World Ark Magazine - November/December 2007 - (Page 17) (PRODUCT) RED the power of the consumer By Austin Gelder |WORLD ARK ASSOCIATE EDITOR PHOTO BY JANUS GROVES (RED) co-founder Bobby Shriver shows some of the products being sold to fight AIDS in Africa. LOS ANGELES, CALIF.—If you meet (RED) co-founder Bobby Shriver, he will likely show you his bracelet and his credit card. He will tell you the bracelet, a leather strap stitched with one red bead, symbolizes the pill that people who have HIV/AIDS in Africa must take twice a day to stay alive. The American Express credit card is part of the (RED) campaign, a year-old project that’s already raised more than $40 million to treat people living with AIDS in Africa. Son of Eunice Kennedy Shriver and a member of America’s most iconic family of Democrats, Shriver is nearly giddy about the support he and co-founder Bono are finding for their new project, many times in unexpected places. Take, for example, the credit card. “It’s incredible when you think about it,” Shriver said. “American Express is a bank, right? And they printed on their card, think about it, I say this respectfully, they said that they’re going to eliminate AIDS in Africa.” Shriver flipped up his palms and raised his eyebrows as if he couldn’t believe his good luck. “Those people are going to eliminate AIDS in Africa! We’ve got rock stars and Kennedies, fine, but those people? Every time I look at this card I’m amazed by it.” American Express is among a growing number of powerhouse companies putting a share of their profits from designated products toward supplying AIDS medications www.heifer.org November/December 2007 | WORLD ARK 17 http://www.heifer.org
Table of Contents Feed for the Digital Edition of World Ark Magazine - November/December 2007 World Ark - November/December 2007 Contents Letters For the Record The Good Life Asked & Answered Pursuing Happiness (PRODUCT) RED: Consumer Power Fights AIDS in Africa Rwanda Reconciles End Hunger Now Protecting the Poor from Climate Change Mixed Media Heifer Bulletin Heifer Spirit Heifer Calendar Reflection World Ark Magazine - November/December 2007 World Ark Magazine - November/December 2007 - World Ark - November/December 2007 (Page Cover1) World Ark Magazine - November/December 2007 - World Ark - November/December 2007 (Page Cover2) World Ark Magazine - November/December 2007 - Contents (Page 1) World Ark Magazine - November/December 2007 - Letters (Page 2) World Ark Magazine - November/December 2007 - Letters (Page 3) World Ark Magazine - November/December 2007 - For the Record (Page 4) World Ark Magazine - November/December 2007 - For the Record (Page 5) World Ark Magazine - November/December 2007 - The Good Life (Page 6) World Ark Magazine - November/December 2007 - The Good Life (Page 7) World Ark Magazine - November/December 2007 - Asked & Answered (Page 8) World Ark Magazine - November/December 2007 - Asked & Answered (Page 9) World Ark Magazine - November/December 2007 - Pursuing Happiness (Page 10) World Ark Magazine - November/December 2007 - Pursuing Happiness (Page 11) World Ark Magazine - November/December 2007 - Pursuing Happiness (Page 12) World Ark Magazine - November/December 2007 - Pursuing Happiness (Page 13) World Ark Magazine - November/December 2007 - Pursuing Happiness (Page 14) World Ark Magazine - November/December 2007 - Pursuing Happiness (Page 15) World Ark Magazine - November/December 2007 - Pursuing Happiness (Page 16) World Ark Magazine - November/December 2007 - (PRODUCT) RED: Consumer Power Fights AIDS in Africa (Page 17) World Ark Magazine - November/December 2007 - (PRODUCT) RED: Consumer Power Fights AIDS in Africa (Page 18) World Ark Magazine - November/December 2007 - (PRODUCT) RED: Consumer Power Fights AIDS in Africa (Page 19) World Ark Magazine - November/December 2007 - Rwanda Reconciles (Page 20) World Ark Magazine - November/December 2007 - Rwanda Reconciles (Page 21) World Ark Magazine - November/December 2007 - Rwanda Reconciles (Page 22) World Ark Magazine - November/December 2007 - Rwanda Reconciles (Page 23) World Ark Magazine - November/December 2007 - Rwanda Reconciles (Page 24) World Ark Magazine - November/December 2007 - Rwanda Reconciles (Page 25) World Ark Magazine - November/December 2007 - Rwanda Reconciles (Page 26) World Ark Magazine - November/December 2007 - Rwanda Reconciles (Page 27) World Ark Magazine - November/December 2007 - Rwanda Reconciles (Page 28) World Ark Magazine - November/December 2007 - Rwanda Reconciles (Page 29) World Ark Magazine - November/December 2007 - Rwanda Reconciles (Page 30) World Ark Magazine - November/December 2007 - Rwanda Reconciles (Page 31) World Ark Magazine - November/December 2007 - Rwanda Reconciles (Page 32) World Ark Magazine - November/December 2007 - Rwanda Reconciles (Page 33) World Ark Magazine - November/December 2007 - Rwanda Reconciles (Page 34) World Ark Magazine - November/December 2007 - Rwanda Reconciles (Page 35) World Ark Magazine - November/December 2007 - End Hunger Now (Page 36) World Ark Magazine - November/December 2007 - End Hunger Now (Page 37) World Ark Magazine - November/December 2007 - End Hunger Now (Page 38) World Ark Magazine - November/December 2007 - End Hunger Now (Page 39) World Ark Magazine - November/December 2007 - End Hunger Now (Page 40) World Ark Magazine - November/December 2007 - End Hunger Now (Page 41) World Ark Magazine - November/December 2007 - Protecting the Poor from Climate Change (Page 42) World Ark Magazine - November/December 2007 - Protecting the Poor from Climate Change (Page 43) World Ark Magazine - November/December 2007 - Protecting the Poor from Climate Change (Page 44) World Ark Magazine - November/December 2007 - Protecting the Poor from Climate Change (Page 45) World Ark Magazine - November/December 2007 - Protecting the Poor from Climate Change (Page 46) World Ark Magazine - November/December 2007 - Protecting the Poor from Climate Change (Page 47) World Ark Magazine - November/December 2007 - Protecting the Poor from Climate Change (Page 48) World Ark Magazine - November/December 2007 - Protecting the Poor from Climate Change (Page 49) World Ark Magazine - November/December 2007 - Mixed Media (Page 50) World Ark Magazine - November/December 2007 - Mixed Media (Page 51) World Ark Magazine - November/December 2007 - Mixed Media (Page 52) World Ark Magazine - November/December 2007 - Mixed Media (Page 53) World Ark Magazine - November/December 2007 - Heifer Bulletin (Page 54) World Ark Magazine - November/December 2007 - Heifer Bulletin (Page 55) World Ark Magazine - November/December 2007 - Heifer Spirit (Page 56) World Ark Magazine - November/December 2007 - Heifer Spirit (Page 57) World Ark Magazine - November/December 2007 - Heifer Calendar (Page 58) World Ark Magazine - November/December 2007 - Heifer Calendar (Page 59) World Ark Magazine - November/December 2007 - Reflection (Page 60) World Ark Magazine - November/December 2007 - Reflection (Page Cover3) World Ark Magazine - November/December 2007 - Reflection (Page Cover4)
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