 58
Healthcare Design - May 2018 - 59
Healthcare Design - May 2018 - 60
Healthcare Design - May 2018 - 61
Healthcare Design - May 2018 - 62
Healthcare Design - May 2018 - 63
Healthcare Design - May 2018 - Face Time
Healthcare Design - May 2018 - Cover3
Healthcare Design - May 2018 - Cover4
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